المؤلفون: Dr Richa Misra, Ekta Aggarwal, Dr Chhavi Taneja

المصدر: The Retail and Marketing Review, Vol 20, Iss 2, Pp 135-153 (2024)

مصطلحات موضوعية: social media marketing, 3cs: content, collaboration, customisation, brand attachment, brand loyalty, willingness to pay, gen z india, Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

Relation: https://retailandmarketingreview.co.za/wp-content/uploads/2024/11/RMR20-2-135-153.pdf; https://doaj.org/toc/2708-3209

URL الوصول: https://doaj.org/article/fc781e95354c4c25b3d63491c2803a6c