المؤلفون: Papadopoulou, Christina, Hultman, Magnus, Oghazi, Pejvak, 1979

المصدر: Psychology & Marketing.

مصطلحات موضوعية: construal level mindset, femvertising, Informational/transformational advertising, perceived authenticity

وصف الملف: print

URL الوصول: https://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-55813
https://doi.org/10.1002/mar.22153

المؤلفون: Papadopoulou, C., Hultman, M., Theotokis, A., Oghazi, Pejvak, 1979

المصدر: Optimistic Marketing in Challenging Times Developments in Marketing Science: Proceedings of the Academy of Marketing Science. :67-68

مصطلحات موضوعية: Adaptation/standardization, Construal level mindset, Managerial decision making, Psychic distance, Politics, Economy and the Organization of Society, Politik, ekonomi och samhällets organisering

وصف الملف: print

URL الوصول: https://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-51316