Co‐managing online privacy: a call for joint ownership
| العنوان: | Co‐managing online privacy: a call for joint ownership |
|---|---|
| المؤلفون: | Ram Kesavan, Oswald A. J. Mascarenhas, Michael D. Bernacchi |
| المصدر: | Journal of Consumer Marketing. 20:686-702 |
| بيانات النشر: | Emerald, 2003. |
| سنة النشر: | 2003 |
| مصطلحات موضوعية: | Marketing, CITES, business.industry, General partnership, Internet privacy, Technology and society, Advertising, The Internet, Business, Business and International Management, Joint ownership, Personalization |
| الوصف: | Argues that online privacy rights of consumers are not absolute rights but joint ownership privileges they share with online marketers. Consumers can voluntarily transfer these privileges to online marketers under certain mutually agreeable conditions. Accordingly, online marketers can facilitate, motivate and compensate such transfers by designing various innovative personalization strategies that, rather than jeopardize the privacy privileges of consumers, would benefit them. Technology and society can progress only through such partnerships. Cites two consistently successful net companies, Dell and eBay, as examples of such partnered personalizations. |
| تدمد: | 0736-3761 |
| DOI: | 10.1108/07363760310506201 |
| URL الوصول: | https://explore.openaire.eu/search/publication?articleId=doi_________::0612557ff8f38551e52d520022e9795c https://doi.org/10.1108/07363760310506201 |
| رقم الانضمام: | edsair.doi...........0612557ff8f38551e52d520022e9795c |
| قاعدة البيانات: | OpenAIRE |
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