التفاصيل البيبلوغرافية
| العنوان: |
CONNECT WITH CUSTOMERS. |
| المؤلفون: |
Marlin, Steven, Smith, Jim1 |
| المصدر: |
Informationweek. 5/23/2005, Issue 1040, p44-46. 2p. |
| مصطلحات موضوعية: |
*INTERNET, *CONSUMER goods, *HOUSEHOLD budgets, *BUSINESS planning |
| الشركة/الكيان: |
WELLS Fargo & Co. 006962435 WFC |
| People: |
SMITH, Jim |
| مستخلص: |
The article focuses on Wells Fargo & Co. executive Vice President of consumer Internet products, Jim Smith, who helped come up with a winner in My Spending Report, a household budgeting tool that groups expenditures into common categories such as food and clothing. The concept is simple yet powerful, and has caught on. Within the first six weeks after its launch in February 2005, a quarter of the bank's online consumer customers had tried it out. The lowering of barriers between technology and business is evident in the physical layout of Well Fargo's working environment, where technical specialists work side by side with business developers. |
| قاعدة البيانات: |
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