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1Academic Journal
المصدر: Frontiers in Environmental Science, Vol 10 (2023)
مصطلحات موضوعية: framing effect, environmental self-efficacy, global-local identity, household low-carbon behavior, mediating effect, Environmental sciences, GE1-350
وصف الملف: electronic resource
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2Academic Journal
المصدر: International Marketing Review, 2018, Vol. 36, Issue 5, pp. 702-725.
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3Academic Journal
مصطلحات موضوعية: Hedonic motivation, Global digital brands, Global-local identity, Social networking sites usage
وصف الملف: application/pdf
Relation: https://www.emeraldinsight.com/; http://epub.wu.ac.at/6771/
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4Academic Journal
المؤلفون: Barbara Czarnecka, Bruno Schivinski
مصطلحات موضوعية: Marketing communications, Communication studies, collectivism, global–local identity, individualism, perceived consumer effectiveness
Relation: 10779/rmit.27546990.v1
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5Academic Journal
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6
المؤلفون: Adamantios Diamantopoulos, Vasileios Davvetas, Timo Mandler, Maja Arslanagic-Kalajdzic, Martin Eisend, Fabian Bartsch
المساهمون: Lille économie management - UMR 9221 (LEM), Université d'Artois (UA)-Université catholique de Lille (UCL)-Université de Lille-Centre National de la Recherche Scientifique (CNRS)
المصدر: Journal of International Marketing
Journal of International Marketing, American Marketing Association, 2019, 27 (4), pp.39-57. ⟨10.1177/1069031X19865527⟩
Journal of International Marketing, 2019, 27 (4), pp.39-57. ⟨10.1177/1069031X19865527⟩مصطلحات موضوعية: Marketing, Consumer ethnocentrism, media_common.quotation_subject, 05 social sciences, Selective perception, Sample (statistics), consumer ethnocentrism, cosmopolitanism, Affect (psychology), [SHS]Humanities and Social Sciences, Globalization, 0502 economics and business, perceived brand globalness, [SHS.GESTION]Humanities and Social Sciences/Business administration, 050211 marketing, Cosmopolitanism, global/local identity, Business and International Management, Function (engineering), Psychology, Social identity theory, 050203 business & management, media_common
وصف الملف: application/pdf
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7
مصطلحات موضوعية: Marketing, Hedonic motivation, media_common.quotation_subject, Identity (social science), Developing country, Context (language use), Advertising, Originality, Order (exchange), Business, Hedonic motivation, Global digital brands, Global-local identity, Social networking sites usage, Business and International Management, Adaptation (computer science), Set (psychology), media_common
وصف الملف: application/vnd.openxmlformats-officedocument.wordprocessingml.document; application/pdf
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8Academic Journal
المؤلفون: Diamantopoulos, Adamantios, Davvetas, Vasileios, Bartsch, Fabian, Mandler, Timo, Arslanagic-Kalajdzic, Maja, Eisend, Martin
المساهمون: Lille économie management - UMR 9221 (LEM), Université d'Artois (UA)-Université catholique de Lille (UCL)-Université de Lille-Centre National de la Recherche Scientifique (CNRS)
المصدر: ISSN: 1069-031X.
مصطلحات موضوعية: consumer ethnocentrism, cosmopolitanism, global/local identity, perceived brand globalness, [SHS]Humanities and Social Sciences, [SHS.GESTION]Humanities and Social Sciences/Business administration
Relation: hal-02988188; https://hal.science/hal-02988188
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9
المؤلفون: van der Steen, Rebecca
مصطلحات موضوعية: material culture, martial arts, capital, Bourdieu, affect, mana, social hierarchy, global-local identity, karate clothing, Cultural Sciences
وصف الملف: application/pdf