المؤلفون: Tsordia, Charitomeni, Lianopoulos, Yannis, Dalakas, Vassilis, Theodorakis, Nicholas D.

المصدر: International Journal of Sports Marketing and Sponsorship, 2024, Vol. 25, Issue 4, pp. 757-776.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJSMS-10-2023-0211

المؤلفون: Xu, Ziyuan, Cao, Yuanyuan, Matsuoka, Hirotaka

المصدر: Asia Pacific Journal of Marketing and Logistics, 2024, Vol. 36, Issue 8, pp. 1801-1820.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/APJML-09-2023-0842

المؤلفون: Schönberner, Jan, Woratschek, Herbert

المصدر: International Journal of Sports Marketing and Sponsorship, 2022, Vol. 24, Issue 2, pp. 259-277.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJSMS-05-2022-0098

المؤلفون: Váczi, Péter, Rakaczki, Zoltán, Hédi, Csaba

المصدر: Acta Carolus Robertus; Vol. 14 No. 1 (2024): Acta Carolus Robertus; 255-268 ; Acta Carolus Robertus; Évf. 14 Szám 1 (2024): Acta Carolus Robertus; 255-268 ; 2498-9312 ; 2062-8269

مصطلحات موضوعية: sport szponzoráció, légitársaság, brand építés, megoldási szisztémák, sportgazdaság, JEL: Z20, sport sponsorship, airline, branding, solution systems, economy of sport

وصف الملف: application/pdf

Relation: https://journal.uni-mate.hu/index.php/acr/article/view/5306/5929

الاتاحة: https://journal.uni-mate.hu/index.php/acr/article/view/5306
https://doi.org/10.33032/acr.5306

المؤلفون: Koronios, Konstantinos, Ntasis, Lazaros, Dimitropoulos, Panagiotis, Gerke, Anna

المصدر: Sport, Business and Management: An International Journal, 2022, Vol. 12, Issue 5, pp. 598-617.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/SBM-12-2021-0148

المؤلفون: Maree Scully, Helen Dixon, Emily Brennan, Jeff Niederdeppe, Kerry O’Brien, Simone Pettigrew, Brian Vandenberg, Melanie Wakefield

المصدر: BMC Public Health, Vol 23, Iss 1, Pp 1-11 (2023)

مصطلحات موضوعية: Alcohol, Policy support, Sport sponsorship, Industry denormalisation, Intervention study, Public aspects of medicine, RA1-1270

وصف الملف: electronic resource

Relation: https://doaj.org/toc/1471-2458

URL الوصول: https://doaj.org/article/631e4063ddd641509445c5fb1ea732c6

المؤلفون: Kadir Yağız

المصدر: ROL Spor Bilimleri Dergisi (2023)

مصطلحات موضوعية: Fan identification, football fans, football teams, sponsorship outcomes, sport sponsorship, Sports, GV557-1198.995

وصف الملف: electronic resource

Relation: https://roljournal.com/index.php/rol/article/view/329; https://doaj.org/toc/2717-9508

URL الوصول: https://doaj.org/article/9ed63f68f2c54049b1e8b30b70ba4646

المؤلفون: L. E. Carters-White, C. Patterson, A. Nimegeer, S. Hilton, S. Chambers

المصدر: BMC Public Health, Vol 22, Iss 1, Pp 1-11 (2022)

مصطلحات موضوعية: Marketing, Food, Framing, Obesity, Sport sponsorship, Public aspects of medicine, RA1-1270

وصف الملف: electronic resource

Relation: https://doaj.org/toc/1471-2458

URL الوصول: https://doaj.org/article/2ab4cebc36fd41268301ec545c249328

المؤلفون: Erichsen, Morten, Stiklestad, Trond, Holum, Marthe, Jakobsen, Tor Georg

المصدر: Sport, Business and Management: An International Journal, 2021, Vol. 12, Issue 4, pp. 421-439.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/SBM-11-2020-0119

المؤلفون: Vinberg, Maria, Durbeej, Natalie, Rosendahl, Ingvar

المصدر: International Gambling Studies. 20(2):262-281

مصطلحات موضوعية: Gambling, athletes, sports gambling, sport club policy, sport sponsorship, betting

وصف الملف: electronic

URL الوصول: https://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-424408
https://doi.org/10.1080/14459795.2020.1726990
https://uu.diva-portal.org/smash/get/diva2:1497205/FULLTEXT01.pdf

المؤلفون: Koronios, Konstantinos, Ntasis, Lazaros, Dimitropoulos, Panagiotis, Ratten, Vanessa

المصدر: Sport, Business and Management: An International Journal, 2021, Vol. 12, Issue 1, pp. 4-28.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/SBM-03-2021-0034

المؤلفون: Park, Youngho, Kwak, Dae Hee

المصدر: International Journal of Sports Marketing and Sponsorship, 2021, Vol. 23, Issue 1, pp. 173-189.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJSMS-03-2021-0055

المؤلفون: Herrouz, Jihene

المساهمون: Brinca, Pedro, RUN

مصطلحات موضوعية: Data analytics, Fan loyalty, Sport sponsorship, Fan engagement, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/142540

المؤلفون: Datson, Peter, Ozuem, Wilson, Howell, Kerry, Lancaster, Geoff

المصدر: Qualitative Market Research: An International Journal, 2021, Vol. 24, Issue 5, pp. 632-652.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/QMR-12-2020-0148

المؤلفون: George Angelopulo, Nina Overton

المصدر: Communicare, Vol 6, Iss 1 (2022)

مصطلحات موضوعية: organisational communication tool, sport sponsorship, effective use, public relations, marketing communication, Communication. Mass media, P87-96

وصف الملف: electronic resource

Relation: https://journals.uj.ac.za/index.php/jcsa/article/view/2110; https://doaj.org/toc/0259-0069; https://doaj.org/toc/2957-7950

URL الوصول: https://doaj.org/article/859eb5816f274cdd94b91fd774d46ac5

المؤلفون: Medcalf, Graham

المصدر: Marketing magazine, Mar/Apr 2023; p.68-70

المؤلفون: Ericson, Tilde, Lundell, Emma

مصطلحات موضوعية: Sport Sponsorship, Sport Sponsorship Social Media, Generation Z, Human Personality, Brand Personality, Congruency Theory, Celebrity Endorsement, Business Administration, Företagsekonomi

وصف الملف: application/pdf

الاتاحة: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-226197

المؤلفون: dos Santos, Luiz Silva, Lopes, Evandro Luiz, Santos, Ana Karina

المصدر: CBR - Consumer Behavior Review; v. 6, n. 1 (2022): january-december; e-252806 ; 2526-7884

مصطلحات موضوعية: sport sponsorship, sporting event, event organizer, involvement, congruence, Consumer behavior, Marketing, Consumer research, patrocínio esportivo, evento esportivo, organizador de eventos, envolvimento, congruência

وصف الملف: application/pdf

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الاتاحة: https://periodicos.ufpe.br/revistas/cbr/article/view/252806
https://doi.org/10.51359/2526-7884.2022.252806

المؤلفون: Argyro, Elisavet Manoli

المساهمون: Manoli, Argyro Elisavet

مصطلحات موضوعية: Brand association, brand equity, brand perception, brand image, sport sponsorship, sportainment, Settore SECS-P/08 - Economia e Gestione delle Imprese

وصف الملف: remote

Relation: info:eu-repo/semantics/altIdentifier/wos/WOS:000776540700001; firstpage:1; lastpage:8; journal:JOURNAL OF STRATEGIC MARKETING; https://hdl.handle.net/10446/255511; info:eu-repo/semantics/altIdentifier/scopus/2-s2.0-85128047263

الاتاحة: https://hdl.handle.net/10446/255511
https://doi.org/10.1080/0965254X.2022.2059774

المؤلفون: Argyro Elisavet Manoli

مصطلحات موضوعية: Uncategorized, Brand associations, Brand equity, Brand perceptions, Brand image, Sport sponsorship, Sportainment

Relation: 2134/19410467.v1; https://figshare.com/articles/journal_contribution/Strategic_brand_management_in_and_through_sport/19410467

الاتاحة: https://figshare.com/articles/journal_contribution/Strategic_brand_management_in_and_through_sport/19410467