المؤلفون: José Antonio Balbín Buckley, Percy Samuel Marquina Feldman

المصدر: Cogent Business & Management, Vol 11, Iss 1 (2024)

مصطلحات موضوعية: Customer experience, omnichannel, channel integration, omnichannel integration, omnichannel customer experience, Kaouther Kooli, Bournemouth University, United Kingdom of Great Britain and Northern Ireland, Business, HF5001-6182, Management. Industrial management, HD28-70

وصف الملف: electronic resource

Relation: https://doaj.org/toc/2331-1975

URL الوصول: https://doaj.org/article/dc3bd14087ef4a5ba542b5f1d0d070d7

المؤلفون: Zhang Chaoyue

مصطلحات موضوعية: Venda a retalho -- Retail sale, Inovação -- Innovation, Serviços -- Services, Fidelização de clientes -- Customer loyalty, Economia digital -- Digital economy, Starbucks, Omnichannel Integration, Integração Omnicanal

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10071/31997

المؤلفون: Yang, Zhihui, Hu, Dongbin

المصدر: International Journal of Retail & Distribution Management, 2024, Vol. 52, Issue 4, pp. 407-424.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJRDM-09-2023-0560

المؤلفون: Li, Yang, Huang, Xianbao, Zhang, Kai

المصدر: Journal of Business & Industrial Marketing, 2023, Vol. 38, Issue 12, pp. 2561-2577.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JBIM-05-2022-0194

المؤلفون: Li, Yang, Tan, Ran, Gong, Xiang

المصدر: Information Technology & People, 2022, Vol. 36, Issue 4, pp. 1726-1753.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/ITP-06-2021-0440

المؤلفون: Researcher

المساهمون: Sujata Sujeet Dutta

المصدر: International Journal of Computer Engineering and Technology (IJCET), 15(5), 592-605, (2024-10-01)

مصطلحات موضوعية: Omnichannel Integration, Retail Technology, Customer Experience, Data Analytics, Digital Transformation

Relation: https://doi.org/10.5281/zenodo.13868973; https://doi.org/10.5281/zenodo.13868974; oai:zenodo.org:13868974

الاتاحة: https://doi.org/10.5281/zenodo.13868974

المؤلفون: Agung, Deatri Arumsari, Purwanto, Gabriella Lisbeth Avriel, Ellitan, Lena

المصدر: Ekonomis: Journal of Economics and Business; Vol 8, No 2 (2024): September; 1450-1461 ; 2597-8829 ; 10.33087/ekonomis.v8i2

مصطلحات موضوعية: customer engagement, omnichannel, omnichannel integration quality, age

وصف الملف: application/pdf

Relation: http://ekonomis.unbari.ac.id/index.php/ojsekonomis/article/view/1839/751; http://ekonomis.unbari.ac.id/index.php/ojsekonomis/article/downloadSuppFile/1839/348; http://ekonomis.unbari.ac.id/index.php/ojsekonomis/article/view/1839

الاتاحة: http://ekonomis.unbari.ac.id/index.php/ojsekonomis/article/view/1839
https://doi.org/10.33087/ekonomis.v8i2.1839

المؤلفون: Jeanpert, Sophie, Chameroy, Fabienne, Chaney, Damien, Ghantous, Nabil, Schultz, Maryline

المساهمون: Centre de Recherche sur le Transport et la Logistique (CRET-LOG), Aix Marseille Université (AMU), Centre d'Études et de Recherche en Gestion d'Aix-Marseille (CERGAM), Aix Marseille Université (AMU)-Université de Toulon (UTLN), Métis Lab EM Normandie, École de Management de Normandie (EM Normandie), Centre de Recherche en Gestion des Organisations (EA 7317) (CREGO), Université de Haute-Alsace (UHA) Mulhouse - Colmar (Université de Haute-Alsace (UHA))-Université de Bourgogne (UB)-Université Bourgogne Franche-Comté COMUE (UBFC)-Université de Franche-Comté (UFC), Université Bourgogne Franche-Comté COMUE (UBFC)-Université Bourgogne Franche-Comté COMUE (UBFC), Université de Tours

المصدر: 26ème Colloque Etienne Thil
https://amu.hal.science/hal-04253871
26ème Colloque Etienne Thil, Université de Tours, Oct 2023, Rouen (FR), France

مصطلحات موضوعية: Omnichannel, Franchise, omnichannel integration, integration quality, information systems, Omnicanal, intégration omnicanale, qualité d’intégration, système d’information, [SHS]Humanities and Social Sciences

جغرافية الموضوع: Rouen (FR), France

Relation: hal-04253871; https://amu.hal.science/hal-04253871; https://amu.hal.science/hal-04253871/document; https://amu.hal.science/hal-04253871/file/THIL_omnicanal%20dans%20les%20reseaux%20de%20franchise_un%20etat%20des%20lieux%20%281%29.pdf

الاتاحة: https://amu.hal.science/hal-04253871
https://amu.hal.science/hal-04253871/document
https://amu.hal.science/hal-04253871/file/THIL_omnicanal%20dans%20les%20reseaux%20de%20franchise_un%20etat%20des%20lieux%20%281%29.pdf

المؤلفون: MAZAN, Ilknur, CETINEL, M. Hurmet, ONARAN, Berrin

المصدر: International Journal of Contemporary Economics and Administrative Sciences, 13(2), 677-702, (2023-12-31)

مصطلحات موضوعية: Omnichannel integration quality, omnichannel credibility, brand innovativeness, perceived omnichannel value, omnichannel adoption

Relation: https://zenodo.org/communities/ijceas; https://doi.org/10.5281/zenodo.10476027; https://doi.org/10.5281/zenodo.10476028; oai:zenodo.org:10476028

الاتاحة: https://doi.org/10.5281/zenodo.10476028

المؤلفون: Amir, Muhammad Pervaiz, Saleem, Hassan Mujtaba Nawaz, Iqbal, Jawad

المصدر: Pakistan Journal of Humanities and Social Sciences; Vol. 11 No. 4 (2023): October - December; 4548–4562 ; 2415-007X ; 2709-801X ; 10.52131/pjhss.2023.v11i4

مصطلحات موضوعية: Omnichannel Integration, Strategies, Positive Affect Experience, Customer Loyalty, Omnichannel, CBSEM, ANN

وصف الملف: application/pdf

Relation: https://journals.internationalrasd.org/index.php/pjhss/article/view/1870/1251; https://journals.internationalrasd.org/index.php/pjhss/article/view/1870

الاتاحة: https://journals.internationalrasd.org/index.php/pjhss/article/view/1870
https://doi.org/10.52131/pjhss.2023.v11i4.1870

المؤلفون: Tomas, Albert, Fitriningrum, Andriati

المصدر: Journal of Business & Applied Management; Vol 15, No 1 (2022): Journal of Business & Applied Management; 071 – 078 ; 2621-2757 ; 1979-9543

مصطلحات موضوعية: omnichannel integration quality, omnichannel perceived value, customer satisfaction

وصف الملف: application/pdf

Relation: https://journal.ubm.ac.id/index.php/business-applied-management/article/view/3457/2305; https://journal.ubm.ac.id/index.php/business-applied-management/article/view/3457

الاتاحة: https://journal.ubm.ac.id/index.php/business-applied-management/article/view/3457
https://doi.org/10.30813/jbam.v15i1.3457

المؤلفون: Xiaoxia Chen, Xiaofeng Su, Wenhe Lin, Anxin Xu, Jianhong Chen, Qiujin Zheng

المصدر: Sustainability; Volume 14; Issue 21; Pages: 13914

مصطلحات موضوعية: omnichannel integration, flow experience, customer engagement, fresh food, SOR model

جغرافية الموضوع: agris

وصف الملف: application/pdf

Relation: Economic and Business Aspects of Sustainability; https://dx.doi.org/10.3390/su142113914

الاتاحة: https://doi.org/10.3390/su142113914

المؤلفون: Chen, Xiangru

المساهمون: Scheibe, Kevin, Zhang, Chen, Zhu, Dan, Russell, Daniel, Zhang, Han, Supply Chain and Informaton Systems

مصطلحات موضوعية: Business administration, convenience-risk framework, Home heuristics, omnichannel integration, patient online co-creation activities, patient selection, telemedicine

وصف الملف: PDF; application/pdf

Relation: https://dr.lib.iastate.edu/handle/20.500.12876/gwW76GGw

الاتاحة: https://dr.lib.iastate.edu/handle/20.500.12876/gwW76GGw
https://hdl.handle.net/20.500.12876/gwW76GGw

المؤلفون: Hadiqa Riaz, Umair Baig, Ieva Meidute-Kavaliauskiene, Hassaan Ahmed

المصدر: Information; Volume 13; Issue 1; Pages: 12

مصطلحات موضوعية: omnichannel retailing, omnichannel integration, omnichannel seamlessness, omnichannel fulfilment, omnichannel usability, omnichannel customer behavior, omnichannel customer experience

وصف الملف: application/pdf

Relation: Information Processes; https://dx.doi.org/10.3390/info13010012

الاتاحة: https://doi.org/10.3390/info13010012

المؤلفون: Mengjia Gao, Lin Huang

المصدر: Journal of Retailing and Consumer Services. 63:102688

مصطلحات موضوعية: Marketing, Customer engagement, Customer loyalty, Omnichannel integration quality, Channel integration, media_common.quotation_subject, Relationship program receptiveness, Loyalty business model, Omnichannel, Quality (business), Business, media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::087a6e020a7fdc748f8f9a5f49d0e0e4
https://hdl.handle.net/20.500.14094/0100476444

المؤلفون: 張雯琳, Chang, Wen-Lin

المساهمون: 白佩玉, Pai, Pei-Yu

مصطلحات موضوعية: 全通路整合, 客戶體驗, 消費者旅程, 零售業, Omnichannel Integration, Customer Experience, Customer Journey, Retailing Industry

وصف الملف: 1307004 bytes; application/pdf

Relation: 中文文獻\n温玲玉、許順發、陳依芸，2022。行銷 4.0 對再購意願影響之研究-以品牌形象為中介變項與消費者涉入為調節變項。台灣策略與績效管理論壇，2(1)，71-87。\n曾光華，2020。行銷管理: 理論解析與實務應用。前程文化。\n黃明蕙 譯，V. Kumar & Werner Reinartz 著，2016。顧客關係管理：觀念、策略與工具。臺北市：雙葉書廊有限公司。\n\n英文文獻\nBecker, L., & Jaakkola, E. (2020). Customer experience: fundamental premises and implications for research. Journal of the Academy of Marketing Science, 48(4), 630-648.\nBendoly, E., Blocher, J. D., Bretthauer, K. M., Krishnan, S., & Venkataramanan, M. A. (2005). Online/in-store integration and customer retention. Journal of Service Research, 7(4), 313-327.\nBerman, B., & Thelen, S. (2018). Planning and implementing an effective omnichannel marketing program. International Journal of Retail & Distribution Management, 46(7), 598-614.\nBurke, R. R. (2002). Technology and the customer interface: what consumers want in the physical and virtual store. Journal of the Academy of Marketing Science, 30(4), 411-432.\nChang, C. W., & Zhang, J. Z. (2016). The effects of channel experiences and direct marketing on customer retention in multichannel settings. Journal of Interactive Marketing, 36(1), 77-90.\nCocco, H., & Demoulin, N. T. (2022). Designing a seamless shopping journey through omnichannel retailer integration. Journal of Business Research, 150, 461-475.\nFrazer, M., & Stiehler, B. E. (2014, January). Omnichannel retailing: The merging of the online and off-line environment. In Global Conference on Business & Finance Proceedings (Vol. 9, No. 1, p. 655). Institute for Business & Finance Research.\nGao, F., & Su, X. (2017). Online and offline information for omnichannel retailing. Manufacturing & Service Operations Management, 19(1), 84-98.\nGao, W., Fan, H., Li, W., & Wang, H. (2021). Crafting the customer experience in omnichannel contexts: The role of channel integration. Journal of Business Research, 126, 12-22.\nGasparin, I., Panina, E., Becker, L., Yrjölä, M., Jaakkola, E., & Pizzutti, C. (2022). Challenging the “integration imperative”: A customer perspective on omnichannel journeys. Journal of Retailing and Consumer Services, 64, 102829.\nGrewal, D., & Roggeveen, A. L. (2020). Understanding retail experiences and customer journey management. Journal of Retailing, 96(1), 3-8.\nHanif, M., Hafeez, S., & Riaz, A. (2010). Factors affecting customer satisfaction. International Research Journal of Finance and Economics, 60(1), 44-52.\nHanley, S., & Leahy, R. (2008). The effectiveness of relationship marketing strategies in department stores. International Journal of Business Management, 3(10), 133-140.\nKotler, P., Keller, K. L., Ang, S. H., Tan, C. T., & Leong, S. M. (2018). Marketing management: an Asian perspective. London: Pearson.\nLazaris, C., Sarantopoulos, P., Vrechopoulos, A., & Doukidis, G. (2021). Effects of increased omnichannel integration on customer satisfaction and loyalty intentions. International Journal of Electronic Commerce, 25(4), 440-468.\nLemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69-96.\nLong, C. S., Khalafinezhad, R., Ismail, W. K. W., & Abd Rasid, S. Z. (2013). Impact of CRM factors on customer satisfaction and loyalty. Asian Social Science, 9(10), 247.\nNeslin, S. A. (2022). The omnichannel continuum: Integrating online and offline channels along the customer journey. Journal of Retailing, 98(1), 111-132.\nPookulangara, S., Hawley, J., & Xiao, G. (2011). Explaining consumers’ channel-switching behavior using the theory of planned behavior. Journal of Retailing and Consumer Services, 18(4), 311-321.\nRigby, D. (2011). The future of shopping. Harvard Business Review, 89(12), 65-76.\nRosenbaum, M. S., Otalora, M. L., & Ramírez, G. C. (2017). How to create a realistic customer journey map. Business Horizons, 60(1), 143-150.\nSwoboda, B., & Fränzel, N. (2022). Links and effects of channel integration in the prepurchase and purchase stages of omnichannel retailers. International Journal of Electronic Commerce, 26(3), 331-354.\n\n網路文獻\n財團法人網路資訊中心，2022 台灣網路報告 - 整體使用現況（2023.05.21）\n（取自： https://report.twnic.tw/2022/TrendAnalysis_internetUsage.html）\n數位時代，台灣人每天上網超過8小時！最新使用報告出爐，8大數據亮點幫助精準行銷（2023.05.21）（取自：https://www.bnext.com.tw/article/68026/2022-internet-report）\nOOSGA，台灣零售與電商市場概況為何？ 2023 年有哪些趨勢？（2023.05.21）（取自：https://zh.oosga.com/e-commerce/twn/）\n未來流通研究所，【商業數據圖解】台灣「零售與電商全體次產業結構」年度數據總覽（2023.05.21）（取自：https://www.mirai.com.tw/taiwanese-retail-e-commerce-industry-data-overview/）\n未來流通研究所，【商業數據圖解】2021台灣「零售與電商」產業市佔率英雄榜\n（2023.05.21）（取自：https://www.mirai.com.tw/2021-taiwan-retail-amd-ecommerce-companies-market-share-structure/）\nMIC 產業情報研究所，【電商購物節大調查】2022電商購物節消費年成長44% 年均消21,728元 中高齡族群最響應電商造節 北部消費力拉高整體平均（2023.06.07）（取自：https://mic.iii.org.tw/news.aspx?id=632）\nMBA智庫百科，訪談法（2023.08.16）（取自：https://wiki.mbalib.com/zh-tw/%E8%AE%BF%E8%B0%88%E6%B3%95）; G0110363069; https://nccur.lib.nccu.edu.tw//handle/140.119/146920; https://nccur.lib.nccu.edu.tw/bitstream/140.119/146920/1/306901.pdf

الاتاحة: https://nccur.lib.nccu.edu.tw//handle/140.119/146920
https://nccur.lib.nccu.edu.tw/bitstream/140.119/146920/1/306901.pdf

المؤلفون: Zhang Chaoyue

المساهمون: Silva, Rui Manuel Vinhas da

مصطلحات موضوعية: Venda a retalho -- Retail sale, Inovação -- Innovation, Serviços -- Services, Fidelização de clientes -- Customer loyalty, Economia digital -- Digital economy, Starbucks, Omnichannel Integration, Integração Omnicanal, Domínio/Área Científica::Ciências Sociais::Economia e Gestão, D09, M03, D Microeconomics, M Business administration and business economics - Marketing - Accounting - Personnel economics

وصف الملف: application/pdf

Relation: Zhang Chaoyue (2024). How retail enterprises maintain customer stickiness through service innovation under the digital economy: Taking Starbucks as an example [Dissertação de mestrado, Iscte - Instituto Universitário de Lisboa]. Repositório Iscte. http://hdl.handle.net/10071/31997; http://hdl.handle.net/10071/31997; 203655419

الاتاحة: http://hdl.handle.net/10071/31997