Academic Journal
Information technology and the level of development of e-commerce in golf: a comparative analysis of the golf course Web pages of the Algarve, Andalusia and Florida
| العنوان: | Information technology and the level of development of e-commerce in golf: a comparative analysis of the golf course Web pages of the Algarve, Andalusia and Florida |
|---|---|
| المؤلفون: | Dias, Joana Afonso, López, Francisco José Martínez |
| المصدر: | Journal of Tourism & Development; No 16 (2011); 73-84 ; Revista Turismo & Desenvolvimento; n.º 16 (2011); 73-84 ; 2182-1453 ; 1645-9261 |
| بيانات النشر: | Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
| سنة النشر: | 2011 |
| المجموعة: | Universidade de Aveiro: PROA-UA (Plataforma de Revistas em Open Access da Universidade de Aveiro) |
| الوصف: | This paper presents the results of a study which, using literature on information, communication and tourismtechnologies as its theoretical basis, aims to evaluate the way in which three golf tourism destinations – the Algarve,Andalusia and Florida – position themselves through their Web pages. Using a methodological approach proposed bythe World Tourism Organization (1999, 2001), the main characteristics of each destination were identified and analysed.Following this, recommendations and a set of good practices (including techniques, design and content) are presented inorder to improve online strategic performance.The results highlight three fundamental aspects: (i) the Web pages of the golf courses analysed are still underdevelopedon the whole; (ii) the return on the use of this electronic channel is still in its embryonic stage; (iii) the clients, suppliersand partners of the golf industry could be more active. From this, it was concluded that it is essential to exploit theopportunities for development in this area, and in information technologies in a broader sense, in order to be competitivein the golf tourism sector. ; Esta investigação tem como objetivo apresentar os resultados provenientes de uma pesquisa que, utilizandocomo referencial teórico a literatura sobre tecnologias de informação, comunicação e turismo, procurou avaliar a formacomo três destinos turísticos de golfe – Algarve, Andaluzia e Florida – se posicionam através das suas páginas Web. Combase numa metodologia apresentada pela Organização Mundial do Turismo (1999, 2001) foram identificadas e analisadasas características principais de cada destino e, posteriormente, foram apresentadas recomendações e um conjunto de boaspráticas (técnicas, design, conteúdos entre outros) para melhor desempenho na estratégia on-line.Os resultados da pesquisa indiciam três aspetos fundamentais: (i) as páginas Web dos campos de golfe analisados estãoainda globalmente pouco exploradas; (ii) o retorno da utilização deste canal eletrónico está apenas a dar os ... |
| نوع الوثيقة: | article in journal/newspaper |
| وصف الملف: | application/pdf |
| اللغة: | English |
| Relation: | https://proa.ua.pt/index.php/rtd/article/view/13369/8931; https://proa.ua.pt/index.php/rtd/article/view/13369 |
| DOI: | 10.34624/rtd.v0i16.13369 |
| الاتاحة: | https://proa.ua.pt/index.php/rtd/article/view/13369 https://doi.org/10.34624/rtd.v0i16.13369 |
| Rights: | http://creativecommons.org/licenses/by/4.0/ |
| رقم الانضمام: | edsbas.3CC39373 |
| قاعدة البيانات: | BASE |
| DOI: | 10.34624/rtd.v0i16.13369 |
|---|