المؤلفون: Navarro Muñoz, Pilar

المساهمون: University/Department: Universitat Ramon Llull. Facultat de Comunicació i Relacions Internacionals Blanquerna

Thesis Advisors: Cuenca Fontbona, Juan, Polo López, Marcos

المصدر: TDX (Tesis Doctorals en Xarxa)

مصطلحات موضوعية: neuromarketing, neuroeconomia, contras del neuromarketing, investigación documental, marketing, investigación de mercados, investigación de mercados avanzada, neurociencia, pros del neuromarketing, pyme española, Ciències socials, periodisme i documentació

وصف الملف: application/pdf

URL الوصول: http://hdl.handle.net/10803/690079

المؤلفون: Alsharif, Ahmed H.¹ (AUTHOR) ahmedalsharif07@gmail.com, Mohd Isa, Salmi¹ (AUTHOR)

المصدر: Future Business Journal. 7/9/2024, Vol. 10 Issue 1, p1-26. 26p.

مصطلحات موضوعية: *NEUROMARKETING, *ADVERTISING endorsements, *CONSUMER behavior, *CONSUMERS, *CONSUMER psychology, FUNCTIONAL magnetic resonance imaging

الشركة/الكيان: CALIFORNIA Institute of Technology

المؤلفون: Nirkhi, Smita¹ (AUTHOR), Patil, Vaishali¹ (AUTHOR), Bhat, Ravindra² (AUTHOR), Patil, Shashikant³ (AUTHOR) sspatil999@gmail.com

المصدر: AIP Conference Proceedings. 2025, Vol. 3233 Issue 1, p1-11. 11p.

مصطلحات موضوعية: *CONSUMER attitudes, *NEUROMARKETING, *CONSUMER preferences, *PERCEPTION (Philosophy), *IMPLICIT attitudes

المؤلفون: Österle, Benjamin¹ (AUTHOR), Herrando, Carolina² (AUTHOR) cherrando@unizar.es, Köpsel, Anne³ (AUTHOR), Kuhn, Marc³ (AUTHOR)

المصدر: Journal of Business-to-Business Marketing. 2024, Vol. 31 Issue 4, p421-445. 25p.

مصطلحات موضوعية: *NEUROMARKETING, *MARKETING research, *INDUSTRIAL marketing, PSYCHOLOGICAL research, INTERDISCIPLINARY research, NEUROSCIENCES

المؤلفون: Karabağ, Şevval¹ sevvalkarabacak@gmail.com, Yerden, Nevin Karabıyık² nkarabiyik@marmara.edu.tr

المصدر: International Journal of Economics, Politics, Humanities & Social Sciences / Uluslararası Ekonomi Siyaset İnsan ve Toplum Bilimleri Dergisi. Autumn2024, Vol. 7 Issue 4, p364-372. 9p.

مصطلحات موضوعية: *NEUROMARKETING, *CONSUMER behavior, NEUROSCIENCES, CITATION analysis

Reviews & Products: WEB of Science (Web resource)

المؤلفون: Yao, Xiaoqiang¹ (AUTHOR), Wang, Yiwen¹ (AUTHOR) wangeven@126.com

المصدر: Journal of Consumer Behaviour. Jul2024, Vol. 23 Issue 4, p2142-2159. 18p.

مصطلحات موضوعية: *CONSUMER behavior, *NEUROMARKETING, *CONSUMER preferences, *FORECASTING, RESEARCH personnel, MACHINE learning

المؤلفون: Hanuláková, Eva¹ eva.hanulakova@euba.sk, Mravec, Martin¹ martin.mravec@euba.sk

المصدر: Studia Commercialia Bratislavensia. 2024 Special Issue, p92-102. 11p.

مصطلحات موضوعية: *NEUROMARKETING, *MARKETING, NEUROSCIENCES, DEFINITIONS, POSSIBILITY

المؤلفون: Paramitha, Jessica¹ jessica.paramitha@whut.edu.cn

المصدر: Journal of Comprehensive Science (JCS). Sep2024, Vol. 3 Issue 9, p4267-4277. 11p.

مصطلحات موضوعية: *CONSUMER behavior, *NEUROMARKETING, *PSYCHOLOGICAL factors, *MARKETING, *VISUAL perception

المؤلفون: Singh, Nripendra¹ (AUTHOR), Singh, Surabhi² (AUTHOR) surabhi777@gmail.com, Nagaraj, Samala³ (AUTHOR)

المصدر: Journal of Consumer Behaviour. May2024, Vol. 23 Issue 3, p1597-1601. 5p.

مصطلحات موضوعية: *CONSUMER behavior, *NEUROMARKETING, *MARKETING

المؤلفون: Mashrur, Fazla Rabbi^1,2 (AUTHOR), Rahman, Khandoker Mahmudur³ (AUTHOR), Miya, Mohammad Tohidul Islam³ (AUTHOR), Vaidyanathan, Ravi⁴ (AUTHOR), Anwar, Syed Ferhat⁵ (AUTHOR), Sarker, Farhana⁶ (AUTHOR), Mamun, Khondaker A.^1,7 (AUTHOR) mamun@cse.uiu.ac.bd

المصدر: Journal of Consumer Behaviour. May2024, Vol. 23 Issue 3, p1146-1157. 12p.

مصطلحات موضوعية: *NEUROMARKETING, *CONSUMER preferences, *MARKETING, EYE tracking, WRAPPERS, FEATURE extraction, ELECTROENCEPHALOGRAPHY

المؤلفون: Bajaj, Radheyshyam¹ (AUTHOR) radhey@sibinfotech.com, Ali Syed, Asif¹ (AUTHOR), Singh, Surabhi² (AUTHOR)

المصدر: Journal of Consumer Behaviour. Mar2024, Vol. 23 Issue 2, p939-958. 20p.

مصطلحات موضوعية: *NEUROMARKETING, *CONSUMER behavior, *ADVERTISING, EYE tracking, SCIENTIFIC observation, BRAIN research

المؤلفون: Johnson, Matt¹ (AUTHOR) matt.johnson@hult.edu, Barlow, Rob² (AUTHOR) robert.barlow@faculty.hult.edu

المصدر: Qualitative Market Research: An International Journal. 2024, Vol. 27 Issue 3, p471-494. 24p.

مصطلحات موضوعية: *NEUROMARKETING, *MARKETING, *RELATIONSHIP marketing, *MARKETING executives, PHENOMENOLOGY, NEUROSCIENCES, TEST design

المؤلفون: KOLAR, TOMAŽ¹ tomaz.kolar@ef.uni-lj.si, BATAGELJ, ZENEL² zenel.batagelj@valicon.net, OMERAGIĆ, ISMIR² ismir.omeragic@valicon.net, HUSIĆ-MEHMEDOVIĆ, MELIKA³ melika.husic@efsa.unsa.ba

المصدر: Journal of Advertising Research. Dec2021, Vol. 61 Issue 4, p365-381. 17p.

مصطلحات موضوعية: *NEUROMARKETING, *EMPIRICAL research, *ADVERTISING, ELECTROENCEPHALOGRAPHY, NEUROSCIENCES

المؤلفون: Zaušková, Anna¹ anna.zauskova@ucm.sk, Ščepková, Simona¹ scepkova1@ucm.sk

المصدر: Proceedings of the European Conference on Innovation & Entrepreneurship. 2023, Vol. 18 Issue 2, p922-930. 9p.

مصطلحات موضوعية: *CONSUMER behavior, *NEUROMARKETING, *MARKETING, *BUSINESS communication, GREEN products, SOCIAL media

المؤلفون: Kusá, Alena¹ alena.kusa@ucm.sk, Beličková, Patrícia¹ belickova2@ucm.sk

المصدر: Proceedings of the European Conference on Innovation & Entrepreneurship. 2023, p493-500. 8p.

مصطلحات موضوعية: *NEUROMARKETING, *CONSUMER behavior, *ADVERTISING campaigns, *ADVERTISING, SUSTAINABILITY, SELF-efficacy

المؤلفون: Ian Mei Zeng¹ zeng.ian.mei@usj.edu.mo, Marques, João Alexandre Lobo¹ alexandre.lobo@usj.edu.mo

المصدر: Proceedings of the European Conference on Management, Leadership & Governance. 2023, p436-444. 9p.

مصطلحات موضوعية: *NEUROMARKETING, *CONSUMER behavior, *CONSUMER purchasing services, *ORGANIZATIONAL change, *ORGANIZATIONAL performance, *DIGITAL transformation, *DECISION making

المؤلفون: Srivastava, Gautam¹ (AUTHOR) gautamshrivastav@gmail.com, Bag, Surajit² (AUTHOR) surajit.bag@gmail.com

المصدر: Benchmarking: An International Journal. 2024, Vol. 31 Issue 2, p410-438. 29p.

مصطلحات موضوعية: *NEUROMARKETING, *MARKETING, *MARKETING strategy, *ARTIFICIAL intelligence, FACIAL expression

المؤلفون: Goncalves, Marcus¹ marcusg@bu.edu, Yiwei Hu¹, Aliagas, Irene², Manuel Cerdá, Luis²

المصدر: Cogent Business & Management. 2024, Vol. 11 Issue 1, p1-48. 48p.

مصطلحات موضوعية: *CONSUMER ethics, *NEUROMARKETING, *CONSUMER behavior, *TECHNOLOGICAL innovations, *CONSUMER preferences, BIBLIOMETRICS

مصطلحات جغرافية: SPAIN

المؤلفون: Yüksel, Doğuş¹ dogus.yuksel@ostimteknik.edu.tr

المصدر: Journal of Theoretical & Applied Electronic Commerce Research. Dec2023, Vol. 18 Issue 4, p2092-2106. 15p.

مصطلحات موضوعية: *NEUROMARKETING, EYE tracking, DAYLIGHT, PHOTOMETRY, RESEARCH questions, ANGULAR distance

المؤلفون: Singh, Prakash¹ p.kishore@seu.edu.sa, Alhassan, Ibrahim¹, Khoshaim, Lama¹ l.khoshaim@seu.edu.sa

المصدر: Journal of Theoretical & Applied Electronic Commerce Research. Dec2023, Vol. 18 Issue 4, p2007-2032. 26p.

مصطلحات موضوعية: *NEUROMARKETING, *CONSUMER behavior, *BUSINESS development, SUSTAINABILITY, SCIENCE databases