نتائج البحث - "consumer responses"

المصدر: Nikulina , O , van Riel , A C R , Lemmink , J G A M , Grewal , D & Wetzels , M 2024 , ' Narrate, Act, and Resonate to Tell a Visual Story : A Systematic Review of How Images Transport Viewers ' , Journal of Advertising . https://doi.org/10.1080/00913367.2024.2309921

مصطلحات موضوعية: MENTAL-IMAGERY, SOCIAL MEDIA, CONSUMER RESPONSES, GAZE DIRECTION, PRODUCT, ATTENTION, COLOR, COMMUNICATION, INFORMATION, PERSUASION

Relation: https://cris.maastrichtuniversity.nl/en/publications/918b9837-379c-4cf6-9910-9900416f21d9

الاتاحة: https://cris.maastrichtuniversity.nl/en/publications/918b9837-379c-4cf6-9910-9900416f21d9
https://doi.org/10.1080/00913367.2024.2309921

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5

Academic Journal

Determination of Content Marketing and Store Atmosphere on Café Consumer Responses

المؤلفون: Kuraesin, Ecin, Nugrahanigsih, Hartanti, Agung, Syahrum, Dwi Tresnawati, Evita, Hikmat Maulana, Lucky

المصدر: International Journal of Science, Technology & Management; Vol. 5 No. 1 (2024): January 2024; 60-65 ; 2722-4015

مصطلحات موضوعية: Content marketing, store atmosphere and consumer responses

وصف الملف: application/pdf

Relation: https://ijstm.inarah.co.id/index.php/ijstm/article/view/1035/879; https://ijstm.inarah.co.id/index.php/ijstm/article/view/1035

الاتاحة: https://ijstm.inarah.co.id/index.php/ijstm/article/view/1035
https://doi.org/10.46729/ijstm.v5i1.1035

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6

Academic Journal

Consumer responses toward LGBTQ+ diversity CSR: what differences do CSR levels and CSR fit make?

المؤلفون: Kim, Yeonsoo

المصدر: Corporate Communications: An International Journal, 2022, Vol. 28, Issue 1, pp. 118-134.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/CCIJ-02-2022-0006

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7

Academic Journal

Transmission of family identity and consumer response: do consumers recognize family firms?

المؤلفون: Ibáñez, María José, Alonso Dos Santos, Manuel, Llanos-Contreras, Orlando

المصدر: International Journal of Entrepreneurial Behavior & Research, 2021, Vol. 28, Issue 1, pp. 6-25.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJEBR-05-2021-0401

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8

Academic Journal

Matching words with actions: understanding the effects of CSA stance-action consistency on negative consumer responses

المؤلفون: Zhou, Ziyuan, Dong, Chuqing

المصدر: Corporate Communications: An International Journal, 2021, Vol. 27, Issue 1, pp. 167-187.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/CCIJ-05-2021-0060

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9

Academic Journal

How Can Multinational Enterprises Effectively Implement Local Consumer-Oriented Corporate Social Responsibility (CSR) Strategies? A Multi-Perspective Study on the Differences in CSR Response Mechanisms between Chinese and Japanese Consumers

المؤلفون: Qiulian Shen, Tao Jin, Dongwei Zhao, Yuxuan Du

المصدر: Sustainability, Vol 15, Iss 21, p 15433 (2023)

مصطلحات موضوعية: MNEs, CPCSR, consumer responses, home appliance industry, China, Japan, Environmental effects of industries and plants, TD194-195, Renewable energy sources, TJ807-830, Environmental sciences, GE1-350

Relation: https://www.mdpi.com/2071-1050/15/21/15433; https://doaj.org/toc/2071-1050; https://doaj.org/article/6d6bdc87e809404f950e91cdf4c4433a

الاتاحة: https://doi.org/10.3390/su152115433
https://doaj.org/article/6d6bdc87e809404f950e91cdf4c4433a

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10

Academic Journal

CONSUMER RESPONSES TOWARDS NON-GM FOOD: EVIDENCE FROM EXPERIMENTAL AUCTIONS IN VIETNAM

المؤلفون: Yen Dan Tong, Dong Khuu, Truong Duc Toan, Phuong Duy Nguyen, Nhai Pham

المصدر: International Journal of Food and Agricultural Economics, Vol 9, Iss 4, Pp 297-308 (2021)

مصطلحات موضوعية: genetically modified food, experimental auctions, consumer responses, food labelling, vietnam, Agriculture

وصف الملف: electronic resource

Relation: https://www.foodandagriculturejournal.com/vol9.no4.pp297.pdf; https://doaj.org/toc/2147-8988

URL الوصول: https://doaj.org/article/35a57cc6f24b4a5da5478c3832aa5f54

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11

Dissertation/ Thesis

The effects of customised food advergames on children's affective, cognitive, and conative responses

المؤلفون: Chapman, Shelly

المساهمون: Maklan, Stan

مصطلحات موضوعية: Brand preferences, consumer responses, purchase requests, persuasion knowledge, prior brand usage

URL الوصول: https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.738625

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12

Academic Journal

A STUDY ON IMPACT OF FACEBOOK BRAND-RELATED USER GENERATED CONTENT (UGC) ON CONSUMER RESPONSES

المؤلفون: LAKHO, ASADULLAH, ZULFIQAR, SHAHZEB, MUHAMMAD ADNAN, FAIZAN UL HAQ, KEHKASHAN NIZAM

المصدر: Bulletin of Business and Economics (BBE), 11(3), 1-15, (2022-09-01)

مصطلحات موضوعية: Social Commerce, Stimuli Organism Response Model, Social Media, E-commerce, S-O-R, SEM-PLS, Homophily, Brand Involvement, Social Networking Sites, SNS, Purchase Intention, Consumer Responses, Facebook

Relation: https://doi.org/10.5281/zenodo.7108000; https://doi.org/10.5281/zenodo.7108001; oai:zenodo.org:7108001

الاتاحة: https://doi.org/10.5281/zenodo.7108001

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13

Academic Journal

Bridging Imagination Gaps on the Path to Purchase with Augmented Reality: Field and Experimental Evidence

المؤلفون: Hilken, T., Heller, J., Keeling, D.I., Chylinski, M., Mahr, D., de Ruyter, K.

المصدر: Hilken , T , Heller , J , Keeling , D I , Chylinski , M , Mahr , D & de Ruyter , K 2022 , ' Bridging Imagination Gaps on the Path to Purchase with Augmented Reality: Field and Experimental Evidence ' , Journal of Interactive Marketing , vol. 57 , no. 2 , pp. 356-375 . https://doi.org/10.1177/10949968221083555

مصطلحات موضوعية: augmented reality, mental imagery, imagination gaps, purchase funnel, product bundles, MENTAL-IMAGERY, CONSUMER RESPONSES, HOLISTIC THINKING, PRODUCT, IMPACT, EXPERIENCE, YOURSELF, SERVICE, THOUGHT, ME