Global marketing management : changes, new challenges, and strategies /
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| مؤلفون آخرون: | |
| التنسيق: | كتاب |
| اللغة: | English |
| منشور في: |
Oxford ; New York :
Oxford University Press,
2009 1430.
|
| الطبعة: | 2nd ed. |
| الموضوعات: | |
| الوصول للمادة أونلاين: | Publisher description |
| الوسوم: |
إضافة وسم
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| 003 | KWAREICT | ||
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| 008 | 100615s2009 enka 001 0 eng d | ||
| 020 | |a 9780199239429 | ||
| 020 | |a 0199239428 | ||
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| 082 | 0 | 4 | |a 658.84 |b L K G |2 21 |
| 100 | 1 | |a Lee, Kiefer. | |
| 245 | 1 | 0 | |a Global marketing management : |b changes, new challenges, and strategies / |c Kiefer Lee, Steve Carter. |
| 250 | |a 2nd ed. | ||
| 260 | 3 | |a Oxford ; |a New York : |b Oxford University Press, |c 2009 |c 1430. | |
| 300 | |a xxvii, 565 p. : |b col. ill. ; |c 27 cm. | ||
| 336 | |a txt |b txt | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a Changes and new challenges -- The global marketing environment -- Understanding globalization -- Understanding global cultures and buyer behaviour -- Understanding global social and ethical issues -- Opportunity analysis and selection of markets -- Market entry strategies -- Creating, developing, and maintaining competitive advantage -- Product and brand management -- Global services marketing -- Management of global communications -- Managing supply chain and distribution -- Managing global marketing relationships -- Global pricing and terms of access -- Sales force management and negotiation -- Organizing and controlling global marketing operations. | |
| 650 | 4 | |a International business enterprises |x Management. | |
| 650 | 4 | |a Strategic planning. | |
| 700 | 1 | |a Carter, S. |q (Steve) | |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0913/2009005337-d.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0913/2009005337-d.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0913/2009005337-d.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0913/2009005337-d.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0913/2009005337-d.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0913/2009005337-d.html |
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