التفاصيل البيبلوغرافية
| العنوان: |
Rivian Hires New Marketing Leader as It Prepares to Unveil First Economy Line. |
| المؤلفون: |
Coffee, Patrick (AUTHOR) |
| المصدر: |
Wall Street Journal - Online Edition. 2/21/2024, pN.PAG-N.PAG. 1p. |
| مصطلحات موضوعية: |
*MARKET leaders, *MARKETING, *CHIEF marketing officers, *ELECTRIC vehicle industry, ALTERNATIVE fuel vehicles |
| مستخلص: |
Rivian Automotive, an electric-vehicle startup, has hired Jennifer Prenner as its new vice president of marketing. Prenner, a former executive at Meta Platforms and Amazon, will be responsible for marketing the company's upcoming R2 line of economy vehicles. The R2 rollout is crucial for Rivian's profitability, and marketing will play a key role in attracting consumers who may consider the brand due to its reputation. Rivian aims to position itself as a lifestyle brand through emotional appeals and family-focused imagery in its marketing efforts. The company plans to break even at the gross level by the end of 2024. [Extracted from the article] |
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| قاعدة البيانات: |
Business Source Index |