يعرض 1 - 20 نتائج من 20,059 نتيجة بحث عن '"logo"', وقت الاستعلام: 0.81s تنقيح النتائج
  1. 1
    Academic Journal
    Competent or Sad Blue? Lively or Aggressive Red? Why, How, and When Background Color Shapes the Meanings of Logo Hues.

    المؤلفون: Celhay, Franck (AUTHOR), Luffarelli, Jonathan (AUTHOR) j.luffarelli@montpellier-bs.com

    المصدر: Journal of Consumer Research. Dec2024, Vol. 51 Issue 4, p820-844. 25p.

    مصطلحات موضوعية: *LOGO design, *BRANDING (Marketing), *BRAND awareness, COLOR, PSYCHOLOGY of color, VISUAL marketing


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  2. 2
    Dissertation/ Thesis
    Visual identity of urban international destinations: typological analysis of the city logo and study of its value for city branding

    المؤلفون: De Ferrari, Lorena

    المساهمون: University/Department: Universitat Pompeu Fabra. Departament de Comunicació

    Thesis Advisors: Fernández Cavia, Josep, Arrausi, Juan J. (Juan Jesús)

    المصدر: TDX (Tesis Doctorals en Xarxa)

    مصطلحات موضوعية: City branding, Urban destinations, City, Logo, Design, Brand identity, Visual identity, Visual brand, Graphic brand, City logo, Marca ciudad, Ciudad, Diseño, Identidad de marca, Identidad visual, Marca visual, Marca gráfica, Logo de ciudad

    وصف الملف: application/pdf

    URL الوصول: http://hdl.handle.net/10803/668177

    View record in TDX

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  3. 3
    Academic Journal
    Safe Together, Vulnerable Apart: How Interstitial Space in Text Logos Impacts Brand Attitudes in Tight versus Loose Cultures.

    المؤلفون: Gupta, Tanvi (AUTHOR) tanvi.gupta@iimu.ac.in, Hagtvedt, Henrik (AUTHOR) tanvi.gupta@iimu.ac.in

    المصدر: Journal of Consumer Research. Oct2021, Vol. 48 Issue 3, p474-491. 18p. 1 Color Photograph, 3 Diagrams, 1 Chart, 4 Graphs.

    مصطلحات موضوعية: *LOGO design, *BRANDING (Marketing), *PRODUCT safety, *SOCIAL structure, *CULTURE, PSYCHOLOGICAL vulnerability, THREATS


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  4. 4
    Academic Journal
    An Eye-Tracking-Based Investigation on the Principle of Closure in Logo Design.

    المؤلفون: Han-Yi Tseng1, Hsien-Chih Chuang2 zxz7@ulive.pccu.edu.tw

    المصدر: Journal of Eye Movement Research. 2024, Vol. 17 Issue 4, p1-22. 22p.

    مصطلحات موضوعية: *LOGO design, *EYE tracking, *GESTALT psychology, *EYE movements, *VISUAL communication

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  5. 5
    Academic Journal
    The Effect of Logo Attitude on Brand Extension Attitude.

    المؤلفون: Osanlou, Bahareh1 osanlou.b@gmail.com, Darvish, Fatemeh1 fdarvish1992@gmail.com

    المصدر: Interdisciplinary Journal of Management Studies. Jan2024, Vol. 17 Issue 1, p295-310. 16p.

    مصطلحات موضوعية: *LOGO design, *BRAND extension, *BRAND equity, *CONSUMER attitudes

    مصطلحات جغرافية: IRAN

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  6. 6
    Academic Journal
    Brand new: how visual context shapes initial response to logos and corporate visual identity systems.

    المؤلفون: Wertz, Robert A.1 (AUTHOR) wertzr@mailbox.sc.edu

    المصدر: Journal of Product & Brand Management. 2023, Vol. 32 Issue 8, p1388-1398. 11p.

    مصطلحات موضوعية: *CORPORATE image, *LOGO design, *BRANDING (Marketing), *CONSUMERS, CONTENT analysis

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  7. 7
    Academic Journal
    Exploring consumer segments defined by affective responses to naturalness in logo design.

    المؤلفون: Torres, Anna1 (AUTHOR) anna.torres@upf.edu, de Carvalho, Leonor Vacas2 (AUTHOR) leonorvc@uevora.pt, Machado, Joana Cesar3 (AUTHOR) jcmachado@porto.ucp.pt, van de Velden, Michel4 (AUTHOR) vandevelden@ese.eur.nl, Costa, Patrício5 (AUTHOR) pcosta@med.uminho.pt

    المصدر: Journal of Product & Brand Management. 2023, Vol. 32 Issue 8, p1287-1305. 19p.

    مصطلحات موضوعية: *LOGO design, *CONSUMER behavior, *CONSUMERS, PERSONALITY, SEX (Biology)

    مصطلحات جغرافية: IBERIAN Peninsula, PORTUGAL, SPAIN

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  8. 8
    Academic Journal
    Anti‐Counterfeiting Application of Persistent Luminescence Materials and Its Research Progress.

    المؤلفون: Zhang, Jiawei1 (AUTHOR), Wang, Zhijun1 (AUTHOR) wangzj1998@126.com, Huo, Xiaoxue1 (AUTHOR), Meng, Xue1 (AUTHOR), Wang, Yu1 (AUTHOR), Suo, Hao1 (AUTHOR), Li, Panlai1 (AUTHOR)

    المصدر: Laser & Photonics Reviews. Mar2024, Vol. 18 Issue 3, p1-17. 17p.

    مصطلحات موضوعية: *LOGO design, *FORGERY, *LUMINESCENCE


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  9. 9
    Academic Journal
    Influence of customer intention on patronizing halal logo in the food premises of Malaysia

    المؤلفون: Pauzi, Norhidayah, Razali, Asbah, Man, Saadan, Syed Jaafar, Syed Mohd Jeffri, Jamaludin, Mohd Hafiz

    المصدر: Journal of Islamic Marketing, 2024, Vol. 16, Issue 2, pp. 484-501.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JIMA-05-2023-0158

    View full text at Emerald Full Text Finder

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  10. 10
    Academic Journal
    Halal certification in food products: science mapping of present and future trends

    المؤلفون: Fauzi, Muhammad Ashraf, Mohd Ali, Noor Saadiah, Mat Russ, Nazirah, Mohamad, Fazeeda, Battour, Mohamed, Mohd Zaki, Nor Nadiha

    المصدر: Journal of Islamic Marketing, 2024, Vol. 15, Issue 12, pp. 3564-3580.

    URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JIMA-12-2023-0407

    View full text at Emerald Full Text Finder

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  11. 11
    Academic Journal
    Beauty of symmetry ‐ The impact of logo symmetry on perceived product quality.

    المؤلفون: Wu, Xianghu

    المصدر: PLoS ONE; 1/28/2025, Vol. 20 Issue 1, p1-15, 15p

    مصطلحات موضوعية: COGNITIVE load, VISUAL fields, PRODUCT quality, PERCEIVED quality, LOGO design

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  12. 12
    Academic Journal
    EFELER YOLU KÜLTÜR ROTASI'NIN LOGO TASARIM ARAŞTIRMASI. (Turkish)

    Alternate Title: RESEARCH OF LOGO DESIGN OF EFELER WAY CULTURE ROUTE. (English)

    المؤلفون: BOZTAŞ, Ekin, AS, Üyesi Elçin

    المصدر: Anadolu University Journal of Art & Design / Sanat & Tasarım; ara2024, Vol. 14 Issue 2, p23-48, 26p

    مصطلحات موضوعية: LOGO design, SCIENTIFIC method, CONTENT analysis, QUALITATIVE research, DESIGN research


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  13. 13
    Academic Journal
    A comprehensive framework of visual elements in brand logos: content analysis of top 500 global brands.

    المؤلفون: Trehan, Shruti, Kalro, Arti D.

    المصدر: Journal of Product & Brand Management; 2024, Vol. 33 Issue 8, p1055-1072, 18p

    مصطلحات موضوعية: BRANDING (Marketing), BRAND name products, CONTENT analysis, LOGO design, INTELLECTUAL property

    View full text at Emerald Full Text Finder

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  14. 14
    Academic Journal
    Optimizing VGG16 deep learning model with enhanced hunger games search for logo classification

    المؤلفون: Mohammed Hussain, Thaer Thaher, Mohamed Basel Almourad, Majdi Mafarja

    المصدر: Scientific Reports, Vol 14, Iss 1, Pp 1-34 (2024)

    مصطلحات موضوعية: Computer vision, Logo classification, Convolution neural network, Hunger games search, Hyperparameters, Metaheuristics, Medicine, Science

    وصف الملف: electronic resource

    Relation: https://doaj.org/toc/2045-2322

    URL الوصول: https://doaj.org/article/286c5b808b974005b5ea6cc53632d63d

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  15. 15
    Academic Journal
    Digital nudging at the university canteen: an online study with American young adults

    المؤلفون: Giulia Andreani, Rungsaran Wongprawmas, Beatrice Biasini, Alice Rosi, Cinzia Franchini, Irina Dolgopolova, Cristina Mora, Davide Menozzi, Francesca Scazzina, Miguel I. Gómez, Jutta Roosen, Giovanni Sogari

    المصدر: Agricultural and Food Economics, Vol 12, Iss 1, Pp 1-22 (2024)

    مصطلحات موضوعية: Healthy and sustainable diets, Food choice, Consumer behavior, Logo, Dish placement, Online survey, Nutrition. Foods and food supply, TX341-641, Agricultural industries, HD9000-9495

    وصف الملف: electronic resource

    Relation: https://doaj.org/toc/2193-7532

    URL الوصول: https://doaj.org/article/2a8524346eba48d4aa892676db88a1dd

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  16. 16
    Academic Journal
    Doom or Deliciousness: Challenges and Opportunities for Visualization in the Age of Generative Models.

    المؤلفون: Schetinger, V.1 (AUTHOR), Di Bartolomeo, S.2 (AUTHOR), El‐Assady, M.3 (AUTHOR), McNutt, A.4 (AUTHOR), Miller, M.5 (AUTHOR), Passos, J. P. A.6 (AUTHOR), Adams, J. L.2 (AUTHOR)

    المصدر: Computer Graphics Forum. Jun2023, Vol. 42 Issue 3, p423-435. 13p. 2 Color Photographs, 5 Diagrams, 1 Chart, 2 Graphs.

    مصطلحات موضوعية: *LOGO design, DATA visualization, SEMI-structured interviews, PROPHECY


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  17. 17
    Academic Journal
    A comprehensive review on logo literature: research topics, findings, and future directions.

    المؤلفون: Kim, Min Jung1 (AUTHOR), Lim, Joon Ho2 (AUTHOR) jlim12@ilstu.edu

    المصدر: Journal of Marketing Management. Oct2019, Vol. 35 Issue 13/14, p1291-1365. 75p. 1 Diagram, 3 Charts, 1 Graph.

    مصطلحات موضوعية: *LOGO design, *LOGOS (Symbols)


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  18. 18
    Academic Journal
    Advanced T2NN-Taxonomy Framework for Assessing Quality of Dynamic Logos in Digital Media via Type-2 Neutrosophic Multi-Criteria Decision Analysis.

    المؤلفون: Yan Lu, Meidi Zhang

    المصدر: Neutrosophic Sets & Systems; 2025, Vol. 79, p393-404, 12p

    مصطلحات موضوعية: DIGITAL technology, MULTIPLE criteria decision making, LOGO design, DIGITAL media, DECISION making, DIGITAL communications


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  19. 19
    Three stripes, three logos : a consumer centric study of Adidas’s brand logos and their impact on brand equity
    Três riscas, três logótipos : um estudo centrado no consumidor sobre os logótipos da marca Adidas e o seu impacto no património da marca

    المؤلفون: Scheble, Christian

    المساهمون: Romeiro, Paulo, Veritati - Repositório Institucional da Universidade Católica Portuguesa

    مصطلحات موضوعية: Adidas, Brand logo, Brand equity, Product category, Logótipo da marca, Categoria de produto, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

    وصف الملف: application/pdf

    الاتاحة: http://hdl.handle.net/10400.14/47633

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  20. 20
    Academic Journal
    Impact of the colour perception of graphic design on promoting tourist destinations of Southeast Europe

    المؤلفون: Dinko Stoykov

    المصدر: Journal of Graphic Engineering and Design, Vol 15, Iss 3, Pp 21-29 (2024)

    مصطلحات موضوعية: colour perception, graphic design, tourism logo and slogan, Mechanical drawing. Engineering graphics, T351-385

    وصف الملف: electronic resource

    Relation: https://jged.uns.ac.rs/index.php/jged/article/view/1364/1410; https://doaj.org/toc/2217-379X; https://doaj.org/toc/2217-9860

    URL الوصول: https://doaj.org/article/a28efd9c68744f4faaed05206a3a6ec9

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