Academic Journal
Researching multisensory experiences through an artist's eye.
| العنوان: | Researching multisensory experiences through an artist's eye. |
|---|---|
| المؤلفون: | Scott, Rebecca1 (AUTHOR) scottr3@cardiff.ac.uk, Williams Bradford, Tonya2 (AUTHOR) |
| المصدر: | Journal of Marketing Management. Nov2022, Vol. 38 Issue 15/16, p1651-1671. 21p. 3 Color Photographs, 1 Diagram, 1 Chart. |
| مصطلحات موضوعية: | *CONSUMER research, *MARKETING research, ORGAN donors, ALLOCATION of organs, tissues, etc., ACQUISITION of data, ARTISTS |
| مستخلص: | Individuals encounter a range of experiences in the marketplace, some of them entailing inarticulable multisensory consumption contexts. Current marketing and consumer research data collection tools and theoretical representations may not adequately reflect the complexity of such experiences. Thus, we developed an interdisciplinary approach to identifying multisensory consumption experiences that occur in contexts where feelings are 'unsayable' Through a study of families who donated the organs of a deceased loved one, we develop an art-centric methodology to uncover thoughts, experiences, and feelings that may not be accessible for individuals as they attempt to describe these profound multisensory experiences or their implications in lived experience. We conclude with implications for market and consumer research. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: | Business Source Index |
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