المؤلفون: Scammon, Debra L.¹, Zinkhan, George M.²

المصدر: Journal of Marketing. Jan92, Vol. 56 Issue 1, p122-125. 4p.

مصطلحات موضوعية: NONFICTION

Reviews & Products: POSITIONING: The Battle for Your Mind (Book), MARKETING Warfare (Book), BOTTOM-Up Marketing (Book)

People: RIES, Al, TROUT, Jack, 1935-2017

المؤلفون: Lusch, Robert F.¹, Garsombke, Thomas W.²

المصدر: Journal of Marketing. Jan87, Vol. 51 Issue 1, p135-137. 3p.

مصطلحات موضوعية: NONFICTION

Reviews & Products: MARKETING Warfare (Book), GUERRILLA Marketing (Book)

People: RIES, Al, TROUT, Jack, 1935-2017, LEVINSON, Jay Conrad

المؤلفون: Wensley, Robin¹

المصدر: Journal of Marketing. Jul89, Vol. 53 Issue 3, p128-130. 3p.

مصطلحات موضوعية: NONFICTION

Reviews & Products: BASIC Principles of Marketing Warfare, The (Book), WINNING the Marketing War (Book)

People: DURO, Robert, SANDSTROM, Bjorn, MICHAELSON, Gerald A.

المؤلفون: Filiz Bozkurt, Ahu Ergen

المصدر: International Journal of Research In Business and Social Science, Vol 3, Iss 3, Pp 37-47 (2016)

مصطلحات موضوعية: military strategies, marketing strategies, marketing warfare, Social Sciences

Relation: http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/108; https://doaj.org/toc/2147-4478; https://doaj.org/article/5634103aa12e48b4bfa9e776a5791e92

الاتاحة: https://doaj.org/article/5634103aa12e48b4bfa9e776a5791e92

المؤلفون: Goria, Stéphane

المساهمون: SITE (SITE), Laboratoire Lorrain de Recherche en Informatique et ses Applications (LORIA), Institut National de Recherche en Informatique et en Automatique (Inria)-Université Henri Poincaré - Nancy 1 (UHP)-Université Nancy 2-Institut National Polytechnique de Lorraine (INPL)-Centre National de la Recherche Scientifique (CNRS)-Institut National de Recherche en Informatique et en Automatique (Inria)-Université Henri Poincaré - Nancy 1 (UHP)-Université Nancy 2-Institut National Polytechnique de Lorraine (INPL)-Centre National de la Recherche Scientifique (CNRS), Institute for Competitive Intelligence

المصدر: International Competitive Intelligence Conference 2011 ; https://hal.science/hal-00584200 ; International Competitive Intelligence Conference 2011, Apr 2011, Bad Nauheim, Germany. pp.1-16

مصطلحات موضوعية: strategic intelligence, competitive intelligence, economic intelligence, market intelligence, business intelligence, information visualization, wargaming, marketing warfare, watch, serious game, serious gaming, creative competitive intelligence, gamification, creative intelligence, Data visualisation, tabletop game, board game, boardgame, disengamement, game ong map, Kriegspiel, intelligence économique, veille stratégique, veille concurrentielle, veille marché, veille créative, veille des innovations, veille des créations, visualisation d'information, innovation

جغرافية الموضوع: Germany

Time: Bad Nauheim, Germany

Relation: hal-00584200; https://hal.science/hal-00584200; https://hal.science/hal-00584200/document; https://hal.science/hal-00584200/file/Goria_ICI_2011.pdf

الاتاحة: https://hal.science/hal-00584200
https://hal.science/hal-00584200/document
https://hal.science/hal-00584200/file/Goria_ICI_2011.pdf

المؤلفون: Chikosha, Felix, Chiunye, Tonderai Maximilian

المصدر: Greener Journal of Business and Management Studies, 5(1), 31-36, (2015-03-26)

مصطلحات موضوعية: Marketing Warfare, Competitive profile, Hospitality Industry

Relation: https://zenodo.org/communities/gspublications; https://doi.org/10.15580/GJBMS.2015.1.0307141345; oai:zenodo.org:3474507

الاتاحة: https://doi.org/10.15580/GJBMS.2015.1.0307141345

المؤلفون: Bekoglu, Filiz Bozkurt, Ergen, Ahu

المصدر: International Journal of Research in Business and Social Science (2147- 4478); Vol. 3 No. 3 (2014): July; 37-47 ; 2147-4478 ; 10.20525/ijrbs.v3i3

مصطلحات موضوعية: Military Strategies, Marketing Strategies, Marketing Warfare

وصف الملف: application/pdf

Relation: https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/164/167; https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/164

الاتاحة: https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/164

المؤلفون: Filiz Bozkurt, Ahu Ergen

المصدر: International Journal of Research In Business and Social Science, Vol 3, Iss 3, Pp 37-47 (2014)

مصطلحات موضوعية: military strategies, marketing strategies, marketing warfare, Social Sciences

Relation: http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/334; https://doaj.org/toc/2147-4478; https://doaj.org/article/88f49c0c12f64f26913ac12b5c39190c

الاتاحة: https://doaj.org/article/88f49c0c12f64f26913ac12b5c39190c

المؤلفون: Goria, Stéphane

المساهمون: Centre de Recherche sur les Médiations (Crem), Université de Lorraine (UL)

المصدر: ISSN: 2001-015X ; Journal of Intelligence Studies in Business ; https://shs.hal.science/halshs-00772617 ; Journal of Intelligence Studies in Business, 2013, 2 (3), pp.12-28.

مصطلحات موضوعية: wargame, board game, serious game, information visualization, marketing warfare, boardgame, tabletop game, serious gaming, serious play, gamification, disengamement, game on map, business game, business wargame, Kriegspiel, veille stratégique, veille concurrentielle, intelligence économique, jeu de plateau, jeu de stratégie, marketing de combat, marketing guerrier, business intelligence, competitive intelligence, creative competitive intelligence, innovation, veille créative, jeu sérieux, ludification, jeu d'entreprise

Relation: halshs-00772617; https://shs.hal.science/halshs-00772617; https://shs.hal.science/halshs-00772617/document; https://shs.hal.science/halshs-00772617/file/Goria_JISB_2012_How%20to%20adapt%20a%20tactical%20wargame_personal_V.pdf

الاتاحة: https://shs.hal.science/halshs-00772617
https://shs.hal.science/halshs-00772617/document
https://shs.hal.science/halshs-00772617/file/Goria_JISB_2012_How%20to%20adapt%20a%20tactical%20wargame_personal_V.pdf

المؤلفون: Goria, Stéphan

المصدر: Journal of Intelligence Studies in Business; Vol. 2 No. 3 (2012): JISIB ; 2001-015X ; 2001-0168 ; 10.37380/jisib.v2i3

مصطلحات موضوعية: War-games, marketing warfare, board war-games, Competitive Intelligence, game consoles

وصف الملف: application/pdf

Relation: https://ojs.hh.se/index.php/JISIB/article/view/45/pdf; https://ojs.hh.se/index.php/JISIB/article/view/45

الاتاحة: https://ojs.hh.se/index.php/JISIB/article/view/45
https://doi.org/10.37380/jisib.v2i3.45

المؤلفون: Goria, Stéphane

المساهمون: Centre de Recherche sur les Médiations (Crem), Université de Lorraine (UL)

المصدر: ISSN: 2101-647X.

مصطلحات موضوعية: marketing warfare, information visualization, mapping, creative watch, creative competitive intelligence, market intelligence, competitive intelligence, competitive monitoring, war game, prospective, product innovation, board game, boargame, serious game, gamification, wargaming, Data visualization, innovation produit, veille marché, veille concurrentielle, veille créative, cartographie, jeu de plateau, visualisation d'information, marketing de combat, marketing guerrier, wargame, jeu serieux, ludification, veille

Relation: halshs-00633569; https://shs.hal.science/halshs-00633569; https://shs.hal.science/halshs-00633569/document; https://shs.hal.science/halshs-00633569/file/Elements_de_veille_creative_Goria_S_R2IE_2011.pdf

الاتاحة: https://shs.hal.science/halshs-00633569
https://shs.hal.science/halshs-00633569/document
https://shs.hal.science/halshs-00633569/file/Elements_de_veille_creative_Goria_S_R2IE_2011.pdf
https://doi.org/10.3166/r2ie.3.57-72

المؤلفون: Goria, Stéphane

المصدر: Revue internationale d'intelligence économique. 2011, 3(1), p. 57-72.

الاتاحة: https://www.cairn-int.info/article-E_RIIE_031_0057--information-monitoring-for-product.htm

المؤلفون: Stéphane Goria

المساهمون: Centre de Recherche sur les Médiations (Crem), Université de Lorraine (UL)

المصدر: Revue Internationale d'Intelligence Économique
Revue Internationale d'Intelligence Économique, Lavoisier, 2011, 3 (1), pp.57-72. ⟨10.3166/r2ie.3.57-72⟩

مصطلحات موضوعية: competitive monitoring, [SHS.INFO]Humanities and Social Sciences/Library and information sciences, innovation produit, visualisation d'information, creative watch, mapping, marketing warfare, veille marché, marketing guerrier, veille concurrentielle, wargame, ACL, war game, product innovation,prospective,war game,competitive monitoring,competitive intelligence,market intelligence,creative competitive intelligence,creative watch,mapping,information visualization,marketing warfare,marketing guerrier,marketing de combat,visualisation d'information,jeu de plateau,cartographie,veille créative,veille concurrentielle,veille marché,innovation produit,wargame, General Medicine, market intelligence, prospective, marketing de combat, veille créative, jeu de plateau, creative competitive intelligence, product innovation, cartographie, [SHS.GESTION]Humanities and Social Sciences/Business administration, competitive intelligence, information visualization

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a4ee7ddf6222d295cc6dc1d50499473e
https://halshs.archives-ouvertes.fr/halshs-00633569/document

المؤلفون: Goria, Stéphane

المساهمون: Centre de Recherche sur les Médiations (Crem), Université de Lorraine (UL)

المصدر: Hyper Article en Ligne - Sciences de l'Homme et de la Société ; ISSN: 2001-015X ; Journal of Intelligence Studies in Business ; Journal of Intelligence Studies in Business, Halmstad University, 2013, 2 (3), pp.12-28

مصطلحات موضوعية: information visualization, serious game, board game, wargame, marketing warfare, intelligence économique, jeu de plateau, jeu de stratégie, marketing de combat, marketing guerrier, business intelligence, competitive intelligence, creative competitive intelligence, innovation, veille créative, veille concurrentielle, veille stratégique, phil, hist

Relation: halshs-00772617; 10670/1.g91bnn; https://halshs.archives-ouvertes.fr/halshs-00772617/file/Goria_JISB_2012_How%20to%20adapt%20a%20tactical%20wargame_personal_V.pdf; https://halshs.archives-ouvertes.fr/halshs-00772617

الاتاحة: https://halshs.archives-ouvertes.fr/halshs-00772617/file/Goria_JISB_2012_How%20to%20adapt%20a%20tactical%20wargame_personal_V.pdf
https://halshs.archives-ouvertes.fr/halshs-00772617

المؤلفون: Коновалова, Е. Г., Konovalova, E. G.

مصطلحات موضوعية: лояльные клиенты, успех организации, маркетинговые войны, клиентская база, программы лояльности, СRМ-технологии, loyal customers, marketing warfare, loyalty programs, success of the organization, client base, СRМ technology

وصف الملف: application/pdf

Relation: Коновалова, Е. Г. Лояльный клиент - залог успеха организации / Е. Г. Коновалова // Экономика глазами молодых : материалы V Международного экономического форума молодых ученых, (Минск, 1-3 июня 2012 года) / [редкол.: Г.А. Короленок и др.]; М-во образования Респ. Беларусь, УО "Белорус. гос. экон. ун-т", Совет молодых ученых БГЭУ. - Минск : БГАТУ, 2012. – С. 161-163.; http://edoc.bseu.by:8080/handle/edoc/60520

الاتاحة: http://edoc.bseu.by:8080/handle/edoc/60520

المؤلفون: Goria, Stéphane

المصدر: Revue internationale d'intelligence économique ; Revue internationale d'intelligence économique, Vol 3, 1, 2011-10-13, pp.57-72

مصطلحات موضوعية: innovation produit, veille marché, veille concurrentielle, veille créative, cartographie, visualisation d'information, marketing de combat, wargame, product innovation, competitive intelligence, competitive monitoring, market intelligence, creative competitive intelligence, mapping, information visualization, marketing warfare, manag, phil

Relation: 10670/1.70xboy; http://www.cairn.info/article.php?ID_ARTICLE=RIIE_031_0057

الاتاحة: http://www.cairn.info/article.php?ID_ARTICLE=RIIE_031_0057

المؤلفون: Pape, Robert J.

المصدر: Management Review. Apr87, Vol. 76 Issue 4, p63. 2p.

مصطلحات موضوعية: *MARKETING, COMPETITION, NONFICTION

Reviews & Products: MARKETING Warfare (Book)

المؤلفون: Heckman, Lucy, Fletcher, Janet

المصدر: Library Journal. 10/15/1985, Vol. 110 Issue 17, p84. 1/9p.

مصطلحات موضوعية: *MARKETING

Reviews & Products: MARKETING Warfare (Book)

People: RIES, Al, TROUT, Jack, 1935-2017

المؤلفون: Baghdadi, Senda, Zghal, Mustapha

المصدر: La Revue des Sciences de Gestion ; La Revue des Sciences de Gestion, n229, 1, 2008-02-01, pp.11-19

مصطلحات موضوعية: stratégie militaire, marketing guerrier, stratégie concurrentielle, military strategy, marketing warfare, competitive strategy, art, hist

Relation: 10670/1.t5haaw; http://www.cairn.info/article.php?ID_ARTICLE=RSG_229_0011

الاتاحة: http://www.cairn.info/article.php?ID_ARTICLE=RSG_229_0011

المؤلفون: Daniel Laufer

المصدر: Wiley International Encyclopedia of Marketing

مصطلحات موضوعية: Return on marketing investment, Marketing management, Digital marketing, business.industry, Business marketing, Marketing effectiveness, Public relations, Marketing, Marketing research, business, Marketing strategy, Marketing warfare strategies

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::320912a4bcf059113204b9adbba6491f
https://doi.org/10.1002/9781444316568.wiem01061