التفاصيل البيبلوغرافية
| العنوان: |
Constructing a sensory model of Chinese luxury hotel experiences from mental imagery perspective. |
| المؤلفون: |
Hung, Kam1 (AUTHOR), Hsu, Cathy H.C.1 (AUTHOR), Yang, Xiaotao2 (AUTHOR) yangxiaotao@gmail.com |
| المصدر: |
Journal of Travel & Tourism Marketing. Sep2024, Vol. 41 Issue 6, p791-810. 20p. |
| مصطلحات موضوعية: |
*LUXURIES, *LUXURY goods industry, MENTAL imagery, LUXURY hotels, ELICITATION technique, LUXURY, SENSORIMOTOR integration |
| مستخلص: |
Luxury consumption studies have largely focused on tangible products with less attention paid to experiential services. However, consumers are becoming increasingly interested in the luxury services. Taking a mental imagery perspective, this study delineates the role of sensory integration in luxury hotel experiences among Chinese with Zaltman metaphor elicitation technique (ZMET). We engaged Chinese informants in a multi-sensory exploration of their experiences, soliciting abundant verbal and non-verbal data, and analyzed how experiences emerge from their multisensory processing of hotel offerings. Findings conceptualize experiential luxury consumption from a multisensory perspective and recommend how luxury hotels should better leverage their market potential. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Business Source Index |