التفاصيل البيبلوغرافية
| العنوان: |
STRATEGI PENGEMBANGAN USAHA PADA COFFEE SHOP INT.SPACE PASCA COVID-19 DI KOTA RANGKASBITUNG. |
| Alternate Title: |
BUSINESS DEVELOPMENT STRATEGY IN POST COVID-19 COFFEE SHOP INT.SPACE IN RANGKASBITUNG CITY. |
| المؤلفون: |
Dwi Saptaji, Moh Faqih1 faqihmochammad@gmail.com, Hubeis, Musa1, Zulbainarni, Nimmi1 |
| المصدر: |
Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen. Sep2023, Vol. 9 Issue 3, p943-953. 11p. |
| مصطلحات موضوعية: |
*COVID-19, *COFFEE shops, *BUSINESS development, *SMALL business, *EMERGENCY management |
| Abstract (English): |
The National Disaster Management Agency (BNPB) aims to increase the number of patients infected with the Covid-19 virus by 20% per day. This has disrupted the economic sector in all fields, including micro, small and medium enterprises (MSMEs), one of which is the coffee shop business. This study aims to establish a Business Development Strategy to increase Coffee Shop sales in the aftermath of Covid-19. The types of data used in this study are primary and secondary data. Primary data were obtained from observations and interviews with five informants, namely Coffee Shop Int.Space Owners, Coffee Shop Int.Space Consumers, the Tourism Office in the Creative Economy Sector, Food & Beverage Consultants, and the health Office; as well as secondary data obtained from literature studies, the internet, and related institutions. This research data processing uses Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis to determine the Strengths and Weaknesses of Coffee Shop Int.Space and then determines the right business development strategy with the QSPM (Quantitative Strategic Planning Matrix). From this analysis, recommendations for the Coffee Shop Int.Space Development Strategy are obtained, namely increasing sales through alternative product development strategies. [ABSTRACT FROM AUTHOR] |
| Abstract (Indonesian): |
Badan Nasional Penanggulangan Bencana (BNPB) menujukan jumlah pasien terinfeksi virus Covid-19 semakin meningkat 20% perharinya. Hal ini menyebabkan terganggunya sektor ekonomi dalam segala bidang, termasuk Usaha mikro kecil dan menengah (UMKM), salah satunya adalah bidang usaha Coffee Shop. Penelitian ini bertujuan untuk menetapkan Strategi Pengembangan Usaha untuk meningkatkan penjualan Coffee Shop di pasca Covid-19. Jenis data yang digunakan pada penelitian ini adalah data primer dan sekunder. Data primer diperoleh dari hasil observasi dan wawancara dengan lima narasumber yaitu Pemilik Coffee Shop Int.Space, Konsumen Coffee Shop Int.Space, Dinas Pawisata Bidang Ekonomi Kreatif, Konsultan Food & Beverage, dan Dinas Kesehatan; serta data sekunder diperoleh dari studi literatur, internet, dan instansi terkait. Pengolahan data penelitian ini menggunakan Analisis Strengths, Weaknesses, Opportunities, and Threats (SWOT) untuk mengetahui Kekuatan dan Kelemahan dari Coffee Shop Int.Space dan selanjutnya ditetapkan strategi pengembangan usaha yang tepat dengan QSPM (Quantitative Strategic Planning Matrix). Dari analisis tersebut diperoleh Rekomendasi Strategi Pengembangan Coffee Shop Int.Space yaitu meningkatkan penjualan melalui alternatif strategi pengembangan produk. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Business Source Index |