Objectives Ethnic first names are a visible product of diversity in the West, yet little is known about the psychological factors that influence naming preferences and choices among bicultural individuals. Method Participants in Studies 1a (South Asian Canadians; N = 326) and 1b (Iranian Canadians; N = 126) were prospective parents who completed an online survey with measures of naming (consequences of ethnic naming, naming preferences) and psychological factors related to naming: heritage and mainstream acculturation, ethno-cultural continuity. Study 2 participants (N = 211) were parents of an Indian background living in three English speaking countries (Canada, United States, UK). They completed an online survey with measures of naming (consequences of ethnic naming, names as markers of cultural identity, actual naming choices) and psychological factors: heritage and mainstream cultural identifications, ethno-cultural continuity. Results Across all 3 studies we observed a strong preference for ethnic over mainstream names. In Studies 1a and 1b heritage acculturation and motivation for ethno-cultural continuity predicted stronger preference for ethnic names. In contrast, a preference for mainstream names was predicted by mainstream acculturation and expectations of negative consequences of ethnic names. In Study 2 choice of an ethnic name was positively related to beliefs about names as markers of ethnic identity, and negatively related to expectations of negative consequences of ethnic names. Conclusions Baby naming among ethnic minorities is a complex cultural decision, reflecting both identity and pragmatic concerns. Implications for studies of acculturation and identity, and future research directions are discussed. (PsycInfo Database Record (c) 2020 APA, all rights reserved).