المؤلفون: Kuznetsova Anna V.

المصدر: Актуальные проблемы филологии и педагогической лингвистики, Iss 4, Pp 105-114 (2022)

مصطلحات موضوعية: author’s stance, semantics, pragmatics, the fiction “frame” staging, author’s intentions, decoding of meanings, reader’s interpretation, Education (General), L7-991, Language and Literature

وصف الملف: electronic resource

Relation: http://philjournal.ru/upload/2022-4/105-114.pdf; https://doaj.org/toc/2079-6021; https://doaj.org/toc/2619-029X

URL الوصول: https://doaj.org/article/8c52d0059d2f42da8c0a93d325ab14ee

المؤلفون: SINCLAIR, JANAS¹

المصدر: Journalism & Mass Communication Quarterly. Summer2009, Vol. 86 Issue 2, p482-484. 3p.

مصطلحات موضوعية: *ADVERTISING, *MARKETING, NONFICTION

Reviews & Products: WHY It Sells: Decoding the Meanings of Brand Names, Logos, Ads & Other Marketing & Advertising Ploys (Book)

People: DANESI, Marcel

المؤلفون: Koranda, David¹

المصدر: Journal of Product & Brand Management. 2009, Vol. 18 Issue 1, p78-79. 2p.

مصطلحات موضوعية: *ADVERTISING, NONFICTION

Reviews & Products: WHY It Sells: Decoding the Meanings of Brand Names, Logos, Ads & Other Marketing & Advertising Ploys (Book)

People: DANESI, Marcel

المؤلفون: Sterling, Chris

المصدر: Communication Booknotes Quarterly. Spring2008, Vol. 39 Issue 2, p140-143. 4p.

مصطلحات موضوعية: *NONFICTION

Reviews & Products: BATTLEGROUND: The Media (Book), INDEXING Companion, The (Book), WHY It Sells: Decoding the Meanings of Brand Names, Logos, Ads & Other Marketing & Advertising Ploys (Book)

People: ANDERSON, Robin, GRAY, Jonathan, BROWNE, Glenda, DANESI, Marcel, JERMEY, Jon