المؤلفون: Trail, Galen

المصدر: International Journal of Sports Marketing and Sponsorship, 2024, Vol. 25, Issue 2, pp. 213-226.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJSMS-05-2023-0087

المؤلفون: Gülçin Sezer Hocaoğlu, Ünal Karlı, Sema Alay Özgül

المصدر: Pamukkale Spor Bilimleri Dergisi, Vol 14, Iss 3, Pp 327-345 (2023)

مصطلحات موضوعية: sport consumer behavior, sport involvement, sport marketing, Sports, GV557-1198.995, Sports medicine, RC1200-1245

وصف الملف: electronic resource

Relation: https://dergipark.org.tr/tr/download/article-file/3346173; https://doaj.org/toc/1309-0356

URL الوصول: https://doaj.org/article/b8c5f3603dad47bb9a1515352089be4f

المؤلفون: Melton, E. Nicole, Cunningham, George B., MacCharles, Jeffrey D., Isard, Risa F.

المصدر: International Journal of Sports Marketing and Sponsorship, 2022, Vol. 24, Issue 3, pp. 432-448.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJSMS-03-2022-0072

المؤلفون: Cepeda Carrión, Ignacio Francisco, Cepeda-Carrión, Gabriel

المساهمون: Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)

مصطلحات موضوعية: PLS-SEM, Knowledge management, Sport center, Sport consumer experience

Relation: International Journal of Sports Marketing & Sponsorship, 19 (3), 350-367.; https://doi.org/10.1108/IJSMS-02-2017-0008; https://idus.us.es/handle//11441/163028

الاتاحة: https://idus.us.es/handle//11441/163028

المؤلفون: Alcalá Zárate, Luisa Fernanda, Navas Domínguez, Alexis

المصدر: SIGNOS-Investigación en Sistemas de Gestión; Vol. 16 No. 1 (2024): SIGNOS, INVESTIGACIÓN EN SISTEMAS DE GESTIÓN ; SIGNOS - Investigación en sistemas de gestión; Vol. 16 Núm. 1 (2024): SIGNOS, INVESTIGACIÓN EN SISTEMAS DE GESTIÓN ; SIGNOS-Investigación en Sistemas de Gestión; v. 16 n. 1 (2024): SIGNOS, INVESTIGACIÓN EN SISTEMAS DE GESTIÓN ; 2463-1140 ; 2145-1389

مصطلحات موضوعية: Sport consumer, emotion, purchase, product, state, Consumidor deportivo, emoción, compra, producto, estados

وصف الملف: application/pdf

Relation: https://revistas.usantotomas.edu.co/index.php/signos/article/view/9272/8204; https://revistas.usantotomas.edu.co/index.php/signos/article/view/9272

الاتاحة: https://revistas.usantotomas.edu.co/index.php/signos/article/view/9272
https://doi.org/10.15332/24631140.9272

المؤلفون: Trail, Galen, Lee, Don, Triantafyllidis, Stavros, Braunstein-Minkove, Jessica R., Kim, Ari, Sweeney, Kristi, Choi, Wanyong, Alfaro-Barrantes, Priscila

المصدر: International Journal of Sports Marketing and Sponsorship, 2022, Vol. 24, Issue 1, pp. 168-185.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJSMS-11-2021-0225

المؤلفون: Junya Fujimoto

المصدر: Maketingu Janaru, Vol 42, Iss 2, Pp 6-16 (2022)

مصطلحات موضوعية: sport marketing, marketing, concept, sport product, sport consumer, Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

Relation: https://www.jstage.jst.go.jp/article/marketing/42/2/42_2022.043/_html/-char/en; https://doaj.org/toc/0389-7265; https://doaj.org/toc/2188-1669

URL الوصول: https://doaj.org/article/bdc5d939ec3a45ad9fe6387688bc8468

المؤلفون: Dwyer, Brendan, Ted HaydukIII, Drayer, Joris

المصدر: International Journal of Sports Marketing and Sponsorship, 2021, Vol. 23, Issue 4, pp. 684-706.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJSMS-03-2021-0074

المؤلفون: Kevin K. Byon, James Du, Do Young Pyun

المصدر: Frontiers in Psychology, Vol 14 (2023)

مصطلحات موضوعية: sport consumer behavior research, causal inference, scientific rigor, Bayesian, experimental design, Psychology, BF1-990

وصف الملف: electronic resource

Relation: https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1139910/full; https://doaj.org/toc/1664-1078

URL الوصول: https://doaj.org/article/186166dca1d641bfb18bc660f683877d

المؤلفون: Seunghwan Lee

المصدر: Cheyuk gwahag yeon-gu, Vol 33, Iss 1, Pp 111-124 (2022)

مصطلحات موضوعية: brand authenticity, professional sport teams, scale development, sport consumer behavior, Sports, GV557-1198.995

وصف الملف: electronic resource

Relation: http://kjss.sports.re.kr/upload/pdf/kjss-2022-33-1-111.pdf; https://doaj.org/toc/1598-2920; https://doaj.org/toc/2233-7938

URL الوصول: https://doaj.org/article/557dbe89f51a446ab577920ec32319e1

المؤلفون: Kevin K Byon, James Du, Do Young Pyun

مصطلحات موضوعية: Psychology, Cognitive and computational psychology, sport consumer behavior research, causal inference, scientific rigor, Bayesian, experimental design

Relation: 2134/23139074.v1; https://figshare.com/articles/journal_contribution/Editorial_Is_the_singularity_near_Causal_inference_in_sport_consumer_behavior_research/23139074

الاتاحة: https://figshare.com/articles/journal_contribution/Editorial_Is_the_singularity_near_Causal_inference_in_sport_consumer_behavior_research/23139074

المؤلفون: Braunstein-Minkove, Jessica R., Kim, Ari, Abeza, Gashaw

المصدر: Sports Innovation Journal; Vol. 4 (2023); 55-70 ; 2688-3961

مصطلحات موضوعية: sport consumer behavior, strategic sport communication, influencers, mothers, gender, segmentation, life cycle marketing

وصف الملف: application/pdf

Relation: http://journals.iupui.edu/index.php/sij/article/view/26320/25001; http://journals.iupui.edu/index.php/sij/article/view/26320

الاتاحة: http://journals.iupui.edu/index.php/sij/article/view/26320

المؤلفون: Sousa, Marisa, Gonçalves, Celina, Biscaia, Rui, Carvalho, Maria José

مصطلحات موضوعية: Sport child camps, Sport consumer, Service quality, Satisfaction, Behavioural intentions

Relation: Sousa, Marisa; Gonçalves, Celina; Biscaia, Rui; Carvalho, Maria José (2023). Service quality, satisfaction and behavioural intentions in sport child camps: participants and parents' perspectives. International Journal of Sports Marketing and Sponsorship. ISSN 1464-6668. 25:1. p. 18-41; http://hdl.handle.net/10198/29436

الاتاحة: http://hdl.handle.net/10198/29436
https://doi.org/10.1108/IJSMS-10-2022-0183

المؤلفون: Mayer, Kurt C., Hungenberg, Eric

المصدر: International Journal of Sports Marketing and Sponsorship, 2020, Vol. 22, Issue 3, pp. 566-587.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJSMS-04-2020-0070

المؤلفون: Sophia D. Min, James J. Zhang, Kevin K. Byon

المصدر: Frontiers in Psychology, Vol 13 (2022)

مصطلحات موضوعية: WNBA, women sports, push and pull factors, fan motives, market demand, sport consumer behavior, Psychology, BF1-990

وصف الملف: electronic resource

Relation: https://www.frontiersin.org/articles/10.3389/fpsyg.2022.806305/full; https://doaj.org/toc/1664-1078

URL الوصول: https://doaj.org/article/b06c1d749d7041cbb310204cedc05d83

المؤلفون: Yu, Chung-Long

المصدر: Marketing Intelligence & Planning, 2020, Vol. 39, Issue 1, pp. 17-32.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/MIP-02-2020-0060

المؤلفون: Yu Matsubara, 松原 優

المصدر: 生涯スポーツ学研究 / Japan Journal of Lifelong Sport. 2023, 19(2):21

المؤلفون: Yonghwan Chang, Daniel L. Wann

المصدر: Frontiers in Psychology, Vol 13 (2022)

مصطلحات موضوعية: biosocial theory of status, status instability, spectator sports, outcome uncertainty, sport consumer, Psychology, BF1-990

وصف الملف: electronic resource

Relation: https://www.frontiersin.org/articles/10.3389/fpsyg.2022.819644/full; https://doaj.org/toc/1664-1078

URL الوصول: https://doaj.org/article/abcc5e3aa4d945ae80ea97e3a76b61c0

المؤلفون: Brian P. McCullough, Jonathan C. Casper, Danielle M. Kushner Smith

المصدر: Sustainability; Volume 14; Issue 21; Pages: 14062

مصطلحات موضوعية: environmental sustainability, sport consumer behavior, corporate partners, sponsorship, sustainable behavioral intentions, college sport fans

جغرافية الموضوع: agris

وصف الملف: application/pdf

Relation: https://dx.doi.org/10.3390/su142114062

الاتاحة: https://doi.org/10.3390/su142114062

المؤلفون: Costa, Gonçalo, Pereira, Elsa, Martins, Rute, Mascarenhas, Margarida

مصطلحات موضوعية: Sport consumer behavior, Retention, Purchase intention, Ccustomer service, Golf business management

Relation: info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04020%2F2020/PT; http://hdl.handle.net/10400.1/20362

الاتاحة: http://hdl.handle.net/10400.1/20362
https://doi.org/10.1080/24704067.2023.2300410