المؤلفون: Yuen, Tsunwai Wesley, Nieroda, Marzena, He, Hongwei, Park, Yunseul

المصدر: Yuen , T W , Nieroda , M , He , H & Park , Y 2021 , ' Can dissimilarity in product category be an opportunity for cross-gender brand extension? ' , Journal of Business Research , vol. 135 , pp. 348-357 . https://doi.org/10.1016/j.jbusres.2021.06.035

مصطلحات موضوعية: Cross-gender brand extension, Gendered branding, Product category fit, Brand gender personality dilution

وصف الملف: application/vnd.openxmlformats-officedocument.wordprocessingml.document

Relation: https://rhul.elsevierpure.com/en/publications/f54df366-f9f1-4413-8e82-3be18e40f422

الاتاحة: https://rhul.elsevierpure.com/en/publications/f54df366-f9f1-4413-8e82-3be18e40f422
https://doi.org/10.1016/j.jbusres.2021.06.035
https://pure.royalholloway.ac.uk/ws/files/43180427/JBR_Manuscript_RR3_JOBR_D_20_02700.docx

المؤلفون: Abolfazl Tajzadeh Namin, Fatemeh Chehraqi, Aidin Tajzadeh Namin

المصدر: مطالعات مدیریت بهبود و تحول, Vol 21, Iss 66, Pp 139-164 (2011)

مصطلحات موضوعية: brand extension, brand image, category fit, brand image fit, brand extension attitude, Organizational behaviour, change and effectiveness. Corporate culture, HD58.7-58.95, Industrial engineering. Management engineering, T55.4-60.8

وصف الملف: electronic resource

Relation: https://jmsd.atu.ac.ir/article_1890_a41e75491ca79f2d81ca609977441b24.pdf; https://doaj.org/toc/2251-8037; https://doaj.org/toc/2476-5988

URL الوصول: https://doaj.org/article/4118c9896b7c474487fde9a9315a37f3

المؤلفون: Tobin, Stephanie, Weary, Gifford, Brunner, Ryan, Gonzalez, Jessica, Han, H. Anna

المصدر: Social Cognition

مصطلحات موضوعية: category fit, causal uncertainty, impression formation, stereotyping

وصف الملف: application/pdf

Relation: https://eprints.qut.edu.au/217488/1/Tobin%2Bet%2Bal%2B2009.pdf; Tobin, Stephanie, Weary, Gifford, Brunner, Ryan, Gonzalez, Jessica, & Han, H. Anna (2009) Causal uncertainty and stereotype avoidance: The role of perceived category fit. Social Cognition, 27(6), pp. 917-928.; https://eprints.qut.edu.au/217488/; Faculty of Health; School of Psychology & Counselling

الاتاحة: https://eprints.qut.edu.au/217488/

المؤلفون: 陳建維, Chen, Chien-Wei, Lien, Nia-Hwa

المساهمون: 國貿系

مصطلحات موضوعية: Service brand alliance, co-branding structure, category fit, sales promotion, 服務品牌聯盟, 共同品牌結構, 品類契合度, 促銷活動

وصف الملف: 129 bytes; text/html

Relation: The Service Industries Journal, Volume 38, Issue 13-14, Pages 995-1016; https://nccur.lib.nccu.edu.tw//handle/140.119/120421; https://nccur.lib.nccu.edu.tw/bitstream/140.119/120421/1/index.html

الاتاحة: https://nccur.lib.nccu.edu.tw//handle/140.119/120421
https://doi.org/10.1080/02642069.2018.1427738
https://nccur.lib.nccu.edu.tw/bitstream/140.119/120421/1/index.html

المؤلفون: Goedertier, Frank, Dawar, Niraj, Weijters, Bert, Geuens, Maggie

المساهمون: Beckmann, S.C., Ringberg, T., Ritter, T.

المصدر: Proceedings of the 39th Annual Conference of the European Marketing Academy ; ISBN: 9788792569011

مصطلحات موضوعية: Business and Economics, category fit, product innovation, brand prototypicality, perceived risk

Relation: https://biblio.ugent.be/publication/999092; http://hdl.handle.net/1854/LU-999092

الاتاحة: https://biblio.ugent.be/publication/999092
http://hdl.handle.net/1854/LU-999092

المؤلفون: Goedertier, Frank, Dawar, Niraj, Geuens, Maggie, Weijters, Bert

المصدر: JOURNAL OF BUSINESS RESEARCH ; ISSN: 0148-2963

مصطلحات موضوعية: Science General, MARKET, CREATIVITY, IMPACT, CONSUMERS, EMPIRICAL-ANALYSIS, PRODUCT EVALUATION, PERCEIVED RISK, MODERATING ROLE, PREFERENCE, EQUITY, Brand prototypicality, Novelty, Category fit, Product innovation

وصف الملف: application/pdf

Relation: https://biblio.ugent.be/publication/5815792; http://hdl.handle.net/1854/LU-5815792; http://dx.doi.org/10.1016/j.jbusres.2014.04.005; https://biblio.ugent.be/publication/5815792/file/5815802

الاتاحة: https://biblio.ugent.be/publication/5815792
http://hdl.handle.net/1854/LU-5815792
https://doi.org/10.1016/j.jbusres.2014.04.005
https://biblio.ugent.be/publication/5815792/file/5815802

المؤلفون: THOMPSON, PETER

مصطلحات موضوعية: brand extension, brand fit, category fit, accessibility and diagnosticity, brand extension evaluation process

Relation: http://hdl.handle.net/11343/42228

الاتاحة: http://hdl.handle.net/11343/42228

المؤلفون: Peev, Plamen Pavlov

مصطلحات موضوعية: Ingredient strategies, Gain-loss framing effects, Regulatory focus, Brand extensions, Category fit, Brand evaluations, Contrast effects, Mindsets

Relation: peev_plamen_p_201105_phd; http://purl.galileo.usg.edu/uga_etd/peev_plamen_p_201105_phd; http://hdl.handle.net/10724/27265

الاتاحة: http://hdl.handle.net/10724/27265
http://purl.galileo.usg.edu/uga_etd/peev_plamen_p_201105_phd

المؤلفون: Park, Moo-Yul(박무열)

المساهمون: Hyun, Yong-Jin(현용진)

مصطلحات موضوعية: 브랜드 이미지 유사성, 제품군 유사선, 브랜드 제휴, 브랜드 태도, 요소 브랜딩, ingredient branding, product category fit, brand concept fit, brand alliance

الاتاحة: http://hdl.handle.net/10203/181457
http://library.kaist.ac.kr/index.php?TargetPageName=wSrchAllDetailView.php&bibctrlno=467507

المؤلفون: YİĞİT, Melis Kaytaz

المصدر: Volume: 13, Issue: 1 1-28
Pazarlama ve Pazarlama Araştırmaları Dergisi

مصطلحات موضوعية: Brand,brand extension,brand trust,category fit,image fit, Marka,marka genişlemesi,marka güveni,kategori uyumu,imaj uyumu

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=tubitakulakb::8c5cc4f6f27f0d2832b9923b09464198
https://dergipark.org.tr/tr/pub/ppad/issue/60994/905979