المؤلفون: Luqman Lee, Rabendra Yudistira Alamin, Syarifa Hanoum, Ellya Zulaikha, Putri Dwitasari

المصدر: F1000Research, Vol 13 (2024)

مصطلحات موضوعية: Visual identity, reputation, internal stakeholder perception, experiential brand meaning, HEIs, eng, Medicine, Science

وصف الملف: electronic resource

Relation: https://f1000research.com/articles/13-1535/v1; https://doaj.org/toc/2046-1402

URL الوصول: https://doaj.org/article/4bdf5e800dff4cfe87b75583f84b2258

المؤلفون: Wertz, Robert A.

المصدر: Journal of Product & Brand Management, 2023, Vol. 32, Issue 8, pp. 1388-1398.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-08-2022-4124

المؤلفون: Jaufenthaler, Philipp

المصدر: Journal of Product & Brand Management, 2022, Vol. 32, Issue 5, pp. 697-712.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-11-2021-3741

المؤلفون: Khanna, Kritika, Pandher, Jagwinder Singh, Bedi, Sarbjit Singh

المصدر: Higher Education, Skills and Work-Based Learning, 2023, Vol. 13, Issue 3, pp. 528-559.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/HESWBL-03-2023-0076

المؤلفون: Olga Roshchupkina, Gi-Du Kang

المصدر: Asia Marketing Journal, Vol 25, Iss 2, Pp 45-60 (2023)

مصطلحات موضوعية: brand meaning, brand name, brand attitude, script, korea, Business, HF5001-6182

وصف الملف: electronic resource

Relation: https://amj.kma.re.kr/cgi/viewcontent.cgi?article=1609&context=journal; https://doaj.org/toc/1598-7868; https://doaj.org/toc/2765-6500

URL الوصول: https://doaj.org/article/a9a78a8b3bb24b88b6372ee6cdb89b13

المؤلفون: He, Jiaxun, Zhang, Fan

المصدر: European Journal of Marketing, 2022, Vol. 56, Issue 10, pp. 2774-2803.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/EJM-10-2021-0813

المؤلفون: Vredeveld, Anna, Kara, Selcan

المصدر: Journal of Product & Brand Management, 2022, Vol. 31, Issue 6, pp. 938-950.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-01-2021-3335

المؤلفون: Baker, Jonathan J., Fehrer, Julia A., Brodie, Roderick J.

المصدر: Journal of Service Management, 2022, Vol. 33, Issue 3, pp. 465-484.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JOSM-07-2021-0261

المؤلفون: Lückenbach, Florian, Schmidt, Holger J., Henseler, Jörg

المساهمون: Information Management Research Center (MagIC) - NOVA Information Management School

مصطلحات موضوعية: Social entrepreneurship organizations, Brand management, Brand co-creation, Social branding, Social entrepreneurial brand meaning, Strategy and Management, Marketing, SDG 8 - Decent Work and Economic Growth

Relation: info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04152%2F2020/PT; PURE: 48327973; PURE UUID: 829b53f3-3f4a-4105-92dd-d9c4600579d7; crossref: 10.1057/s41262-022-00299-1; Scopus: 85143612540; WOS: 000896970300003; http://hdl.handle.net/10362/146273; https://doi.org/10.1057/s41262-022-00299-1

الاتاحة: http://hdl.handle.net/10362/146273
https://doi.org/10.1057/s41262-022-00299-1

المؤلفون: Veloutsou, Cleopatra, Delgado-Ballester, Elena

المصدر: Spanish Journal of Marketing -ESIC, 2018, Vol. 22, Issue 3, pp. 254-271.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/SJME-12-2018-036

المؤلفون: Tjandra, Nathalia Christiani, Rihova, Ivana, Snell, Sarah, Den Hertog, Claire S., Theodoraki, Eleni

المصدر: Journal of Product & Brand Management, 2020, Vol. 30, Issue 1, pp. 58-73.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-08-2019-2539

المؤلفون: Tambè, Giuseppe

مصطلحات موضوعية: Brand equity, Brand equity measurement, Customer-based brand equity, Brand awareness, Brand response, Brand meaning, Brand loyalty, Football clubs, Valor da marca, Medição do valor da marca, Modelo do valor da marca baseado no cliente, Consciência da marca, Resposta da marca, Significado da marca, Lealdade à marca, Clubes de futebol

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10071/21696

المؤلفون: Gaski, John F.

المصدر: Journal of Product & Brand Management, 2020, Vol. 29, Issue 4, pp. 517-530.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-11-2018-2124

المؤلفون: Bongumusa Bright Mhlongo, Roger B Mason

المصدر: Innovative Marketing, Vol 16, Iss 3, Pp 1-13 (2020)

مصطلحات موضوعية: automotive, brand meaning, consumer perceptions, developing country, generational marketing, quality, Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

Relation: https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/13800/IM_2020_03_Mhlongo.pdf; https://doaj.org/toc/1814-2427; https://doaj.org/toc/1816-6326

URL الوصول: https://doaj.org/article/c42ea4a2395a4a409ddc41a1527c85fe

المؤلفون: Tawami, Tatan, Maulia Indrayani, Lia, Sobarna, Cece, Yuliawati, Susi, Dilyard, John

المصدر: Journal of Eastern European and Central Asian Research (JEECAR); Vol. 9 No. 5 (2022): Journal of Eastern European and Central Asian Research; 865-873 ; 2328-8280 ; 2328-8272 ; 10.15549/jeecar.v9i5

مصطلحات موضوعية: Brand Meaning, Social Categories, Semiotic Approach, Future Marketing

وصف الملف: application/pdf

Relation: http://ieeca.org/journal/index.php/JEECAR/article/view/1065/433; http://ieeca.org/journal/index.php/JEECAR/article/view/1065

الاتاحة: http://ieeca.org/journal/index.php/JEECAR/article/view/1065
https://doi.org/10.15549/jeecar.v9i5.1065

المصدر: Strategic Direction, 2020, Vol. 37, Issue 1, pp. 13-15.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/SD-10-2020-0185

المؤلفون: Evans, Bradley P., Starr, Richard G., Brodie, Roderick J.

المصدر: Journal of Product & Brand Management, 2019, Vol. 28, Issue 6, pp. 707-719.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-12-2017-1706

المؤلفون: Jian, Yufan, Zhou, Zhimin, Zhou, Nan

المصدر: Journal of Product & Brand Management, 2019, Vol. 28, Issue 4, pp. 529-539.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-08-2018-1981

المؤلفون: McLaughlin, Caitlin¹, Parent, Mark²

المصدر: Journal of Management Research 19(1):3-15. 2019

المؤلفون: Tarnovskaya, Veronika, Biedenbach, Galina

المصدر: Marketing Intelligence & Planning, 2018, Vol. 36, Issue 4, pp. 455-469.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/MIP-09-2017-0192