المؤلفون: Goel, Ashish¹ (AUTHOR), Baliga, Ashwin J.^2,3 (AUTHOR), Rangarajan, Deva^2,3 (AUTHOR) d.rangarajan@ieseg.fr, Lussier, Bruno⁴ (AUTHOR)

المصدر: Journal of Personal Selling & Sales Management. Jun2024, p1-17. 17p. 1 Illustration.

مصطلحات موضوعية: *BUSINESS-to-business transactions, *CUSTOMER relationship management, EVIDENCE gaps, TECHNICAL literature, SOCIAL media, LITERATURE

المؤلفون: Hochstein, Bryan¹ (AUTHOR), Voorhees, Clay² (AUTHOR), Johnson, Ross³ (AUTHOR), McCoy, Neal⁴ (AUTHOR), Mehrotra, Vijay⁵ (AUTHOR)

المصدر: Harvard Business Review. Jul/Aug2024, Vol. 102 Issue 4, p104-113. 10p. 3 Cartoon or Caricatures.

مصطلحات موضوعية: *BUSINESS-to-business transactions, *CUSTOMER retention, *CUSTOMER relations, *PRODUCT usage, *VALUE (Economics), *DATA analysis, DATA management

المؤلفون: Friess, Maximilian (AUTHOR) friess@lmu.de, Kassemeier, Roland (AUTHOR)

المصدر: Journal of International Marketing. Mar2024, Vol. 32 Issue 1, p92-111. 20p.

مصطلحات موضوعية: *BUSINESS-to-business transactions, *PRICE increases, *FINANCIAL performance, *CONSUMERS, *INTERNATIONAL business enterprises

المؤلفون: Wieczerzycki, Marcin¹ (AUTHOR) marcin.wieczerzycki@ue.poznan.pl, Ratajczak-Mrozek, Milena¹ (AUTHOR) milena.ratajczak@ue.poznan.pl, Hauke-Lopes, Aleksandra¹ (AUTHOR) Aleksandra.Hauke-Lopes@ue.poznan.pl, Colurcio, Maria² (AUTHOR) mariacolurcio@unicz.it

المصدر: Journal of Business & Industrial Marketing. 2025, Vol. 40 Issue 1, p53-68. 16p.

مصطلحات موضوعية: *CUSTOMER cocreation, *BUSINESS-to-business electronic markets, *BUSINESS-to-business transactions, *LABOR theory of value, *CONSUMERS, DIGITAL technology

المؤلفون: Sethi, Kanupriya¹, Biswas, Baidyanath² b.biswas@imi-k.edu.in, Balodi, Krishna Chandra³

المصدر: Global Business Review. Dec2024, Vol. 25 Issue 6, p1423-1439. 17p.

مصطلحات موضوعية: *BUSINESS-to-business electronic markets, *BUSINESS models, *NEW business enterprises, *ELECTRONIC markets

مصطلحات جغرافية: INDIA

المؤلفون: Zeißler, Jennifer (AUTHOR), Mandler, Timo (AUTHOR) jennifer.zeissler@uni-hamburg.de, Kim, Jeeyeon (AUTHOR)

المصدر: Journal of International Marketing. Jun2023, Vol. 31 Issue 2, p103-123. 21p. 1 Diagram, 5 Charts.

مصطلحات موضوعية: *BUSINESS-to-business electronic markets, *BUSINESS-to-business transactions, *WORKERS' rights, *MORAL hazard, LEGAL rights, TREATIES

المؤلفون: Cron, William L.^1,2,3 (AUTHOR), Alavi, Sascha¹ (AUTHOR), Habel, Johannes⁴ (AUTHOR)

المصدر: Journal of Personal Selling & Sales Management. Jun2023, Vol. 43 Issue 2, p117-127. 11p. 1 Diagram, 4 Charts, 3 Graphs.

مصطلحات موضوعية: *BUSINESS-to-business electronic markets, *CONSUMERS, *RETAIL industry, *RETAIL banking, *PURCHASING, *BUSINESS-to-business transactions, ELECTRIC power

المؤلفون: Fehl, Amy Greiner¹ (AUTHOR), Good, Valerie² (AUTHOR), Arnold, Todd³ (AUTHOR)

المصدر: Journal of Personal Selling & Sales Management. Sep2023, Vol. 43 Issue 3, p159-177. 19p. 4 Diagrams, 5 Charts.

مصطلحات موضوعية: *BUSINESS-to-business transactions, *SOCIAL exchange, *PERCEIVED quality, *NUDGE theory, *BRAND name products

المؤلفون: Pang, Fanglan¹ (AUTHOR) 1125377322@qq.com, Wei, Ruifeng² (AUTHOR) ruifengwei_jiayou@163.com, Zhuang, Guijun³ (AUTHOR) zhgj@mail.xjtu.edu.cn

المصدر: Journal of Business & Industrial Marketing. 2024, Vol. 39 Issue 11, p2519-2529. 11p.

مصطلحات موضوعية: *BUSINESS-to-business electronic markets, *BUSINESS-to-business transactions, *MARKETING channels, *MARKETING strategy, *MANUFACTURING industries

المؤلفون: Ivens, Björn Sven¹ (AUTHOR) Bjoern.ivens@uni-bamberg.de, Pardo, Catherine² (AUTHOR) pardo@em-lyon.com, Wei, Ruiqi² (AUTHOR) wei@em-lyon.com

المصدر: Industrial Marketing Management. Nov2024, Vol. 123, p108-118. 11p.

مصطلحات موضوعية: *BUSINESS networks, *BUSINESS-to-business electronic markets, *BUSINESS-to-business transactions, *DIVERSITY in the workplace, INTERNET of things

المؤلفون: Li, Chenzhuoer¹ (AUTHOR), Yang, Yang¹ (AUTHOR), Li, Shan¹ (AUTHOR), Wu, Xiaoman² (AUTHOR), Xin, Huiyu¹ (AUTHOR) xinhuiyu56@outlook.com

المصدر: Journal of Business-to-Business Marketing. Sep2024, p1-18. 18p. 2 Illustrations.

مصطلحات موضوعية: *SWITCHING costs, *BUSINESS-to-business electronic markets, *BUSINESS-to-business transactions, *MARKET entry, RESEARCH questions

المؤلفون: Klarmann, Martin¹ (AUTHOR), Wouters, Marc² (AUTHOR)

المصدر: Journal of Personal Selling & Sales Management. Mar2023, Vol. 43 Issue 1, p46-64. 19p. 2 Diagrams, 6 Charts, 1 Graph.

مصطلحات موضوعية: *CONSUMERS, *BUSINESS-to-business electronic markets, *BUSINESS-to-business transactions

المؤلفون: Pedersen, Carsten Lund¹ (AUTHOR) calp@itu.dk, Ritter, Thomas^1,2 (AUTHOR) ritter@cbs.dk

المصدر: Industrial Marketing Management. Nov2024, Vol. 123, p162-172. 11p.

مصطلحات موضوعية: *BUSINESS-to-business electronic markets, *ARTIFICIAL intelligence, *VALUE creation, DIGITAL technology, THEORY-practice relationship

المؤلفون: Khan, Adnan¹ (AUTHOR) fpm22adnankhan@imt.ac.in, Sindhwani, Rohit² (AUTHOR) rohit.sindhwani@mdi.ac.in, Atif, Mohd³ (AUTHOR) matif1@jmi.ac.in, Varma, Ashish¹ (AUTHOR) avarma@imt.edu

المصدر: Journal of Business & Industrial Marketing. 2024, Vol. 39 Issue 8, p1764-1787. 24p.

مصطلحات موضوعية: *COVID-19 pandemic, *BUSINESS-to-business transactions, *SUPPLY chains, *SUPPLY chain disruptions, *BUSINESS to business electronic commerce, *REVERSE logistics, SOCIAL learning theory, BLACK swan theory

مصطلحات جغرافية: INDIA

المؤلفون: Jirásek, Michal¹ (AUTHOR) mijirasek@mail.muni.cz, Macháčová, Irma² (AUTHOR), Soukup, Tomáš³ (AUTHOR)

المصدر: Journal of Applied Behavioral Science. Jun2024, Vol. 60 Issue 2, p381-384. 4p.

مصطلحات موضوعية: *MARKETING research, *BUSINESS-to-business transactions, *BUSINESS-to-business electronic markets, *DECISION making, BEHAVIORAL sciences

المؤلفون: Dianna Booher

Resource Type: eBook.

الموضوعات: Business writing, Business communication, BUSINESS & ECONOMICS / Skills, BUSINESS & ECONOMICS / Business Communication / Ge, BUSINESS & ECONOMICS / Business Writing

Categories: BUSINESS & ECONOMICS / Skills, BUSINESS & ECONOMICS / Business Communication / General, BUSINESS & ECONOMICS / Business Writing

المؤلفون: Guenzi, Paolo, Nijssen, Edwin J.

المصدر: Journal of Personal Selling & Sales Management; Sep2024, Vol. 44 Issue 3, p253-273, 21p

مصطلحات موضوعية: SELF-determination theory, DIGITAL technology, BUSINESS-to-business transactions, SELF-efficacy, COMPETITIVE advantage in business

المؤلفون: Rodríguez, Rocío¹ (AUTHOR) rrodriguez@um.es, Høgevold, Nils² (AUTHOR) nils.hogevold@kristiania.no, Molina-Castillo, Francisco-Jose³ (AUTHOR) fjmolina@um.es, Svensson, Goran⁴ (AUTHOR) gosv61@gmail.com

المصدر: Journal of Business & Industrial Marketing. 2024, Vol. 39 Issue 8, p1800-1808. 9p.

مصطلحات موضوعية: *ORGANIZATIONAL performance, *BUSINESS-to-business transactions, *DIGITAL communications, *CUSTOMER relationship management, DIGITAL technology

مصطلحات جغرافية: NORWAY

المؤلفون: Yaghtin, Shahrzad¹ (AUTHOR) yaghtin80@yahoo.com, Mero, Joel² (AUTHOR) joel.j.mero@jyu.fi

المصدر: Journal of Business & Industrial Marketing. 2024, Vol. 39 Issue 6, p1192-1208. 17p.

مصطلحات موضوعية: *BUSINESS-to-business transactions, *CUSTOMER feedback, *ENERGY industries, *CONSUMERS, *INFORMATION storage & retrieval systems, MACHINE learning

المؤلفون: Amoozad Mahdiraji, Hannan¹ (AUTHOR) h.m.amoozad@bham.ac.uk, Abbasi Kamardi, Aliasghar² (AUTHOR) abbassikamardi@ut.ac.ir, Razavi Hajiagha, Seyed Hossein³ (AUTHOR) h.razavi@khatam.ac.ir, Vrontis, Demetris^4,5,6 (AUTHOR) vrontis.d@unic.ac.cy

المصدر: Industrial Marketing Management. Aug2024, Vol. 121, p179-197. 19p.

مصطلحات موضوعية: *BUSINESS-to-business transactions, *INTERNATIONAL business enterprises, MATRIX multiplications, THEMATIC analysis, STRUCTURAL models