Academic Journal
Consumer perceptions of plant based beverages: The Ghanaian consumer's perspective
العنوان: | Consumer perceptions of plant based beverages: The Ghanaian consumer's perspective |
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المؤلفون: | Jacqueline Baaba Acquah, Joris Gerald Niilante Amissah, Nicole Sharon Affrifah, Tim J Wooster, Angelina Opoku Danquah |
المصدر: | Future Foods, Vol 7, Iss , Pp 100229- (2023) |
بيانات النشر: | Elsevier, 2023. |
سنة النشر: | 2023 |
المجموعة: | LCC:Nutrition. Foods and food supply LCC:Food processing and manufacture |
مصطلحات موضوعية: | Plant-based beverages, Focus groups, Product development, Tiger nuts, Cocoa pulp juice, Nutrition. Foods and food supply, TX341-641, Food processing and manufacture, TP368-456 |
الوصف: | This study identified factors influencing consumer desirability for a concept beverage from tiger nut milk and cocoa pulp using qualitative focus groups with four demographic groups: mothers, young adults, adults, and middle-aged adults. Specifically, Ghanaian consumers’ knowledge of plant-based beverages (PBB), sensory attributes driving preferences and selection, and willingness to purchase were investigated. Focus group discussions were thematically analyzed by Attride-Stirling's method using ATLAS.ti.7 software. Most consumers were knowledgeable of PBB. Health and nutrition were main drivers of consumption while taste, cost, availability, and culture were barriers to consumption. Drivers of consumer preference of PBB differed across demographic groups. Environmentally conscious consumers (mothers, adults, and middle-aged) preferred paper packaging while young adults preferred plastic packaging for convenience. Middle-aged adults preferred unsweetened versions for health reasons and mothers preferred unflavoured PBB for their children. Consumers expressed willingness to purchase the concept beverage, citing innovation, taste, and health benefits as main drivers. Industrial Relevance: Increased consumer awareness of the relationship between diet and disease and the importance of consuming healthful foods has informed a switch to more plant-based diets. Our results provide valuable insights to facilitate the development of an acceptable plant-based beverage for Ghanaian consumers. |
نوع الوثيقة: | article |
وصف الملف: | electronic resource |
اللغة: | English |
تدمد: | 2666-8335 |
Relation: | http://www.sciencedirect.com/science/article/pii/S2666833523000151; https://doaj.org/toc/2666-8335 |
DOI: | 10.1016/j.fufo.2023.100229 |
URL الوصول: | https://doaj.org/article/cf512c1a73004f568240a30f44f31262 |
رقم الانضمام: | edsdoj.f512c1a73004f568240a30f44f31262 |
قاعدة البيانات: | Directory of Open Access Journals |
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