المؤلفون: Montalvo Arroyave, Luisa Fernanda

Thesis Advisors: Fajula, Anna

المصدر: TDX (Tesis Doctorals en Xarxa)

مصطلحات موضوعية: Estratègia de marca, Brand strategy, Estrategia de marca, Comunicació de marca, Brand communication, Comunicación de marca, Lovebrand, Ciències Socials

وصف الملف: application/pdf

URL الوصول: http://hdl.handle.net/10803/691876

المؤلفون: Pinto, Maria Francisca Silva Marques da Costa

المساهمون: Tiago, Maria Teresa Pinheiro de Melo Borges, RUN

مصطلحات موضوعية: Brand Lifecycle, Brand Equity, Drivers, Inhibitors, Brand Introduction, Brand Growth, Brand Maturity, Brand Decline, Brand Strategy, Brand Loyalty, Consumer Perception, Brand Managers, Brand Insights, Brand Evolution, SDG 8 - Decent work and economic growth, SDG 9 - Industry, innovation and infrastructure, SDG 12 - Responsible production and consumption, Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/174871

المؤلفون: Gordillo-Rodriguez, Maria-Teresa, Marín-Montín, Joaquín, Fernández Gómez, Jorge David

المصدر: International Journal of Sports Marketing and Sponsorship, 2024, Vol. 25, Issue 4, pp. 862-894.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/IJSMS-11-2023-0228

المؤلفون: Gupta, Shruti, Sondhi, Neena

المصدر: Emerald Emerging Markets Case Studies, 2024, Vol. 14, Issue 2, pp. 1-26.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/EEMCS-12-2023-0492

المؤلفون: Gall, Lena

المساهمون: Rajsingh, Peter, Veritati - Repositório Institucional da Universidade Católica Portuguesa

مصطلحات موضوعية: Consumer personality traits, Luxury brand personalities, Purchase intentions, Big five personality model, Luxury consumer behavior, Brand strategy, Traços de personalidade do consumidor, Personalidades de marcas de luxo, Intenções de compra, Modelo dos cinco grandes traços de personalidade, Comportamento do consumidor de luxo, Estratégia de marca, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10400.14/46390

المؤلفون: Tosun, Nilgun Asli

المساهمون: Romba, Maria Inês das Neves Moreira de Almeida, Veritati - Repositório Institucional da Universidade Católica Portuguesa

مصطلحات موضوعية: Philips domestic appliances in the Netherlands, NutriU app, Digital marketing, Global corporate culture, Marketing strategy, Brand strategy, Corporate marketing, Digital transformation, Innovation in marketing, Global marketing strategies, Domestic kitchen appliances, Organizational culture, Consumer-centric strategies, Consumer engagement, Philips domestic appliances nos Países Baixos, Aplicativo NutriU, Marketing digital, Cultura corporativa global, Estratégia de marketing, Estratégia de marca, Marketing corporativo, Transformação digital, Inovação em marketing, Estratégias globais de marketing, Eletrodomésticos de cozinha, Cultura organizacional, Estratégias centradas no consumidor, Envolvimento do consumidor, Domínio/Área Científica::Ciências Sociais::Ciências da Comunicação

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10400.14/45967

المؤلفون: Cristina Errázuriz, María Augusta Scagliotti

المصدر: Church, Communication and Culture, Vol 9, Iss 2, Pp 393-409 (2024)

مصطلحات موضوعية: Identity, communications, internal culture, purpose, brand strategy, Philosophy of religion. Psychology of religion. Religion in relation to other subjects, BL51-65, Communication. Mass media, P87-96

وصف الملف: electronic resource

Relation: https://doaj.org/toc/2375-3234; https://doaj.org/toc/2375-3242

URL الوصول: https://doaj.org/article/dc58c3a6df9d4cb3a3f6b45d14e45c28

المؤلفون: Ghasem Zarei, Mohammad Bahadorinezhad

المصدر: Галактика медиа: журнал медиа исследований, Vol 6, Iss 2, Pp 138-161 (2024)

مصطلحات موضوعية: branding, real-time, social media, real-time branding, brand and social mediated, consumer interaction, market feedback, brand strategy, digital marketing, content management, Communication. Mass media, P87-96

وصف الملف: electronic resource

Relation: https://galacticamedia.com/index.php/gmd/article/view/456; https://doaj.org/toc/2658-7734

URL الوصول: https://doaj.org/article/fed6234596f845c287e8b5c2fadd1e0a

المؤلفون: Silva, Ana Sofia Pestana Ferreira da

المساهمون: Kousi, Sofia, RUN

مصطلحات موضوعية: Brand strategy, Caregiving, Segmentation, Targeting, Positioning, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/173693

المؤلفون: Duetz, Finn

المساهمون: Reis, Ricardo, Veritati - Repositório Institucional da Universidade Católica Portuguesa

مصطلحات موضوعية: Dynamic capabilities, Business adaptive strategies, Brands, Brand strategy, Brand relevance & awareness, Capacidades dinâmicas, Estratégias empresariais adaptativas, Marcas, Estratégia de marca, Relevância e conhecimento da marca, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10400.14/45144

المؤلفون: Antão, André Filipe Barroqueiro

المساهمون: Tavares, Pedro, Veritati - Repositório Institucional da Universidade Católica Portuguesa

مصطلحات موضوعية: Cork stoppers, Wine industry, Brand strategy, B2B branding, Rolhas de cortiça, Indústria vinícola, Estratégia de marca, Estratégia de marca em b2b, Domínio/Área Científica::Ciências Sociais::Economia e Gestão

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10400.14/44730

المؤلفون: Cooper, Tony, Stavros, Constantino, Dobele, Angela R.

المصدر: Journal of Product & Brand Management, 2023, Vol. 32, Issue 8, pp. 1173-1190.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-09-2022-4138

المؤلفون: Perdigão, Margarida Silvério

المساهمون: Mendes, António, Repositório Comum

مصطلحات موضوعية: Brand strategy, Branding, Marketing, Projeto

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10400.26/48587

المصدر: Strategic Direction, 2023, Vol. 39, Issue 9, pp. 30-32.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/SD-08-2023-0096

المؤلفون: Sotelo-Duarte, Manuel, Gónzalez-Cavazos, Beatriz

المصدر: Young Consumers, 2023, Vol. 24, Issue 3, pp. 253-271.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/YC-06-2022-1539

المؤلفون: Cheng, Kwang-Hwee

المصدر: Asia Pacific Journal of Marketing and Logistics, 2022, Vol. 35, Issue 3, pp. 606-624.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/APJML-10-2020-0703

المؤلفون: Puente, Angel del Castillo

المصدر: Journal of Infrastructure, Policy and Development; Vol 8, No 15 (Published); 10189 ; 2572-7931 ; 2572-7923

مصطلحات موضوعية: perceived value, refined sugar, consumer behavior, public policy, market regulation, brand strategy

وصف الملف: application/pdf

Relation: https://systems.enpress-publisher.com/index.php/jipd/article/view/10189/5003

الاتاحة: https://systems.enpress-publisher.com/index.php/jipd/article/view/10189
https://doi.org/10.24294/jipd10189

المؤلفون: Irma, Oktarini, Neneng Nurlaela, Arief, Iwan, Setiawan

المصدر: International Journal of Current Science Research and Review, 07(08), 5952-5962, (2024-08-05)

مصطلحات موضوعية: 5A Model, brand management, cannibalization, Cement Industry, Fighting Brand, Marketing Strategy, multi brand strategy, targeted marketing communication

Relation: https://doi.org/10.5281/zenodo.13220043; https://doi.org/10.5281/zenodo.13220044; oai:zenodo.org:13220044

الاتاحة: https://doi.org/10.5281/zenodo.13220044

المؤلفون: Marín Montín, Joaquín, Fernández Gómez, Jorge David, Gordillo Rodríguez, María Teresa

المساهمون: Universidad de Sevilla. Departamento de Comunicación Audiovisual, Publicidad y Literatura, Universidad de Sevilla. HUM1013: Equipo de Investigación de la Imagen y la Cultura Visual en el Ámbito de la Comunicación Audiovisual, Universidad de Sevilla. SEJ539: Grupo de investigación en comunicación política, ideología y propaganda

مصطلحات موضوعية: Celebridades deportivas, Valores del deporte, Celebrity Endorsement, Estrategia de marca, Estrategia de Instagram, Sports celebrities, Instagram strategy, Sports values, Brand strategy

Relation: adComunica: revista científica de estrategias, tendencias e innovación en comunicación, 27, 105-138.; https://www.e-revistes.uji.es/index.php/adcomunica/article/view/7761; https://idus.us.es/handle//11441/154656

الاتاحة: https://idus.us.es/handle//11441/154656

المؤلفون: Palomo-Domínguez, Isabel, Elías Zambrano, Rodrigo, Álvarez Rodríguez, Víctor

المساهمون: Marketing y Comunicación

المصدر: Sustainability (Switzerland) - 2023, Vol. 15 n. 11 pp. 1-12

مصطلحات موضوعية: Gen Z, sustainable fashion, sharing economy, industry 4.0, vinted, eco-friendly, consumption behavior, brand attributes, brand strategy, focus group

وصف الملف: application/pdf

Relation: http://hdl.handle.net/10498/32542

الاتاحة: http://hdl.handle.net/10498/32542
https://doi.org/10.3390/SU15118753