المؤلفون: Pellegrini, Davide, De Canio, Francesca

المساهمون: Pellegrini, Davide, De Canio, Francesca

مصطلحات موضوعية: e-WOM, co-value chain, citizens, customers, co-creator, social benefits, functional benefits, peer-to-peer communication, company-consumer communication, consumer behavior, convergence, collective responsibility, digital platforms, netnography

Relation: info:eu-repo/semantics/altIdentifier/isbn/978-9963-711-37-6; info:eu-repo/semantics/altIdentifier/wos/WOS:000371316100118; ispartofbook:Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment; 8th Annual Conference of the EuroMed Academy of Business; firstpage:1538; lastpage:1550; http://hdl.handle.net/11380/1177050

الاتاحة: http://hdl.handle.net/11380/1177050

المؤلفون: Pellegrini Davide, De Canio Francesca

المساهمون: Pellegrini, Davide, DE CANIO, Francesca

مصطلحات موضوعية: Co-advertising, Co-value chain, Social Responsibility, Company-consumer communication, Consumer Behavior, Netnography

Relation: volume:6; issue:1; firstpage:41; lastpage:58; journal:INTERNATIONAL JOURNAL OF ECONOMIC BEHAVIOR; http://hdl.handle.net/11380/1177040

الاتاحة: http://hdl.handle.net/11380/1177040

المؤلفون: Pellegrini, Davide, DE CANIO, Francesca

مصطلحات موضوعية: Social Responsibility, Company-consumer communication, Co-advertising, Co-value chain, Consumer Behavior, Netnography

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cdd51226e6503452395d33f1a22296b6