Dissertation/ Thesis
Langate: 為泰國學生量身打造的中文學習平台 ; Langate: online Chinese learning platform for Thai students
| العنوان: | Langate: 為泰國學生量身打造的中文學習平台 ; Langate: online Chinese learning platform for Thai students |
|---|---|
| المؤلفون: | 黃金達, Wong, Kritsana-Chin-Da |
| المساهمون: | 徐愛恩, Tsui, Stephanie |
| سنة النشر: | 2023 |
| المجموعة: | National Chengchi University Institutional Repository (NCCUIR) |
| مصطلحات موضوعية: | 線上語言學習, 中文教育, 泰國, 教育科技, Online language learning, Chinese language education, Thailand, Education Technology |
| الوصف: | 碩士 ; 國立政治大學 ; 國際經營管理英語碩士學位學程(IMBA) ; 110933039 ; With the increasing globalization and demand for language skills, online language learning platforms have gained significant popularity. Langate aims to establish itself as a prominent player in the online language learning market, focusing on delivering high-quality Chinese language education to learners in Thailand.\n\nThis business plan explores the feasibility and potential of Langate as an online language learning platform. It examines the market environment, including competitors, target customers, and the threat of new entrants. The financial aspects of the business are also analyzed, covering initial capital investments, revenue streams, and the breakeven point. The study reveals a growing demand for Chinese language education in the Thai market and highlights the potential for Langate`s success in catering to this demand. ; Acknowledgements i\nAbstract ii\nI. Executive Summary 1\nII. General Company Description 2\n2.1 Langate targets two main audiences: 2\n2.2 Mission Statement 3\n2.3 Vision 3\n2.4 Langate has the following company goals and objectives 3\n2.5 Customer Journey 4\n2.6 How does the platform works 5\nIII. Introduction 7\nIV. Strategic Analysis 11\n4.1 Country Profile: Thailand 11\n4.1.1 Economic factors 11\n4.1.2 Political and Legal Factors 12\n4.1.3 Socio-cultural factors 18\n4.1.4 Technological Factors 21\n4.1.5 Risk assessment 23\n4.2 Online learning in Thailand 25\n4.3 Country Profile: Taiwan 28\n4.3.1 Economic factors 28\n4.3.2 Political factors 30\n4.3.3 Socio-cultural factors 36\n4.3.4 Technological factors 39\n4.3.5 Risk assessment 42\n4.6 Sector and Competitor analysis 44\n4.6.1 Sector Movements 44\n4.6.2 Competitors 45\n4.6.3. Langate’s positioning in comparison to its competitors 51\n4.7. Strategic Analysis 52\n4.7.1 Five forces analysis 52\n4.7.2 SWOT analysis 53\n4.7.3 Marketing 4 Ps 55\n4.7.4. Langate`s Pricing Strategy 57\nV. Market Research 58\n5.1 Objective 58\n5.2 Scope & Respondents` Profile 59\nScope 59\nSurvey design ... |
| نوع الوثيقة: | thesis |
| وصف الملف: | 3093607 bytes; application/pdf |
| اللغة: | unknown |
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Online Language Learning Market, by Learning Mode (Self-learning Apps and Applications, Tutoring), Age Group (; G0110933039; https://nccur.lib.nccu.edu.tw//handle/140.119/145801; https://nccur.lib.nccu.edu.tw/bitstream/140.119/145801/1/303901.pdf |
| الاتاحة: | https://nccur.lib.nccu.edu.tw//handle/140.119/145801 https://nccur.lib.nccu.edu.tw/bitstream/140.119/145801/1/303901.pdf |
| رقم الانضمام: | edsbas.E050F6F7 |
| قاعدة البيانات: | BASE |
| الوصف غير متاح. |