نتائج البحث - "innovation in marketing"

1

Academic Journal

25 anys (r)evolucionant l’anàlisi del mercat i dissenyant propostes de valor

25 años (r)evolucionando el análisis del mercado y diseñando propuestas de valor

25 years revolutionizing market analysis and designing value propositions

المؤلفون: Jiménez Zarco, Ana Isabel, Pacheco Bernal, Carmen

المصدر: Oikonomics. Revista d'economia, empresa i societat; Núm. 17 (2022): 25 anys d'Estudis d'Economia i Empresa a la UOC: reflexions en clau de futur
Oikonomics. Revista de economía, empresa y sociedad; Núm. 17 (2022): 25 años de Estudios de Economía y Empresa en la UOC: reflexiones en clave de futuro
Oikonomics. Economics, Business and Society Journal; No 17 (2022): 25 years of Economics and Business Studies at the UOC: reflections on the future

مصطلحات موضوعية: màrqueting, investigació de mercats, TIC, evolució, innovació en màrqueting, era de les dades, marketing, market research, ICT, evolution, innovation in marketing, data era, investigación de mercados, evolución, innovación en marketing, era de los datos

Relation: http://www.raco.cat/index.php/oikonomics/article/view/400714/494314; http://www.raco.cat/index.php/oikonomics/article/view/400714/494315; http://www.raco.cat/index.php/oikonomics/article/view/400714/494316; http://www.raco.cat/index.php/oikonomics/article/view/400714/494317

URL الوصول: http://www.raco.cat/index.php/oikonomics/article/view/400714

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2

Digital marketing strategy for domestic kitchen appliances : a case study for the Philips domestic appliances in the Netherlands

المؤلفون: Tosun, Nilgun Asli

المساهمون: Romba, Maria Inês das Neves Moreira de Almeida, Veritati - Repositório Institucional da Universidade Católica Portuguesa

مصطلحات موضوعية: Philips domestic appliances in the Netherlands, NutriU app, Digital marketing, Global corporate culture, Marketing strategy, Brand strategy, Corporate marketing, Digital transformation, Innovation in marketing, Global marketing strategies, Domestic kitchen appliances, Organizational culture, Consumer-centric strategies, Consumer engagement, Philips domestic appliances nos Países Baixos, Aplicativo NutriU, Marketing digital, Cultura corporativa global, Estratégia de marketing, Estratégia de marca, Marketing corporativo, Transformação digital, Inovação em marketing, Estratégias globais de marketing, Eletrodomésticos de cozinha, Cultura organizacional, Estratégias centradas no consumidor, Envolvimento do consumidor, Domínio/Área Científica::Ciências Sociais::Ciências da Comunicação

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10400.14/45967

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3

The Role of User-Generated Content in the Open Innovation Process. Consumer-Centric Insights Driving Innovation

المؤلفون: Gusmão, Felipe Batitucci de

المساهمون: Pinto, Diego Costa, RUN

مصطلحات موضوعية: Open Innovation, User-Generated Content, Social Media Marketing, Collaborative Innovation and Marketing Trends, SDG 4 - Quality education, SDG 8 - Decent work and economic growth, SDG 9 - Industry, innovation and infrastructure, SDG 17 - Partnerships for the goals, Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/164776

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4

Academic Journal

The impact of active learning on entrepreneurial capacity

المؤلفون: Virginia Rincón, Pilar Zorrilla, Juan Antonio Marin-Garcia

المصدر: Intangible Capital, Vol 19, Iss 4, Pp 497-512 (2023)

مصطلحات موضوعية: entrepreneurship, creativity, innovation, competences, marketing, General Works

وصف الملف: electronic resource

Relation: https://www.intangiblecapital.org/index.php/ic/article/view/2297; https://doaj.org/toc/1697-9818

URL الوصول: https://doaj.org/article/f37c46aaabc24aefbcb415f7eee00f1e

View record in DOAJ

5

Academic Journal

Motion Graphic Video Design as a Marketing Media Case Study at PT. Bakool Nusantara ; Perancangan Video Motion Graphic Sebagai Media Marketing Studi Kasus di PT. Bakool Nusantara

المؤلفون: Rudjiono, Rudjiono, Setiyo Adi Nugroho, Agus Priyadi, Akhmad Cholif Agung Yuliyanto

المصدر: Pixel :Jurnal Ilmiah Komputer Grafis; Vol 17 No 1 (2024): Vol 17 No 1 (2024): Jurnal Ilmiah Komputer Grafis; 105-119 ; 2621-6256 ; 1979-0414 ; 10.51903/pixel.v17i1

مصطلحات موضوعية: Abstract. PT. Bakool Nusantara is a startup that provides fresh vegetable products with an online BTB and BTC business concept. This research aims to enhance brand recognition and introduce the Bakool Apps application to PT. Bakool Nusantara customers through the design of motion graphic videos as a marketing medium. The company has encountered challenges in effectively introducing the Bakool Apps brand and application to customers, thus requiring innovation in marketing strategy. This study employs a case study method at PT. Bakool Nusantara to gain a comprehensive understanding of the company's challenges. Subsequently, the research focuses on the design of motion graphic videos as a solution to enhance brand recognition and introduce the Bakool Apps application. The use of motion graphic techniques is expected to provide an engaging and effective visual experience in conveying information to customers. The validation results from expert assessments of the motion graphic video product obtained a score of 4.7 out of 5, indicating high validity. Similarly, expert assessments of content validity yielded a score of 4.7 out of 5, suggesting high validity as a marketing media tool. User validation results also scored 4.652 out of 5, indicating high effectiveness for use. Thus, based on expert and user validation results, the produced video product is deemed valid and suitable for production as a product. Keywords: Motion Graphic, Video, Media Marketing, Motion Graphic, Media Market

وصف الملف: application/pdf

Relation: https://journal.stekom.ac.id/index.php/pixel/article/view/1978/1456; https://journal.stekom.ac.id/index.php/pixel/article/view/1978

الاتاحة: https://journal.stekom.ac.id/index.php/pixel/article/view/1978
https://doi.org/10.51903/pixel.v17i1.1978

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6

Academic Journal

Innovation in Bali Tourism Destination Marketing: Utilization of Digital Technology and Social Media in Bali, Focusing on Badung Regency

المؤلفون: Susanti, Putu Herny, Rahmawati, Rahmawati, Amir, Firlie Lanovia, Febianti, Febianti

المصدر: IJCS: International Journal of Community Service; Vol. 3 No. 1 (2024): January-June; 77-87 ; 2961-7162 ; 10.55299/ijcs.v3i1

مصطلحات موضوعية: Innovation in Marketing, Bali Tourism Destination, Utilization of Digital Technology, Social Media

وصف الملف: application/pdf

Relation: https://ejournal.ipinternasional.com/index.php/ijcs/article/view/819/767; https://ejournal.ipinternasional.com/index.php/ijcs/article/view/819

الاتاحة: https://ejournal.ipinternasional.com/index.php/ijcs/article/view/819
https://doi.org/10.55299/ijcs.v3i1.819

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7

Academic Journal

Development of Innovation Capability Model: Analysis of e-CRM and Risk Perceptions of Covid-19 in Bogor City MSMEs

المؤلفون: Yanita Ella Nilla Chandra, Husnil Barry

المصدر: Jurnal Manajemen Dan Kewirausahaan, Vol 10, Iss 2, Pp 139-144 (2022)

مصطلحات موضوعية: e-crm, innovation capability, marketing performance, risk perception, Business, HF5001-6182

وصف الملف: electronic resource

Relation: https://jurnal.unmer.ac.id/index.php/jmdk/article/view/8997; https://doaj.org/toc/2301-9093; https://doaj.org/toc/2540-8259

URL الوصول: https://doaj.org/article/dd6f963378544a479a7c3d9269309360

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8

Academic Journal

Emerging Technologies and Marketing Strategy: A Bibliometric Review of Digital Marketing and Innovation

المؤلفون: Legito, Legito, Eva Andriani

المصدر: The Eastasouth Journal of Information System and Computer Science; Vol. 1 No. 01 (2023): The Eastasouth Journal of Information System and Computer Science (ESISCS); 13-24 ; 3025-566X ; 3026-6041 ; 10.58812/esiscs.v1i01

مصطلحات موضوعية: Digital Marketing, Digitalization Trends, Future Marketing Trends, Innovation in Marketing, Marketing Innovation, Research Review, Technological Advancements