المؤلفون: Derbaix, Christian, Poncin, Ingrid, Droulers, Olivier, Roullet, Bernard

المساهمون: UCL - SSH/ILSM - Louvain School of Management Research Institute

المصدر: Recherche et Applications en Marketing, Vol. 27, no. 2, p. 71-90 (2012)

مصطلحات موضوعية: affective reactions, verbal and iconic measurement, attitude toward the ad (Aad)

Relation: boreal:143301; http://hdl.handle.net/2078.1/143301; urn:ISSN:2051-5707; urn:EISSN:2051-5707

الاتاحة: http://hdl.handle.net/2078.1/143301
https://doi.org/10.1177/205157071202700204

المؤلفون: Christian Derbaix, Ingrid Poncin, Olivier Droulers, Bernard Roullet

المساهمون: UCL - SSH/ILSM - Louvain School of Management Research Institute

المصدر: Recherche et Applications en Marketing, Vol. 27, no. 2, p. 71-90 (2012)

مصطلحات موضوعية: Marketing, Measurement scales, verbal and iconic measurement, attitude toward the ad (Aad), affective reactions, Psychology, Complementarity (physics), Social psychology, Practical implications

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::eae59c7dba6fec1b73389e315d8cfd0e
https://hdl.handle.net/2078.1/143301

المؤلفون: UCL - SSH/ILSM - Louvain School of Management Research Institute, Derbaix, Christian, Poncin, Ingrid, Droulers, Olivier, Roullet, Bernard

المصدر: Recherche et Applications en Marketing, Vol. 27, no. 2, p. 71-90 (2012)

مصطلحات الفهرس: affective reactions, verbal and iconic measurement, attitude toward the ad (Aad)., info:eu-repo/semantics/article

URL: http://hdl.handle.net/2078.1/143301