Academic Journal
RAISE: A New Method to Develop Experimental Stimuli for Advertising Research with Image Generative Artificial Intelligence.
| العنوان: | RAISE: A New Method to Develop Experimental Stimuli for Advertising Research with Image Generative Artificial Intelligence. |
|---|---|
| المؤلفون: | Zamudio, César1 (AUTHOR) zamudiomc@vcu.edu, Grigsby, Jamie L.2 (AUTHOR), Michelsen, Meg3 (AUTHOR) |
| المصدر: | Journal of Advertising. Dec2024, p1-16. 16p. 10 Illustrations. |
| مصطلحات موضوعية: | GENERATIVE artificial intelligence, VISUAL perception, MANIPULATION checks (Research), RESEARCH personnel, OPEN-ended questions |
| مستخلص: | AbstractAdvertising research widely uses visual stimuli. Stimuli development, whether by researchers or by hired designers, requires considerable time, funding, and know-how. Image generative artificial intelligence (iGenAI) allows faster and more cost-effective stimuli production, but whether this technology can produce rigorous experimental stimuli comparable to researcher-generated stimuli remains an open question addressed herein. First, we review publications in three advertising and marketing journals to identify relevant domains where iGenAI can be applied. Second, we present RAISE ( |
| Copyright of Journal of Advertising is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| قاعدة البيانات: | Business Source Index |
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