المؤلفون: Hrkalović, Dijana

المساهمون: Petrović, Ivana, Petrović, Nebojša, Čizmić, Svetlana, Majstorović, Nebojša

المصدر: Универзитет у Београду

مصطلحات موضوعية: situaciona politička involviranost, evaluacija imidža političkog kandidata, situational political involvement, negativne političke reklame, sponzorstvo negativnih političkih reklama, political candidate image evaluation, negative political advertisements, trajna politička involviranost, need for cognition, sadržaj negativnih političkih reklama, Elaboration Likelihood Model, backlash effect of negative political advertisements, enduring political involvement, political marketing, potreba za kognicijom, politički marketing, Teorija verovatnoće obrade, bumerang-efekat negativnih političkih reklama, content of negative political advertisements, sponsorship of negative political advertisements

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=nardusnacion::d41c86978ae1f29521931f96ba70cddf
https://nardus.mpn.gov.rs/bitstream/id/66532/IzvestajKomisije23389.pdf

المؤلفون: Hrkalović, Dijana

المساهمون: Petrović, Ivana, Petrović, Nebojša, Čizmić, Svetlana, Majstorović, Nebojša

المصدر: Универзитет у Београду

مصطلحات موضوعية: Teorija verovatnoće obrade, negativne političke reklame, bumerang-efekat negativnih političkih reklama, situaciona politička involviranost, trajna politička involviranost, potreba za kognicijom, evaluacija imidža političkog kandidata, sadržaj negativnih političkih reklama, sponzorstvo negativnih političkih reklama, politički marketing, Elaboration Likelihood Model, negative political advertisements, backlash effect of negative political advertisements, situational political involvement, enduring political involvement, need for cognition, political candidate image evaluation, content of negative political advertisements, sponsorship of negative political advertisements, political marketing

وصف الملف: application/pdf

Relation: http://eteze.bg.ac.rs/application/showtheses?thesesId=7701; https://fedorabg.bg.ac.rs/fedora/get/o:22911/bdef:Content/download; http://vbs.rs/scripts/cobiss?command=DISPLAY&base=70036&RID=24231433; https://nardus.mpn.gov.rs/handle/123456789/17602; https://nardus.mpn.gov.rs/bitstream/id/66532/IzvestajKomisije23389.pdf; https://nardus.mpn.gov.rs/bitstream/id/66530/Disertacija.pdf; https://hdl.handle.net/21.15107/rcub_nardus_17602

الاتاحة: https://nardus.mpn.gov.rs/handle/123456789/17602
http://eteze.bg.ac.rs/application/showtheses?thesesId=7701
https://fedorabg.bg.ac.rs/fedora/get/o:22911/bdef:Content/download
http://vbs.rs/scripts/cobiss?command=DISPLAY&base=70036&RID=24231433
https://nardus.mpn.gov.rs/bitstream/id/66532/IzvestajKomisije23389.pdf
https://nardus.mpn.gov.rs/bitstream/id/66530/Disertacija.pdf
https://hdl.handle.net/21.15107/rcub_nardus_17602

المؤلفون: Petrović, Ivana, Petrović, Nebojša, Čizmić, Svetlana, Majstorović, Nebojša, Hrkalović, Dijana

المصدر: Универзитет у Београду

مصطلحات الفهرس: Teorija verovatnoće obrade, negativne političke reklame, bumerang-efekat negativnih političkih reklama, situaciona politička involviranost, trajna politička involviranost, potreba za kognicijom, evaluacija imidža političkog kandidata, sadržaj negativnih političkih reklama, sponzorstvo negativnih političkih reklama, politički marketing, Elaboration Likelihood Model, negative political advertisements, backlash effect of negative political advertisements, situational political involvement, enduring political involvement, need for cognition, political candidate image evaluation, content of negative political advertisements, sponsorship of negative political advertisements, political marketing, doctoralThesis

URL: http://eteze.bg.ac.rs/application/showtheses?thesesId=7701
http://vbs.rs/scripts/cobiss?command=DISPLAY&base=70036&RID=24231433
http://nardus.mpn.gov.rs/bitstream/id/66532/IzvestajKomisije23389.pdf
http://nardus.mpn.gov.rs/bitstream/id/66530/Disertacija.pdf