نتائج البحث - "offline purchase"

1

Academic Journal

The Effect of Online to Offline (O2O) Services Through Mobile Apps in Indonesian Coffee Shop towards Consumers Purchase Decision

المؤلفون: Iisnawati Iisnawati, Aslamia Rosa, Welly Nailis

المصدر: Jurnal Manajemen Dan Kewirausahaan, Vol 12, Iss 1, Pp 50-58 (2024)

مصطلحات موضوعية: beverage, consumption value, mobile apps, online to offline, purchase decision, Business, HF5001-6182

وصف الملف: electronic resource

Relation: https://jurnal.unmer.ac.id/index.php/jmdk/article/view/11480; https://doaj.org/toc/2301-9093; https://doaj.org/toc/2540-8259

URL الوصول: https://doaj.org/article/c3b5eee4a2984293b918e3292ad4fe66

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2

Academic Journal

PURCHASE DECISION EFFECTS OF IN STORE LIVE STREAMING IN INDONESIA

المؤلفون: Kurnia Chris Pradana Wicaksono, Denise Theresia Laurena, Annisa Fathurrohmah, Junnany, Ronald Octavianus

المصدر: Jurnal Pijar; Vol. 2 No. 02 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis; 223 - 237 ; Jurnal Pijar; Vol 2 No 02 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis; 223 - 237 ; 2963-0606 ; 2964-9749

مصطلحات موضوعية: In-store live streaming, Offline purchase intentions, Influencer marketing, Consumer attitudes

وصف الملف: application/pdf

Relation: https://e-journal.naureendigition.com/index.php/pmb/article/view/1285/474; https://e-journal.naureendigition.com/index.php/pmb/article/view/1285

الاتاحة: https://e-journal.naureendigition.com/index.php/pmb/article/view/1285

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3

Academic Journal

Robust Control Strategy for Dual-Channel Supply Chain With Free Riding Behavior and Cross-Channel Return

المؤلفون: Yuxiang Xia, Chengcheng Li

المصدر: IEEE Access, Vol 11, Pp 144953-144965 (2023)

مصطلحات موضوعية: Dual-channel supply chain, robust H∞ control, free riding behavior, offline purchase, online return strategy, bullwhip effect, Electrical engineering. Electronics. Nuclear engineering, TK1-9971

وصف الملف: electronic resource

Relation: https://ieeexplore.ieee.org/document/10373035/; https://doaj.org/toc/2169-3536

URL الوصول: https://doaj.org/article/f33890b019774d1482d4a94dfe0c50f5

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4

Academic Journal

I am more inclined to buy online–novel social media engagement stimulated purchase intentions post-COVID-19: a case of Pakistani market

المؤلفون: Fatima, Tehreem, Bilal, Ahmad Raza, Khan, Shahid Iqbal

المصدر: American Journal of Business, 2022, Vol. 37, Issue 4, pp. 173-195.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/AJB-10-2021-0136

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5

Academic Journal

The impact of restaurant patrons’ flow experience on SNS satisfaction and offline purchase intentions

المؤلفون: Kang, Jee-Won, Lee, Hyesung, Namkung, Young

المصدر: International Journal of Contemporary Hospitality Management, 2018, Vol. 30, Issue 2, pp. 797-816.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJCHM-09-2016-0537

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6

Academic Journal

What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements

المؤلفون: Lobschat, Lara, Osinga, Ernst, Reinartz, Werner J.

المصدر: Lobschat , L , Osinga , E & Reinartz , W J 2017 , ' What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements ' , Journal of Marketing Research , vol. 54 , no. 6 , pp. 901-913 . https://doi.org/10.1509/jmr.14.0625

مصطلحات موضوعية: banner advertising, Bayesian multivariate probit, Cross-campaign effect, Cross-channel effect, Website Visit, Offline Purchase, Consumer Heterogeneity, Online Recency