المؤلفون: Bauer, Brittney C., Johnson, Clark D.

المصدر: International Marketing Review, 2024, Vol. 41, Issue 3/4, pp. 767-805.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IMR-04-2023-0082

المؤلفون: Liao, Junyun, He, Siying, Hu, Yanghong, Chen, Jiawen, Dong, Xuebing

المصدر: Asia Pacific Journal of Marketing and Logistics, 2023, Vol. 35, Issue 9, pp. 2216-2234.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/APJML-03-2022-0199

المؤلفون: Laidy, Yenny, Pakpahan, Kartina, Batubara, Sonya Airini

المصدر: International Journal of Business, Law, and Education; Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education (ongoing); 1666 - 1671 ; 2747-139X

مصطلحات موضوعية: Brand Dilution, E-commerce, Foreign Brands

وصف الملف: application/pdf

Relation: https://ijble.com/index.php/journal/article/view/726/673; https://ijble.com/index.php/journal/article/view/726

الاتاحة: https://ijble.com/index.php/journal/article/view/726
https://doi.org/10.56442/ijble.v5i2.726

المؤلفون: Stefan Zdravković

المصدر: BizInfo, Vol 13, Iss 2, Pp 13-20 (2022)

مصطلحات موضوعية: avoiding uncertainty, consumer ethnocentrism, consumer xenocentrism, image of the country of origin, foreign brands, Economics as a science, HB71-74

وصف الملف: electronic resource

Relation: http://bizinfo.edu.rs/index.php/bizinfo/article/view/266; https://doaj.org/toc/2406-2324; https://doaj.org/toc/2217-2769

URL الوصول: https://doaj.org/article/568eeb44268d4f8ab36c490059fa0a70

المؤلفون: Md. Abdul Momen, Seyama Sultana, Farhana Ferdousi, Shamsul Huq Bin Shahriar

المصدر: Vilakshan (XIMB Journal of Management), Vol 19, Iss 2, Pp 195-205 (2022)

مصطلحات موضوعية: Consumer behavior, Foreign brands, Local entrepreneurs, Local brands, Business, HF5001-6182

وصف الملف: electronic resource

Relation: https://doaj.org/toc/0973-1954; https://doaj.org/toc/2633-9439

URL الوصول: https://doaj.org/article/d29263816d624a78b55344829347d941

المؤلفون: Sun, Luping, Zheng, Xiaona, Su, Meng, Keller, L Robin

المصدر: Journal of International Marketing. 25(1)

مصطلحات موضوعية: Clinical Research, foreign brands, domestic brands, intention-behavior discrepancy, prior knowledge, emerging market, Business and Management, Marketing

وصف الملف: application/pdf

URL الوصول: https://escholarship.org/uc/item/4k76k612

المؤلفون: Mathur, SB, author, Bokephode, Sudhakar, author, Balsaraf, DD, author

المصدر: Indian Business Case Studies Volume VI, 2022.

الاتاحة: https://doi.org/10.1093/oso/9780192869425.003.0013

المؤلفون: Zdravković Stefan

المصدر: Marketing (Beograd. 1991), Vol 52, Iss 1, Pp 12-22 (2021)

مصطلحات موضوعية: country of origin image, consumer xenocentrism, cultural intelligence, foreign brands, Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

Relation: https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2021/0354-34712101012Z.pdf; https://doaj.org/toc/0354-3471; https://doaj.org/toc/2334-8364

URL الوصول: https://doaj.org/article/a18d58a3ba1f46c796e4f515ab2a83cd

المؤلفون: Antonova N.V., Stepanenko V.G.

المصدر: Социальная психология и общество, Vol 11, Iss 4, Pp 198-213 (2020)

مصطلحات موضوعية: economic nationalism, brand loyalty, foreign brands, domestic brands., Psychology, BF1-990

وصف الملف: electronic resource

Relation: https://psyjournals.ru/en/social_psy/2020/n4/Antonova_Stepanenko.shtml; https://doaj.org/toc/2221-1527; https://doaj.org/toc/2311-7052

URL الوصول: https://doaj.org/article/404e41c18894441cb37530704b2e11e5

المؤلفون: Taube, Markus, Heinberg, Martin, Ozkaya, H. Erkan

مصطلحات موضوعية: ddc:330, Mercator School of Management - Fakultät für Betriebswirtschaftslehre, Forschungszentren » Institut für Ostasienwissenschaften (IN-EAST), Mergers and acquisitions -- Quality -- Price -- Loyalty -- Local brands -- Foreign brands -- IBPA brands

Relation: https://doi.org/10.1007/s11747-015-0452-7; https://nbn-resolving.org/urn:nbn:de:hbz:464-20200507-172522-5; https://duepublico2.uni-due.de/receive/duepublico_mods_00071701; https://duepublico2.uni-due.de/servlets/MCRFileNodeServlet/duepublico_derivate_00071525/Heinberg_et_al_A_brand_built_on_sand.pdf

الاتاحة: https://doi.org/10.1007/s11747-015-0452-7
https://nbn-resolving.org/urn:nbn:de:hbz:464-20200507-172522-5
https://duepublico2.uni-due.de/receive/duepublico_mods_00071701
https://duepublico2.uni-due.de/servlets/MCRFileNodeServlet/duepublico_derivate_00071525/Heinberg_et_al_A_brand_built_on_sand.pdf

المؤلفون: Tihomir Vranešević, Nenad Perić

المصدر: Ekonomska Istraživanja, Vol 33, Iss 1, Pp 68-86 (2020)

مصطلحات موضوعية: consumer attitudes, domestic brands, foreign brands, product quality, croatia, serbia, Economic growth, development, planning, HD72-88, Regional economics. Space in economics, HT388

Relation: http://dx.doi.org/10.1080/1331677X.2019.1640628; https://doaj.org/toc/1331-677X; https://doaj.org/toc/1848-9664; https://doaj.org/article/fdf52dbcf58e466487421796febef2e5

الاتاحة: https://doi.org/10.1080/1331677X.2019.1640628
https://doaj.org/article/fdf52dbcf58e466487421796febef2e5

المؤلفون: Vohra, Aastha Verma, Gupta, Garima

المصدر: Journal of Asia Business Studies, 2017, Vol. 11, Issue 1, pp. 41-59.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JABS-08-2015-0144

المؤلفون: Tjiptono, Fandy, Andrianombonana, Haja Tiana Rakotondrainibe

المصدر: Asia Pacific Journal of Marketing and Logistics, 2016, Vol. 28, Issue 5, pp. 878-897.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/APJML-09-2015-0139

المؤلفون: MBELANGANI MBAN, Doctor P.M M.M (Izmir Katip Çelebi University) ORCID=0000-0001-7774-8648

المساهمون: MBELANGANI MBAN, Doctor DR (Izmir Katip Celebi University) ORCID=0000-0001-7774-8648, RightsHolder

مصطلحات موضوعية: Social sciences, Understanding Consumers’ Country-Based Positive And Negative Emotions Toward The Willingness To Buy Foreign Brands: Case Of Turkey And Congo

وصف الملف: application/postscript; application/x-cmdi+xml

Relation: http://nbn-resolving.org/urn:nbn:nl:ui:13-ro-mfmd; https://easy.dans.knaw.nl/ui/datasets/id/easy-dataset:277117

الاتاحة: http://nbn-resolving.org/urn:nbn:nl:ui:13-ro-mfmd
https://easy.dans.knaw.nl/ui/datasets/id/easy-dataset:277117

المؤلفون: Goel, Shashank¹, Kumar, K. Phani², Rao, K.S.³

المصدر: Siddhant- A Journal of Decision Making 12(4):286-295. 2012

المؤلفون: Gupta, Nitin

المصدر: Asia Pacific Journal of Marketing and Logistics, 2012, Vol. 24, Issue 1, pp. 41-58.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/13555851211192696

مصطلحات موضوعية: promotion strategy, продвижение Ð¸Ð½Ð¾ÑÑ‚Ñ€Ð°Ð½Ð½Ñ‹Ñ Ð±Ñ€ÐµÐ½Ð´Ð¾Ð², complex of marketing communications, korean cosmetics, brand, бренд, стратегия продвижения, promotion of foreign brands, корейская косметика, комплекс Ð¼Ð°Ñ€ÐºÐµÑ‚Ð¸Ð½Ð³Ð¾Ð²Ñ‹Ñ ÐºÐ¾Ð¼Ð¼ÑƒÐ½Ð¸ÐºÐ°Ñ†Ð¸Ð¹

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::4ce7be714ca14146a72c299be4664cca

المؤلفون: Zdravković, Stefan

المساهمون: Šapić, Srđan, Stojanović-Aleksić, Vesna, Marinković, Veljko, Marić, Dražen

المصدر: Универзитет у Крагујевцу

مصطلحات موضوعية: koncept nacionalne kulture, izbegavanje neizvesnosti, potrošački etnocentrizam, kulturalna inteligencija, prihvatanje stranih brendova, concept of national culture, avoidance of uncertainty, consumer ethnocentrism, cultural intelligence, acceptance of foreign brands

وصف الملف: application/pdf

Relation: http://eteze.kg.ac.rs/application/showtheses?thesesId=8656; https://fedorakg.kg.ac.rs/fedora/get/o:1615/bdef:Content/download; https://nardus.mpn.gov.rs/handle/123456789/21625; http://nardus.mpn.gov.rs/bitstream/id/151909/Disertacija.pdf; https://hdl.handle.net/21.15107/rcub_nardus_21625

الاتاحة: https://nardus.mpn.gov.rs/handle/123456789/21625
http://eteze.kg.ac.rs/application/showtheses?thesesId=8656
https://fedorakg.kg.ac.rs/fedora/get/o:1615/bdef:Content/download
http://nardus.mpn.gov.rs/bitstream/id/151909/Disertacija.pdf
https://hdl.handle.net/21.15107/rcub_nardus_21625

المؤلفون: Li, Dongmei, author, Kreuzbauer, Robert, author, Chiu, Chi-yue, author

المصدر: Handbook of Culture and Consumer Behavior, 2015, ill.

الاتاحة: https://doi.org/10.1093/acprof:oso/9780199388516.003.0010

المؤلفون: Kałużyńska, Irena

المصدر: https://doi.org/10.17651/ONOMAST.65.2.16.

مصطلحات موضوعية: brand names, Chinese brand names, Western brand names in Taiwan, adaptation of foreign brands, language strategies of naming

وصف الملف: PDF

Relation: oai:rcin.org.pl:publication:270916; Onomastica; https://rcin.org.pl/dlibra/publication/edition/233756/content; oai:rcin.org.pl:233756

الاتاحة: https://rcin.org.pl/dlibra/publication/edition/233756/content