يعرض 1 - 19 نتائج من 19 نتيجة بحث عن '"new consumption patterns"', وقت الاستعلام: 0.45s تنقيح النتائج
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    Conference

    المصدر: 4th International Conference of Eastern Africa Business and Economic Watch (4th EABEW-2019): "Inclusive Growth and Sustainable Socio-Economic Transformation", Kigali, Rwanda [RW], June 12-14, 2019

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    المؤلفون: 陳淨瑩, Chen, Ching-Yin

    المساهمون: 淡江大學國際行銷碩士在職專班, 蔡政言

    وصف الملف: 144 bytes; text/html

    Relation: 參考文獻 1. 王熙哲、丁耀民,2008,『人際關係網路對虛擬社群使用意願的影響』,中華民國資訊管理學報,第十五卷.第一期:53~72頁。 2. 陳皎眉,王叢桂、孫蒨如,2006,社會心理學,台北:國立空中大學。 3. 黃富順,1996,『推展社區成人教育—加強社區意識』,成人教育,第三十期:5~11頁。 4. 謝宛蓉、2004,『比好玩、搞社群、重情境的e行銷成功學』,e天下雜誌,第四十八期:42~45頁。 5. Seth Godin、Jonah Berger、Joe Pulizzi,2009,部落:一呼百應的力量。 6. Doris Lin,2012,網頁設計色彩搭配9技巧,不能不知的色彩心理學。 7. Doris Lin,2014,YouTube 廣告教學,學會使用AdWords精準投放廣告影片。 8. Doris Lin,2014,Youtube 行銷必懂!6方法做好Youtube SEO搜尋引擎優化。 9. Doris Lin,2016, Facebook Stories和插播影片廣告新功能,掌握FB行銷未來趨勢。 10.Doris Lin,2016,互動行銷5招,教你提升行銷互動率和轉換率。 11.Doris Lin,2016,內容行銷多久才會見效?Google網站排名要多久才能到第一頁。 12. Doris Lin,2015,FB廣告投放奧秘:競價與優化技巧。 13. Doris Lin,2015,讀懂Facebook Audience Insight,了解你的粉絲頁貼文要多頻繁。 14. Doris Lin,2016,Facebook廣告成效不好?廣告頻率(Frequency)你掌握了嗎? 15. Doris Lin,2016,2017 電子商務與數位行銷5大趨勢!你,跟上了沒? 16. Doris Lin,2016,Google AdWords關鍵字廣告教學,看這一篇就懂怎麼投放! 17. Doris Lin,2016,網路直播教學,讓品牌跟上行銷潮流的3個策略。 18. Doris Lin,2014,在商品邁向商品化前,7 件你不可不知道的事! 19. Doris Lin,2016,網路直播教學,讓品牌跟上行銷潮流的3個策略。 20. Ethel Lee,2013,擬定社群行銷策略,你要掌握這5大問題。 21. Ethel Lee,2016,個人化(Personalization)行銷怎麼做?掌握這9個電商技巧! 22. Ethel Lee,2015,Retargeting是什麼?教你如何精準對潛在客戶再行銷。 23. Ethel Lee,2015,電商要勝出,你的行銷預算應該投在哪裡? 24. Ethel Lee,2010,Medium是什麼?新興優質部落格平台是內容行銷的聚寶地。 25. Ethel Lee,2016,Facebook Pixel與FB廣告設定教學全攻略。 26. Ethel Lee,2014,Facebook Pixel教學,什麼是Facebook像素?如何用它再行銷(Retargeting)。 27. Simon Pai,2013,長尾關鍵字如何找?用「Quora」幫你找到對的Long Tail Keywords。 28. Simon Pai,2013,行銷自動化(Marketing Automation) 數位時代必學的高效率行銷術。 28. Simon Pai,2015,轉換率優化完全教學,六步驟讓客戶買單。 29. Simon Pai,2014,FB廣告行銷的5大關鍵,如何提升轉換率和投資報酬率。 30. Doris Lin,2015,如何在數位世代,建立電子商務消費者的品牌忠誠度。 31. Doris Lin,2015,企業內容行銷實戰:5方法教你腦力激盪找靈感 32. Adler, P. and Adler, P.A.“Role Conflict and Identity Salience: College Athletics and the Academic Role,"Social Science Journal (24), 1987, pp.443-455. 33. Algesheimer, R., Dholakia, U.M. and Herrmann, A.“The Social Influence of Brand Community: Evidence from European Car Clubs,"Journal of Marketing (69:3), 2005,pp.19-34. 34. 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Prahalad, C.K. and Ramaswamy, V.“Co-opting Customer Competence,"Harvard Business Review (78:1), 2000, pp.79-87. 91. Reynolds, T.J. and Gutman, J.“Advertising is Image Management,"Journal of Advertising Research (24:1), 1984, pp.27-37. 92. Rheingold, H. The Virtual Community: Homesteading on the Electronic Frontier, Addison Wesley, Massachusetts, 1993. 93. Rogers, E.M. Diffusion of Innovation (3rd ed.), The Free Press, New York, 1995. 94. Rohlfs, J.“A Theory of Interdependent Demand for a Communications Service,"Bell Journal of Economics (5:1), 1974, pp.16-37. 95. Rokeach, M. The Nature of Human Values, The Free Press, New York, 1973. 96. Romm, C., Pliskin, N. and Clarke, R.“Virtual Community and Society: Toward an 200 資訊管理學報 第十七卷 第二期Integrative Three Phase Model,"International of Information Management (17:4), 1997,pp.261-270. 97. Ruebeck, C., Stafford, S., Tynan, N., Alpert,W., Ball, G. and Butkevich, B.“Network Externalities and Standardization: A Classroom Demonstration,"Southern Economic Journal (69:4), 2003, pp.1000-1008. 98. Selnes, F.“An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction, Loyalty,"European Journal of Marketing (27:9), 1993, pp.19-35. 99. Shapiro, C. and Varian, H.R. Information Rules: A Strategic Guide to the Network Economy, Harvard Business School Press, Massachusetts, 1998. 100. Sheth, J.N., Nweman, B.I. and Gross, B.L.“Why We Buy What We Buy: A Theory of Consumption Values,"Journal of Business Research (22:2), 1991, pp.159-170. 101. Sirdeshmukh, D., Singh, J. and Sabol, B.“Consumer Trust, Value, and Loyalty in Relational Exchanges,"Journal of Marketing (66:1), 2002, pp.15-37. 102. Smith, E.R.“Seven Steps to Building E-Loyalty,"Medical Marketing and Media (36:3),2001, pp.94-102. 103. Stavins, R.N.“The Costs of Carbon Sequestration: A Revealed-Preference Approach,"American Economic Review (89:4), 1999, pp.994-1009. 104. Tajfel, H., Billig, M.G., Bundy, R.P. and Flament, C.“Social Categorization and Intergroup Behaviour,"European Journal of Social Psychology (1:2), 1971, pp.149-178. 105. Tajfel, H. Human Groups and Social Categories: Studies in the Social Psychology, Cambridge University Press, New York, 1981. 106. Wellman, B.“Community: From Neighborhood to Network,"Communications of ACM (48:10), 2005, pp.53-55. 107. Zeithaml, V.A.“Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence,"Journal of Marketing (52:3), 1988, pp.2-22.; U0002-1607201715394500; http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/114121; http://tkuir.lib.tku.edu.tw:8080/dspace/bitstream/987654321/114121/1/index.html

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    Dissertation/ Thesis