التفاصيل البيبلوغرافية
| العنوان: |
How Necessary Is the Human Touch? |
| المصدر: |
Harvard Business Review. Jul/Aug2019, Vol. 97 Issue 4, p28-28. 3/4p. 1 Color Photograph. |
| مصطلحات موضوعية: |
*CUSTOMER relations, *CONSUMER psychology, *INVESTMENTS, INTERPERSONAL relations & psychology, ANXIETY, PSYCHOLOGY |
| مستخلص: |
The article discusses the effect that human customer service has on reducing customer anxiety and increasing consumer confidence in their investments, including within the context of market conditions, referencing a working paper by Michelle A. Shell and Ryan W. Buell. |
| قاعدة البيانات: |
Business Source Index |