التفاصيل البيبلوغرافية
| العنوان: |
Self-Esteem as a Moderator of the Message Congeniality Effect. |
| المؤلفون: |
Carpenter, Christopher J. (AUTHOR) cj-carpenter2@wiu.edu, McEwan, Bree (AUTHOR) |
| المصدر: |
Western Journal of Communication. May/Jun2024, Vol. 88 Issue 3, p621-635. 15p. |
| مصطلحات موضوعية: |
SELF-esteem, POLITICAL affiliation, POLITICAL parties, SELF-perception, POLITICAL communication |
| الشركة/الكيان: |
DEMOCRATIC Party (U.S.) , REPUBLICAN Party (U.S. : 1854- ) |
| مستخلص: |
The self-concept approach explains motivated reasoning in terms of self-concept defense. To test that prediction, a study with a quasi-experimental design was conducted (N= 356). Participants were exposed to a short, meme-style message attacking either the American Democratic or Republican Party. Party affiliation of participants predicted reactions to the messages such that those that attacked the participant's party were received less favorably than those attacking the opposition party. As predicted by the self-concept approach, this effect was moderated by self-esteem such that it was stronger among those with high self-esteem than those with low. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
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