المؤلفون: Wang, Zi, Liu, Paul C.Y., Yuan, Ruizhi, de Kerviler, Gwarlann

المصدر: International Marketing Review, 2024, Vol. 41, Issue 6, pp. 1577-1617.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IMR-05-2023-0090

المؤلفون: de Kerviler, Gwarlann, Ardelet, Caroline, Slavich, Barbara

المساهمون: Lille économie management - UMR 9221 (LEM), Université d'Artois (UA)-Université catholique de Lille (UCL)-Université de Lille-Centre National de la Recherche Scientifique (CNRS)

المصدر: ISSN: 0148-2963 ; Journal of Business Research ; https://hal.science/hal-03600339 ; Journal of Business Research, 2022, 142, pp.899-913. ⟨10.1016/j.jbusres.2021.12.004⟩.

مصطلحات موضوعية: Archetypes, Ethical judgments, Male dominance, Sexualized advertising, [SHS.GESTION]Humanities and Social Sciences/Business administration

الاتاحة: https://hal.science/hal-03600339
https://hal.science/hal-03600339v1/document
https://hal.science/hal-03600339v1/file/S0148296321009188.pdf
https://doi.org/10.1016/j.jbusres.2021.12.004

المؤلفون: de Kerviler, Gwarlann, Gentina, Elodie, Heuvinck, Nico

المساهمون: Lille économie management - UMR 9221 (LEM), Université d'Artois (UA)-Université catholique de Lille (UCL)-Université de Lille-Centre National de la Recherche Scientifique (CNRS)

المصدر: ISSN: 2427-741X ; Survey Magazine ; https://hal.science/hal-04836873 ; Survey Magazine, 2024, 4 (8665), pp.17-19 ; https://www.soft-concept.com/surveymag/marque-luxe-ethique.html.

مصطلحات موضوعية: [SHS.GESTION]Humanities and Social Sciences/Business administration

الاتاحة: https://hal.science/hal-04836873

المؤلفون: de Kerviler, Gwarlann, Heuvinck, Nico, Joerling, Moritz

المساهمون: Lille économie management - UMR 9221 (LEM), Université d'Artois (UA)-Université catholique de Lille (UCL)-Université de Lille-Centre National de la Recherche Scientifique (CNRS)

المصدر: ISSN: 2427-741X ; Survey Magazine ; https://hal.science/hal-04836633 ; Survey Magazine, 2024, 2 (8664), pp.87-88 ; https://www.soft-concept.com/surveymag/ia-avocats.html.

مصطلحات موضوعية: [SHS.GESTION]Humanities and Social Sciences/Business administration

الاتاحة: https://hal.science/hal-04836633

المؤلفون: de Kerviler, Gwarlann, Demangeot, Catherine, Dolbec, Pierre-Yann

المساهمون: Schmitt, Bernd, Eckhardt, Giana M

المصدر: Journal of Consumer Research ; ISSN 0093-5301 1537-5277

الاتاحة: http://dx.doi.org/10.1093/jcr/ucae040
https://academic.oup.com/jcr/advance-article-pdf/doi/10.1093/jcr/ucae040/58560786/ucae040.pdf

المؤلفون: De Kerviler, Gwarlann, Demoulin, Nathalie T. M.

المصدر: Annales des Mines - Réalités industrielles. 2017, Novembre 2017(4), p. 64-68.

الاتاحة: https://www.cairn.info/revue-realites-industrielles-2017-4-page-64.htm

المؤلفون: De Kerviler, Gwarlann

المصدر: Food and Experiential Marketing ; page 197-216 ; ISBN 9781351182201

الاتاحة: http://dx.doi.org/10.4324/9781351182201-12

المؤلفون: Ardelet, Caroline, Slavich, Barbara, de Kerviler, Gwarlann

المساهمون: Centre d'Etudes et de Recherches sur les Organisations et la Stratégie (CEROS), Université Paris Nanterre (UPN), Lille économie management - UMR 9221 (LEM), Université d'Artois (UA)-Université catholique de Lille (UCL)-Université de Lille-Centre National de la Recherche Scientifique (CNRS)

المصدر: 34è Congrès International de l'AFM : Strasbourg 2018
https://hal.parisnanterre.fr/hal-01735787
34è Congrès International de l'AFM : Strasbourg 2018, May 2018, Strasbourg, France

مصطلحات موضوعية: Advertising, Ethics, Femininity, Archetypes, [SHS.GESTION]Humanities and Social Sciences/Business administration

جغرافية الموضوع: Strasbourg, France

Relation: hal-01735787; https://hal.parisnanterre.fr/hal-01735787; https://hal.parisnanterre.fr/hal-01735787/document; https://hal.parisnanterre.fr/hal-01735787/file/short_version_maindocumentAFM.pdf

الاتاحة: https://hal.parisnanterre.fr/hal-01735787
https://hal.parisnanterre.fr/hal-01735787/document
https://hal.parisnanterre.fr/hal-01735787/file/short_version_maindocumentAFM.pdf

المؤلفون: de Kerviler, Gwarlann, Butori, Raphaëlle

المصدر: Recherche et Applications en Marketing, 2015 Oct 01. 30(4), 4-24.

URL الوصول: https://www.jstor.org/stable/26375517

المؤلفون: de Kerviler, Gwarlann, Rodriguez, Carlos

المساهمون: Lille économie management - UMR 9221 (LEM), Université d'Artois (UA)-Université catholique de Lille (UCL)-Université de Lille-Centre National de la Recherche Scientifique (CNRS)

المصدر: ISSN: 0148-2963 ; Journal of Business Research ; https://hal.science/hal-02114441 ; Journal of Business Research, 2019, 102, pp.250-262. ⟨10.1016/j.jbusres.2019.01.046⟩.

مصطلحات موضوعية: Self-expansion, Millennials, Brand experience, Luxury, [SHS]Humanities and Social Sciences, [SHS.GESTION]Humanities and Social Sciences/Business administration

Relation: hal-02114441; https://hal.science/hal-02114441; https://hal.science/hal-02114441/document; https://hal.science/hal-02114441/file/S0148296319300621.pdf; PII: S0148-2963(19)30062-1

الاتاحة: https://hal.science/hal-02114441
https://hal.science/hal-02114441/document
https://hal.science/hal-02114441/file/S0148296319300621.pdf
https://doi.org/10.1016/j.jbusres.2019.01.046

المؤلفون: de Kerviler, Gwarlann

المساهمون: Lille économie management - UMR 9221 (LEM), Université d'Artois (UA)-Université catholique de Lille (UCL)-Université de Lille-Centre National de la Recherche Scientifique (CNRS), Batat Wided (éd.)

المصدر: Le marketing expérientiel culinaire ; https://hal.science/hal-03610584 ; Batat Wided (éd.). Le marketing expérientiel culinaire, 12, Edition Ellipses, 2022, 9782340-020870

مصطلحات موضوعية: [SHS.GESTION]Humanities and Social Sciences/Business administration

Relation: hal-03610584; https://hal.science/hal-03610584

الاتاحة: https://hal.science/hal-03610584

المؤلفون: Demoulin, Nathalie T. M. (AUTHOR), De Kerviler, Gwarlann¹ (AUTHOR) g.dekerviller@ieseg.fr

المصدر: Electronic Commerce Research. Dec2024, p1-29.

مصطلحات موضوعية: *INTERNET stores, *RETAIL stores, *ONLINE shopping, *CONSUMERS, *SHOPPING mobile apps, MOBILE apps

المؤلفون: Batat, Wided, De Kerviler, Gwarlann

المصدر: Marché et organisations. 2020, 37(1), p. 15-32.

الاتاحة: https://www.cairn.info/revue-marche-et-organisations-2020-1-page-15.htm

المؤلفون: Gentina, Elodie, de Kerviler, Gwarlann, Heuvinck, Nico

المصدر: Harvard Business School Cases. Mar 01, 2022, p1-1686. 1686p.

المؤلفون: Audrezet, Alice, de Kerviler, Gwarlann

المصدر: Harvard Business School Cases. Mar 01, 2022, p1-762. 762p.

المؤلفون: Audrezet, Alice, Caffier de Kerviler, Gwarlann

المساهمون: Dauphine Recherches en Management (DRM), Université Paris Dauphine-PSL, Université Paris Sciences et Lettres (PSL)-Université Paris Sciences et Lettres (PSL)-Centre National de la Recherche Scientifique (CNRS), DRM ERMES, Université Paris Sciences et Lettres (PSL)-Université Paris Sciences et Lettres (PSL)-Centre National de la Recherche Scientifique (CNRS)-Université Paris Dauphine-PSL

المصدر: Actes du 27ème Congrès International de l'AFM ; Congrès International de l'Association française de Marketing ; https://shs.hal.science/halshs-00685641 ; Congrès International de l'Association française de Marketing, May 2011, Bruxelles, Belgique. pp.1-20

مصطلحات موضوعية: Construal Level Theory, Psychological Distance, Théorie des niveaux de représentation, distance psychologique, abstraction, [SHS.GESTION]Humanities and Social Sciences/Business administration

جغرافية الموضوع: Bruxelles, Belgium

Relation: halshs-00685641; https://shs.hal.science/halshs-00685641; https://shs.hal.science/halshs-00685641/document; https://shs.hal.science/halshs-00685641/file/Audrezet-Kerviler_AFM_2011.pdf

الاتاحة: https://shs.hal.science/halshs-00685641
https://shs.hal.science/halshs-00685641/document
https://shs.hal.science/halshs-00685641/file/Audrezet-Kerviler_AFM_2011.pdf

المؤلفون: de Kerviler, Gwarlann¹ (AUTHOR), Heuvinck, Nico¹ (AUTHOR), Gentina, Elodie¹ (AUTHOR) e.gentina@ieseg.fr

المصدر: Journal of Business Ethics. Aug2022, Vol. 179 Issue 1, p89-110. 22p. 11 Color Photographs, 2 Diagrams, 1 Graph.

مصطلحات موضوعية: *PRODUCT management, *MARKETING management, *BRANDING (Marketing), *BUSINESS ethics, *CUSTOMER relations, *SOCIAL responsibility of business, AUTHENTICITY (Philosophy)

المؤلفون: Gentina, Elodie, de Kerviler, Gwarlann, Heuvinck, Nico

المصدر: Harvard Business School Cases. Sep 01, 2021, p1. 1686p.

URL: http://hbr.org/product/a/an/H06JD5-PDF-ENG

المؤلفون: de Kerviler, Gwarlann, Rodriguez, Carlos M.

المصدر: Developments in Marketing Science: Proceedings of the Academy of Marketing Science ; Finding New Ways to Engage and Satisfy Global Customers ; page 173-187 ; ISSN 2363-6165 2363-6173 ; ISBN 9783030025670 9783030025687

الاتاحة: http://dx.doi.org/10.1007/978-3-030-02568-7_50
http://link.springer.com/content/pdf/10.1007/978-3-030-02568-7_50

المؤلفون: Batat, Wided, De Kerviler, Gwarlann

المصدر: Marché et organisations ; Marché et organisations, n 37, 1, 2020-01-15, pp.15-32

مصطلحات موضوعية: French art of living, art de vivre, pillars of French art of living, luxury businesses, French luxury, marketing, art, anthro-se

Relation: 10670/1.4uv929; http://www.cairn.info/article.php?ID_ARTICLE=MAORG_037_0015

الاتاحة: http://www.cairn.info/article.php?ID_ARTICLE=MAORG_037_0015