Academic Journal
Comunicación persuasiva: Proyecto de Investigación N°20.7.
| العنوان: | Comunicación persuasiva: Proyecto de Investigación N°20.7. (Spanish) |
|---|---|
| المؤلفون: | Knop, Fabiola, García de la Cárcova, Alejo, Andrés Arango-Lopera, Carlos, Torreblanca Díaz, Francisco José, Lorente Sanjuán, Francisco Javier |
| المصدر: | Cuadernos del Centro de Estudios de Diseño y Comunicación; 2023/2024, Vol. 26 Issue 182, p191-194, 4p |
| مصطلحات موضوعية: | COMMUNICATION in management, ORGANIZATION management, BRANDING (Marketing), PRODUCT management, HABIT, BRAND loyalty |
| مصطلحات جغرافية: | PALERMO (Italy), COLOMBIA, ARGENTINA |
| Abstract (English): | Research Project No. 20.7 focuses on persuasive communication, its strategies and audiences, and how they incorporate ideas, habits, and beliefs into social practices for communication management in brands and organizations. The project is led by Fabiola Knop and Alejo García de la Cárcova from the University of Palermo in Argentina, along with other institutions in Colombia and Spain. The main objective is to generate a solid body of knowledge about persuasive communication and its relationship with brands and organizations. This project is part of Research Line 20: Diffuse Design, which has developed several related projects since 2016. [Extracted from the article] |
| Abstract (Spanish): | El Proyecto de Investigación 20.7 investiga y reflexiona sobre la comunicación persuasiva, sus estrategias y sus audiencias, y cómo estas incorporan ideas, hábitos y creencias en las prácticas sociales para la gestión de la comunicación en las marcas y las organizaciones. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: | Complementary Index |
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