التفاصيل البيبلوغرافية
| العنوان: |
B Corp, un label très désirable. |
| Alternate Title: |
B Corp, a very desirable label. |
| المؤلفون: |
MORVAN, VINCENT-XAVIER |
| المصدر: |
Stratégies. 10/21/2021, Issue 2102, p34-36. 3p. |
| مصطلحات موضوعية: |
*BRAND name products, *BUSINESS enterprises, *LOGO design |
| الشركة/الكيان: |
NATURE & Decouvertes (Company) , VOLVIC (Company) |
| مستخلص: |
The article offers information on Nature & Découvertes, Volvic, Michel & Augustin, Veja that are several brands English displaying the B Corp logo after its launch in France. Topics include reports that Elisabeth Laville heads the Utopies agency, the first company to obtain the label in 2014 and she was responsible for its development until 2019, when B Corp reached the number of 100 certified companies. |
| قاعدة البيانات: |
Business Source Index |