التفاصيل البيبلوغرافية
| العنوان: |
CURRENT STATE OF STARTUP COMPANIES IN THE CZECH REPUBLIC: SAAS AND OTHER ONLINE TECHNOLOGIES. |
| المؤلفون: |
Durda, Lukáš1 lukas.durda@vspp.cz, Mezuláník, Jiří1 jiri.mezulanik@vspp.cz |
| المصدر: |
Marketing Identity. 2019, Issue 1, p816-836. 21p. |
| مصطلحات موضوعية: |
*NEW business enterprises, *ELECTRONIC commerce, *INTERNET marketing, *GLOBALIZATION |
| مصطلحات جغرافية: |
CZECH Republic |
| مستخلص: |
The Czech startup environment is not too much mapped and official startup statistics are not available. The aim of the paper is to provide basic information on the structure of Czech startups and their activities based on the results of the questionnaire survey and comparison with other studies. Attention is also paid to areas where startups apply help and advice (including marketing advice). Estimates of the number of startups vary from about 300 to 2000 startups. The authors assume the existence of approximately 1300 to 1600 startups. Most startups operate in the areas of software development, web technology and services, e-commerce and marketing technologies. According to own research, 80% of startups are developing a new product. In terms of internationalization, startups usually carry out the entry into foreign markets already in the first years of business, but the share of foreign activities in revenues and the number of the market entries can be assessed as low. Research results demonstrate a high level of use of aid in a number of areas, including the use of marketing consultancy. [ABSTRACT FROM AUTHOR] |
|
Copyright of Marketing Identity is the property of University of SS. Cyril & Methodius in Trnava, Slovakia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) |
| قاعدة البيانات: |
Business Source Index |