Introduction to marketing : theory and practice /
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | كتاب |
| اللغة: | English |
| منشور في: |
Oxford ; New York :
Oxford University Press,
2009 1430.
|
| الطبعة: | 2nd ed. |
| الموضوعات: | |
| الوصول للمادة أونلاين: | Publisher description |
| الوسوم: |
إضافة وسم
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| 020 | |a 0199557446 | ||
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| 082 | 0 | 4 | |a 658.8 |b P A I |2 21 |
| 100 | 1 | |a Palmer, Adrian. | |
| 245 | 1 | 0 | |a Introduction to marketing : |b theory and practice / |c Adrian Palmer. |
| 250 | |a 2nd ed. | ||
| 260 | 3 | |a Oxford ; |a New York : |b Oxford University Press, |c 2009 |c 1430. | |
| 300 | |a xxiii, 551 p. : |b ill. ; |c 25 cm. | ||
| 336 | |a txt |b txt | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 505 | 0 | |a What is marketing? - The marketing environment - Socially responsible marketing - Buyer behaviour and relationship development - Marketing research - Segmentation, positioning, and targeting - Competitor analysis and brand development - Developing the product - Pricing - Channel intermediaries - Marketing communications - Managing the marketing effort - Global marketing. | |
| 650 | 4 | |a Marketing. | |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0909/2009000272-d.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0909/2009000272-d.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0909/2009000272-d.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0909/2009000272-d.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0909/2009000272-d.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0909/2009000272-d.html |
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