المؤلفون: Abate, Yabibal A., Ukpabi, Dandison C., Karjaluoto, Heikki

مصطلحات موضوعية: digital marketing, perceived usefulness, perceived ease of use, intention to adopt, tourism industry, emerging economies, digitaalinen markkinointi, markkinointi, matkailuala, markkinointiviestintä

وصف الملف: application/pdf; fulltext

Relation: Current Issues in Tourism; Early online; Abate, Y. A., Ukpabi, D. C., & Karjaluoto, H. (2024). Investigating digital marketing readiness among tourism firms : an emerging economy perspective. Current Issues in Tourism , Early online . https://doi.org/10.1080/13683500.2024.2358047; CONVID_216044704

الاتاحة: http://urn.fi/URN:NBN:fi:jyu-202406044252

المؤلفون: Jaskari, Minna-Maarit, Jauffret, Marie-Nathalie, Kauppinen-Räisänen, Hannele

المساهمون: Ojala, Arto, Baber, William W., fi=Vaasan yliopisto|en=University of Vaasa, orcid:0000-0002-5412-7176, fi=Markkinoinnin ja viestinnän yksikkö|en=School of Marketing and Communication

مصطلحات موضوعية: Suborbital space tourism, Tourism experience, Doozy tourism, Luxury tourism, Space travel experience, Prolonged waiting time, Qualitative research, fi=Markkinointi|en=Marketing

وصف الملف: fi=kokoteksti|en=fulltext; 263-290; true

Relation: Space Business : Emerging Theory and Practice; https://doi.org/10.1007/978-981-97-3430-6_11; https://osuva.uwasa.fi/handle/10024/18015; URN:NBN:fi-fe2024090368394

الاتاحة: https://osuva.uwasa.fi/handle/10024/18015

المؤلفون: Niittymaa, Jukka, Luoma-aho, Vilma

المساهمون: Niittymaa, Jukka, Luoma-aho, Vilma

مصطلحات موضوعية: generatiivinen tekoäly, digitaaliset media-areenat, GenAI, ChatGPT, Copilot, GPT-4, syötesuunnittelu, promptaus, generatiivisen tekoälyn läpinäkyvyyskuutio, interaktiivinen arvontuotanto, tekoäly, viestintä, markkinointiviestintä, alustatalous, tieto- ja viestintätekniikka, asiakaspalvelu, arvonluonti, markkinointi, yhteisöviestintä

وصف الملف: application/pdf; 11-37; fulltext

Relation: Tekoälykäs viestintä; ProComma Academic; CONVID_233492686

الاتاحة: http://urn.fi/URN:NBN:fi:jyu-202409105871

المؤلفون: Do, Jessie, Salimi, Mitra, Baumeister, Stefan, Sarja, Milla, Uusitalo, Outi, Wilska, Terhi-Anna, Suikkanen, Johanna

المساهمون: Elo, Merja, Hytönen, Jonne, Karkulehto, Sanna, Kortetmäki, Teea, Kotiaho, Janne S., Puurtinen, Mikael, Salo, Miikka

مصطلحات موضوعية: planetaarinen hyvinvointi, planetary well-being, markkinointi, vihreä siirtymä, kulutusyhteiskunta, kestävä kulutus, kuluttajakäyttäytyminen

وصف الملف: application/pdf; 128-140; fulltext

Relation: Interdisciplinary Perspectives on Planetary Well-Being; Kaupallisten ja teknillisten tieteiden tukisäätiö sr; KAUTE foundation; CONVID_183795320

الاتاحة: http://urn.fi/URN:NBN:fi:jyu-202307064400

المؤلفون: Asko Mäkelä

المصدر: Ennen ja Nyt: Historian Tietosanomat, Vol 24, Iss 2 (2024)

مصطلحات موضوعية: Alvar Aalto, Aino Aalto, Aino Marsio-Aalto, mainonta, markkinointi, propaganda, History (General) and history of Europe, History (General), D1-2009

وصف الملف: electronic resource

Relation: https://journal.fi/ennenjanyt/article/view/130316; https://doaj.org/toc/1458-1396

URL الوصول: https://doaj.org/article/95c92826134445b494a8b284213d12e5

المؤلفون: Karhu, Natalia, Rantala, Jussi, Farooq, Ahmed, Sand, Antti, Pennanen, Kyösti, Lappi, Jenni, Nayak, Mohit, Sozer, Nesli, Raisamo, Roope

المساهمون: fi=Vaasan yliopisto|en=University of Vaasa, orcid:0000-0001-9742-8940, fi=Markkinoinnin ja viestinnän yksikkö|en=School of Marketing and Communication, fi=Ei tutkimusalustaa|en=No platform

مصطلحات موضوعية: Multisensory augmentation, Eating experiences, Olfaction, Haptics, Mixed reality, augmented reality, fi=Markkinointi|en=Marketing

وصف الملف: fi=kokoteksti|en=fulltext; true

Relation: Journal on Multimodal User Interfaces; https://doi.org/10.1007/s12193-024-00447-8; Tampere University; Tampere University Hospital; Research Council of Finland; 326415; 316805; https://osuva.uwasa.fi/handle/10024/18491

الاتاحة: https://osuva.uwasa.fi/handle/10024/18491

المؤلفون: Platje, Johannes, Kurek, Katarzyna A., Berg, Petra, van Ophem, Johan, Styś, Aniela, Jankiewicz, Sławomir

المساهمون: fi=Vaasan yliopisto|en=University of Vaasa, orcid:0000-0002-7899-3458, fi=Markkinoinnin ja viestinnän yksikkö|en=School of Marketing and Communication, fi=Ei tutkimusalustaa|en=No platform

المصدر: WOS:001182723800001 ; Scopus:85187464714

مصطلحات موضوعية: decision-making under risk and uncertainty, information and knowledge, cognitive factors in decision-making, energy markets, Dominant Social Paradigm, fi=Markkinointi|en=Marketing

وصف الملف: fi=kokoteksti|en=fulltext; true

Relation: Energies; 17; https://doi.org/10.3390/en17051004; https://osuva.uwasa.fi/handle/10024/18403

الاتاحة: https://osuva.uwasa.fi/handle/10024/18403

المؤلفون: Forsman, Laura J., Luomala, Harri

المساهمون: fi=Vaasan yliopisto|en=University of Vaasa, orcid:0000-0002-9178-4482, orcid:0000-0002-9708-994X, fi=Markkinoinnin ja viestinnän yksikkö|en=School of Marketing and Communication, fi=Ei tutkimusalustaa|en=No platform

المصدر: Scopus:85202041701

مصطلحات موضوعية: Value theory, Customer perceived value, Critical realism, Emergence, Open system, Meaning-making, Sensory perception, Goals, Sensory value affordance, fi=Markkinointi|en=Marketing

وصف الملف: fi=kokoteksti|en=fulltext; true

Relation: AMS Review; https://doi.org/10.1007/s13162-024-00284-8; University of Vaasa; https://osuva.uwasa.fi/handle/10024/18404

الاتاحة: https://osuva.uwasa.fi/handle/10024/18404

المؤلفون: Malila, Roosa-Maaria, Pennanen, Kyösti, Luomala, Harri T.

المساهمون: fi=Vaasan yliopisto|en=University of Vaasa, orcid:0000-0002-6433-4830, orcid:0000-0001-9742-8940, orcid:0000-0002-9708-994X, fi=Markkinoinnin ja viestinnän yksikkö|en=School of Marketing and Communication

المصدر: Scopus:85209941098

مصطلحات موضوعية: Meat alternatives, Impressions, BIAS map, Group affiliation, Status, fi=Markkinointi|en=Marketing

وصف الملف: fi=kokoteksti|en=fulltext; true

Relation: Food Quality and Preference; 125; https://doi.org/10.1016/j.foodqual.2024.105380; Business Finland; 6901/31/2019; 1180/31/2022; https://osuva.uwasa.fi/handle/10024/18368

الاتاحة: https://osuva.uwasa.fi/handle/10024/18368

المؤلفون: Sundqvist, Henna, Åkerman, Maria, Petänen, Päivi, Lahtinen, Jussi, Mouazan, Erwan

المساهمون: fi=Vaasan yliopisto|en=University of Vaasa, orcid:0000-0002-3096-2433, fi=Markkinoinnin ja viestinnän yksikkö|en=School of Marketing and Communication

المصدر: Scopus:85201783737

مصطلحات موضوعية: Packaging reuse, Takeaway food packaging, Transformative policy mix, Stakeholder perceptions, fi=Markkinointi|en=Marketing

وصف الملف: fi=kokoteksti|en=fulltext; true

Relation: Environmental Innovation and Societal Transitions; 52; https://doi.org/10.1016/j.eist.2024.100896; Strategic Research Council of the Academy of Finland; Business Finland; VTT Technical Research Centre of Finland Ltd; 320215; 346596; 2824/31/2021; 3018/31/2021; https://osuva.uwasa.fi/handle/10024/18017; URN:NBN:fi-fe2024090368402

الاتاحة: https://osuva.uwasa.fi/handle/10024/18017

المؤلفون: Balatsas-Lekkas, Angelos, Luomala, Harri, Pennanen, Kyösti

المساهمون: fi=Vaasan yliopisto|en=University of Vaasa, orcid:0000-0003-1294-6381, orcid:0000-0002-9708-994X, orcid:0000-0001-9742-8940, fi=Markkinoinnin ja viestinnän yksikkö|en=School of Marketing and Communication, fi=Ei tutkimusalustaa|en=No platform

المصدر: Scopus:85208168900

مصطلحات موضوعية: reusable packaging, consumers ’ intentions, perceived value, emotions, Theory of Planned Behavior, fi=Markkinointi|en=Marketing

وصف الملف: fi=kokoteksti|en=fulltext; 210-227; true

Relation: Sustainable Production and Consumption; 52; https://doi.org/10.1016/j.spc.2024.10.011; Business Finland; 3018/31/2021; https://osuva.uwasa.fi/handle/10024/18234

الاتاحة: https://osuva.uwasa.fi/handle/10024/18234

المؤلفون: Laukkoski, Helena

مصطلحات موضوعية: Musiikkimuseo Fame, yritystoiminta, kaupallisuus, toimintamuodot, yleishyödylliset yhteisöt, rahoitus, museot, kehittäminen, liiketoiminta, markkinointi, kulttuuripolitiikka, museoala

وصف الملف: application/pdf; fulltext

Relation: Ilmiö; https://ilmiomedia.fi/artikkelit/voiko-museo-toimia-markkinaehtoisesti/; 13.5.2024; Emil Aaltonen Foundation; Emil Aaltosen Säätiö sr; CONVID_243401376

الاتاحة: http://urn.fi/URN:NBN:fi:jyu-202410156272

المؤلفون: Ejike, Okonkwo, Berg, Petra, Rabetino, Rodrigo

المساهمون: fi=Vaasan yliopisto|en=University of Vaasa, orcid:0000-0002-7899-3458, orcid:0000-0001-8567-2559, fi=Johtamisen yksikkö|en=School of Management, Vebic

مصطلحات موضوعية: agency, agency cyclicality-synchronization, battery industry, City of Vaasa, GigaVaasa, green path development, fi=Aluetiede|en=Regional Studies, fi=Markkinointi|en=Marketing, fi=Strateginen johtaminen|en=Strategic Management

وصف الملف: fi=kokoteksti|en=fulltext; true

Relation: Environmental Policy and Governance; https://doi.org/10.1002/eet.2133; https://osuva.uwasa.fi/handle/10024/18186

الاتاحة: https://osuva.uwasa.fi/handle/10024/18186

المؤلفون: Leipämaa-Leskinen, Hanna, Syrjälä, Henna, Jaskari, Minna-Maarit, Kauppinen-Räisänen, Hannele

المساهمون: fi=Vaasan yliopisto|en=University of Vaasa, orcid:0000-0001-7861-6241, orcid:0000-0002-1076-1108, orcid:0000-0002-5412-7176, fi=Markkinoinnin ja viestinnän yksikkö|en=School of Marketing and Communication

المصدر: WOS:001296953900001 ; Scopus:85201935289

مصطلحات موضوعية: spatiality, temporal, spatio-temporal, scape, saunascape, sauna, space, fi=Markkinointi|en=Marketing

وصف الملف: fi=kokoteksti|en=fulltext; true

Relation: Marketing theory; https://doi.org/10.1177/14705931241279263; https://osuva.uwasa.fi/handle/10024/18086; URN:NBN:fi-fe2024091773497

الاتاحة: https://osuva.uwasa.fi/handle/10024/18086

المؤلفون: Alkkiomäki, Tiia, Syrjälä, Henna, Leipämaa-Leskinen, Hanna, Ellonen, Elina

المساهمون: fi=Vaasan yliopisto|en=University of Vaasa, orcid:0000-0002-1076-1108, orcid:0000-0001-7861-6241, fi=Markkinoinnin ja viestinnän yksikkö|en=School of Marketing and Communication, fi=Ei tutkimusalustaa|en=No platform

مصطلحات موضوعية: Fast fashion, legitimation strategy, institutional theory, critical discourse analysis, social media, fi=Markkinointi|en=Marketing

وصف الملف: fi=kokoteksti|en=fulltext; true

Relation: Consumption Markets & Culture; https://doi.org/10.1080/10253866.2024.2390864; https://osuva.uwasa.fi/handle/10024/18065; URN:NBN:fi-fe2024091070180

الاتاحة: https://osuva.uwasa.fi/handle/10024/18065

المؤلفون: Vesterinen, Essi, Lee, Michael S.W., Luomala, Harri T.

المساهمون: fi=Vaasan yliopisto|en=University of Vaasa, orcid:0000-0002-6304-2334, orcid:0000-0002-9708-994X, fi=Markkinoinnin ja viestinnän yksikkö|en=School of Marketing and Communication

المصدر: WOS:001285893800001 ; Scopus:85200660316

مصطلحات موضوعية: consumption curtailment, sustainable marketing, clothing, phases of consumption, subjective well-being, body image, fi=Markkinointi|en=Marketing

وصف الملف: fi=kokoteksti|en=fulltext; true

Relation: Journal of Macromarketing; https://doi.org/10.1177/02761467241269822; Maj ja Tor Nesslingin Säätiö; 202000426; https://osuva.uwasa.fi/handle/10024/17990; URN:NBN:fi-fe2024082766518

الاتاحة: https://osuva.uwasa.fi/handle/10024/17990

المؤلفون: Tenhunen-Lunkka, Anna, Balatsas-Lekkas, Angelos, Mouazan, Erwan, Palola, Sarianna, Ngo, Tran, Salo, Minna, Hylkilä, Eveliina, Sundqvist, Henna, Luomala, Harri, Pennanen, Kyösti, Sorvari, Katariina, Petänen, Päivi, Lahtinen, Jussi H.

المساهمون: fi=Vaasan yliopisto|en=University of Vaasa, orcid:0000-0003-1294-6381, orcid:0000-0002-3096-2433, orcid:0000-0002-9708-994X, orcid:0000-0001-9742-8940, orcid:0009-0007-9735-2529, fi=Markkinoinnin ja viestinnän yksikkö|en=School of Marketing and Communication, fi=Ei tutkimusalustaa|en=No platform

المصدر: Scopus:85193496626

مصطلحات موضوعية: Reusable packaging, Circular business models, Takeaway food packaging, Conceptual framework, circular economy, sustainable consumption, fi=Markkinointi|en=Marketing

وصف الملف: fi=kokoteksti|en=fulltext; 62-83; true

Relation: Sustainable Production and Consumption; 48; https://doi.org/10.1016/j.spc.2024.05.006; Business Finland; 2824/31/2021; https://osuva.uwasa.fi/handle/10024/17695; URN:NBN:fi-fe2024060343284

الاتاحة: https://osuva.uwasa.fi/handle/10024/17695

المؤلفون: Mall, Raghvendra, Nagpal, Mridul, Salminen, Joni, Almerekhi, Hind, Jung, Soon-gyo, Jansen, Bernard J.

المساهمون: fi=Vaasan yliopisto|en=University of Vaasa, orcid:0000-0003-3230-0561, fi=Markkinoinnin ja viestinnän yksikkö|en=School of Marketing and Communication, fi=Ei tutkimusalustaa|en=No platform

مصطلحات موضوعية: group polarization, social media, toxicity, news, machine learning, media, fi=Markkinointi|en=Marketing

وصف الملف: fi=kokoteksti|en=fulltext; 1-17; true

Relation: Sage Open; 14; https://doi.org/10.1177/21582440241256438; https://osuva.uwasa.fi/handle/10024/17739; URN:NBN:fi-fe2024060545441

الاتاحة: https://osuva.uwasa.fi/handle/10024/17739

المؤلفون: Salminen, Joni, Santos, João M., Jung, Soon-gyo, Jansen, Bernard J.

المساهمون: fi=Vaasan yliopisto|en=University of Vaasa, orcid:0000-0003-3230-0561, fi=Markkinoinnin ja viestinnän yksikkö|en=School of Marketing and Communication, fi=Ei tutkimusalustaa|en=No platform

مصطلحات موضوعية: AI personas, Persona design, Images, Large language models, Persona perceptions, fi=Markkinointi|en=Marketing

وصف الملف: fi=kokoteksti|en=fulltext; true

Relation: Computers in Human Behavior: Artificial Humans; https://doi.org/10.1016/j.chbah.2024.100052; Liikesivistysrahasto; Jenny ja Antti Wihurin säätiö; https://osuva.uwasa.fi/handle/10024/17433; URN:NBN:fi-fe2024051631352

الاتاحة: https://osuva.uwasa.fi/handle/10024/17433

المؤلفون: Salminen, Joni, Liu, Chang, Pian, Wenjing, Chi, Jianxing, Häyhänen, Essi, Jansen, Bernard J.

المساهمون: Mueller, Florian Floyd, Kyburz, Penny, Williamson, Julie R., Sas, Corina, Wilson, Max L., Toups Dugas, Phoebe, Shklovski, Irina, fi=Vaasan yliopisto|en=University of Vaasa, orcid:0000-0003-3230-0561, fi=Markkinoinnin ja viestinnän yksikkö|en=School of Marketing and Communication, fi=Ei tutkimusalustaa|en=No platform

مصطلحات موضوعية: AI, LLMs, HCI, user personas, evaluation, Human computer interaction, artificial intelligence, fi=Markkinointi|en=Marketing

وصف الملف: fi=kokoteksti|en=fulltext; true

Relation: Proceedings of the CHI Conference on Human Factors in Computing Systems; ACM SIGCHI annual conference on human factors in computing systems; https://doi.org/10.1145/3613904.3642036; 979-8-4007-0330-0; https://osuva.uwasa.fi/handle/10024/17423; URN:NBN:fi-fe2024051531046

الاتاحة: https://osuva.uwasa.fi/handle/10024/17423