Academic Journal
Nödlösning i fickformat - stående kissande för kvinnor
| العنوان: | Nödlösning i fickformat - stående kissande för kvinnor |
|---|---|
| المؤلفون: | Andersson, Sophie |
| المساهمون: | Göteborgs universitet/HDK - Högskolan för design och konsthantverk, Göteborg University/HDK - School of Design and Crafts |
| سنة النشر: | 2009 |
| المجموعة: | University of Gothenburg: GUPEA (Gothenburg University Publications Electronic Archive) |
| مصطلحات موضوعية: | Urinal funnel, gender, product design, product launching |
| الوصف: | The product "urinal funnel" for women has fascinated me for a long time. Not only because it solves a practical problem in a simple way, but also because it challenges our definitions of gender and behaviour. This report describes the process of making a new design for a funnel, taking material, ergonomics and construction in consideration. It also includes structuring a launching of the product in Sweden. It starts up with a large amount of information gathering, both by interviewing testgroup-perticipants, but also by researching and evaluating the range of existing funnels. The new funnel design has a number of new features, the biggest difference is a handle. The handle prevents the user from feeling the warmth from the urine. It also makes the funnel appear more as a unique product, rather than a penis dummy. The handles also enables a new construction that does not include glue, which makes it more environmentally friendly. The product launch is based on a theory saying that targeting the most obvious group first is not the best way. Instead it's based on taking a longer way round, targeting other groups first to secure users and positive attitudes towards the product amongst a larger group of people. At the end of this project a number of new tasks were defined, to reach up to the point where a real launch could be made. This project could be seen as an initial investigation of the concepts potential. |
| نوع الوثيقة: | text |
| وصف الملف: | application/pdf |
| اللغة: | Swedish |
| Relation: | DK 2009; http://hdl.handle.net/2077/20570 |
| الاتاحة: | http://hdl.handle.net/2077/20570 |
| رقم الانضمام: | edsbas.BE10994C |
| قاعدة البيانات: | BASE |
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