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The article talks about Tanya Dubash, Executive Director and Chief Brand Officer of conglomerate company Godrej Group, Mumbai, India. It talks about the image transformation of the company brought in by Dubash under the initiative called "Godrej Masterbrand Strategy", logo reinvention, value of the brand, its diverse products, company's growth, her interpersonal skills and future plans of foray into digital segment. It mentions the introduction of online food retail, Godrej's Nature Basket. |
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