Electronic Resource
Analýza marketingové komunikace ve firmě Continental Matador Rubber, s.r.o.
| العنوان: | Analýza marketingové komunikace ve firmě Continental Matador Rubber, s.r.o. |
|---|---|
| Additional Titles: | Analysis of marketing communication of the company Continental Matador Rubber, Ltd. |
| المؤلفون: | Boková, Marianna |
| بيانات النشر: | Univerzita Tomáše Bati ve Zlíně 2010-07-20T07:04:30Z 2010-07-20T07:04:30Z 2010-05-21 2010-06-07 2010-04-06 |
| نوع الوثيقة: | Electronic Resource |
| مستخلص: | Bakalárska práca je zameraná na marketingovú komunikáciu spoločnosti Continental Matador Rubber, s.r.o., ktorej vlastníkom sa v roku 2009 stala spoločnosť Continental AG Hannover. Analýzou marketingového mixu s hlavným dôrazom kladeným na marketingovú komunikáciu budú predstavené výrobky a služby, ktoré podnik ponúka, ich ceny, formy distribúcie a predovšetkým spôsoby ich propagácie. Na základe výsledkov tejto analýzy budú navrhnuté doporučenia vedúce k zefektívneniu marketingovej komunikácie tejto spoločnosti. The bachelor thesis is devoted to the marketing communication of the company Continental Matador Rubber, Ltd., whose owner has been Continental AG HAnnover since the 2009. The main products and services, which are offered by company, their price, forms of distribution and mainly the means of their advertising, all will be introduced by the analysis of marketing mix with the emphasis on marketing communication. Based on the results of produced analysis, the advice on the improvement in marketing communication will be suggested. Ústav managementu a marketingu obhájeno |
| مصطلحات الفهرس: | marketingový mix, marketingová komunikácia, Matador, distribúcia, reklama, podpora predaja, public relations, direct marketing, marketing mix, marketing communication, distribution, advertisement, sales promotion, bakalářská práce |
| URL: | |
| الاتاحة: | Open access content. Open access content Bez omezení |
| ملاحظة: | 74 s., 4 s. obr. příloh 1538923 bytes application/pdf Czech |
| Other Numbers: | CZTVZ oai:digilib.k.utb.cz:10563/14188 Elektronický archiv Knihovny UTB 16963 948906006 |
| المصدر المساهم: | UNIVERZITA TOMASE BATI VE ZLINE From OAIster®, provided by the OCLC Cooperative. |
| رقم الانضمام: | edsoai.ocn948906006 |
| قاعدة البيانات: | OAIster |
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