التفاصيل البيبلوغرافية
| العنوان: |
Wearable technologies, brand community and the growth of a transhumanist vision. |
| المؤلفون: |
Akdevelioglu, Duygu1 (AUTHOR) duygu@saunders.rit.edu, Hansen, Sean1 (AUTHOR), Venkatesh, Alladi2 (AUTHOR) |
| المصدر: |
Journal of Marketing Management. May2022, Vol. 38 Issue 5/6, p569-604. 36p. 1 Color Photograph, 1 Graph. |
| مصطلحات موضوعية: |
*BRAND communities, *BRANDING (Marketing), *SOCIOTECHNICAL systems, WEARABLE technology, STRUCTURAL dynamics, HEALTH behavior |
| الشركة/الكيان: |
FITBIT Inc. |
| مستخلص: |
By enabling users to digitally monitor their health and behaviour, wearable technologies foster the perspective of the quantified self, a cultural phenomenon emphasising personal improvement through self-tracking. This vision, in turn, provides a basis for new forms of social engagement. In this netnographic study, we explore a brand community for users of the Fitbit wearable device. Our analysis reveals two structural dynamics – material agency and quantitative anchoring – which create a foundation for what we label 'accidental transhumanism', a transitional movement towards a transhumanist vision based on self-quantification, self-extension, and integration with technology. We further highlight the social engagement mechanisms, including motivating empowerment, friendly rivalry, and trusting engagement, that are built upon this foundation. Leveraging these findings, we theorise a novel model of the interaction of consumers and system artefacts in socio-technical assemblages. We refer to this novel phenomenon of brand community centred on self-quantification as quantified self-in-community, and consider both the beneficial and potentially deleterious impacts that it presents. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Business Source Index |