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1Academic Journal
المؤلفون: Valter M. M. Fortes, Gabriel S. Milan, Luciene Eberle, Deonir De Toni
المصدر: RAM. Revista de Administração Mackenzie, Vol 20, Iss 5 (2019)
مصطلحات موضوعية: perceived quality, brand awareness, brand personality, brand love, brand loyalty qualidade percebida, consciência da marca, personalidade da marca, amor à marca, lealdade à marca, Social Sciences, Commerce, HF1-6182, Business, HF5001-6182
وصف الملف: electronic resource