Academic Journal
'Spread is like wildfire': Attracting and retaining attention in COVID19 science tweetorials
| العنوان: | 'Spread is like wildfire': Attracting and retaining attention in COVID19 science tweetorials |
|---|---|
| المؤلفون: | Christine Tardy |
| المصدر: | Ibérica, Iss 46 (2023) |
| بيانات النشر: | Asociación Europea de Lenguas para Fines Específicos, 2023. |
| سنة النشر: | 2023 |
| المجموعة: | LCC:Language and Literature LCC:Philology. Linguistics |
| مصطلحات موضوعية: | digital genres, rhetorical move analysis, tweetorial, genre analysis, public science genres, Language and Literature, Philology. Linguistics, P1-1091 |
| الوصف: | Digital spaces offer scientists new ways to share scientific knowledge with a broad public audience, in some cases leading to the emergence of new genres. This paper examines one new genre intended to inform a non-expert audience about scientific content: the informational tweet thread, or tweetorial. More specifically, the paper explores the rhetorical structure of 50 tweetorials on COVID19 content, focusing on how writers use rhetorical moves to share scientific information and to attract and retain readers’ attention in the content-saturated space of social media. The analysis identifies eight rhetorical moves that regularly appear in these COVID19 tweetorial introduction and body posts. The moves emphasize urgency through their focus on immediate exigencies and their repetition and recirculation throughout a thread. The study’s findings contribute to a growing body of research on public science genres and how they support the goals of Open Science. |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | English |
| تدمد: | 2340-2784 1139-7241 |
| Relation: | https://revistaiberica.org/index.php/iberica/article/view/774; https://doaj.org/toc/1139-7241; https://doaj.org/toc/2340-2784 |
| DOI: | 10.17398/2340-2784.46.181 |
| URL الوصول: | https://doaj.org/article/f33c71c16cf9446f8d3dfe2622cea318 |
| رقم الانضمام: | edsdoj.f33c71c16cf9446f8d3dfe2622cea318 |
| قاعدة البيانات: | Directory of Open Access Journals |
| تدمد: | 23402784 11397241 |
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| DOI: | 10.17398/2340-2784.46.181 |