المؤلفون: Faria, Gabrielle Filipa Banrezes

المساهمون: Rita, Paulo Miguel Rasquinho Ferreira, Oliveira, Pedro Miguel Garcia de, RUN

مصطلحات موضوعية: Augmented reality, Advertising, Attitude toward the Ad, Attitude toward the brand, Brand familiarity, Advertising value, SDG 8 - Decent work and economic growth, Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação

وصف الملف: application/pdf

الاتاحة: http://hdl.handle.net/10362/174174

المؤلفون: Taiyang Zhao, Ziwei Liang, Yuqi Du, Ershuai Huang, Yun Zou

المصدر: Journal of Theoretical and Applied Electronic Commerce Research, Vol 19, Iss 4, Pp 3123-3136 (2024)

مصطلحات موضوعية: brand rejection, in group brand, sense of control, brand familiarity, uncertainty identity theory, Business, HF5001-6182

وصف الملف: electronic resource

Relation: https://www.mdpi.com/0718-1876/19/4/151; https://doaj.org/toc/0718-1876

URL الوصول: https://doaj.org/article/6472ed73c12a4b96aca1cbe7c0867d2d

المؤلفون: Qing, Wang, Safeer, Asif Ali, Khan, Muhammad Saqib

المصدر: Journal of Hospitality and Tourism Technology, 2024, Vol. 15, Issue 3, pp. 465-478.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JHTT-09-2023-0282

المؤلفون: Aljarah, Ahmad, Sawaftah, Dima, Ibrahim, Blend, Lahuerta-Otero, Eva

المصدر: European Journal of Innovation Management, 2022, Vol. 27, Issue 4, pp. 1160-1181.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/EJIM-05-2022-0259

المؤلفون: Ojiaku, Obinna C., Nwaizugbo, Ireneus Chukwudi, Osarenkhoe, Aihie, 1960

المصدر: International Journal of Innovation and Technology Management (IJITM). 21(6)

مصطلحات موضوعية: Online customer reviews, brand familiarity, e-WOM, e-commerce, online shopping, retailing

وصف الملف: electronic

URL الوصول: https://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-45278
https://doi.org/10.1142/s0219877024500494
https://hig.diva-portal.org/smash/get/diva2:1885980/FULLTEXT01.pdf

المؤلفون: Hou, Jiayi, Han, Boya, Chen, Long, Zhang, Ke

المصدر: Journal of Product & Brand Management, 2023, Vol. 32, Issue 7, pp. 1082-1092.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-03-2022-3926

المؤلفون: Nichols, Bridget Satinover, Kirchoff, Jon Frederick, Confente, Ilenia, Stolze, Hannah

المصدر: Journal of Product & Brand Management, 2023, Vol. 32, Issue 6, pp. 908-926.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-07-2021-3569

المؤلفون: Md Husin, Maizaitulaidawati, Aziz, Shahab, Bhatti, Tariq

المصدر: Journal of Islamic Marketing, 2022, Vol. 14, Issue 8, pp. 2009-2026.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JIMA-04-2020-0093

المؤلفون: Raza, Mohsin, Khalid, Rimsha, Raza, Hassan

المصدر: Kybernetes, 2023, Vol. 52, Issue 7, pp. 2470-2487.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/K-07-2022-1062

المؤلفون: Yi-Fen Chen, Tzu-Ting Pang, Boedi Hartadi Kuslina

المصدر: Journal of Theoretical and Applied Electronic Commerce Research, Vol 18, Iss 3, Pp 1320-1337 (2023)

مصطلحات موضوعية: online hotel booking, fairness perception, price discrimination, brand familiarity, regulatory focus, Business, HF5001-6182

وصف الملف: electronic resource

Relation: https://www.mdpi.com/0718-1876/18/3/67; https://doaj.org/toc/0718-1876

URL الوصول: https://doaj.org/article/7b14d3d59a0448b5a3b7fd5f82d2afc7

المؤلفون: Li, Yao, Song, Xuge, Zhou, Mi

المصدر: Journal of Research in Interactive Marketing, 2022, Vol. 17, Issue 3, pp. 398-415.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JRIM-03-2022-0107

المؤلفون: Herédia-Colaço, Vera

المصدر: Journal of Product & Brand Management, 2022, Vol. 32, Issue 3, pp. 436-453.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/JPBM-12-2021-3782

المؤلفون: Lazuardi, Tazqia Nabila, Syah, Tantri Yanuar Rahmat

المصدر: Jurnal PASTI (Penelitian dan Aplikasi Sistem dan Teknik Industri); Vol 18, No 2 (2024): Jurnal PASTI; 253-264 ; 2598-4853 ; 2085-5869

مصطلحات موضوعية: Environmental concern, Perceived value, Brand Familiarity, Purchase Intention Willingness to Pay

وصف الملف: application/pdf

Relation: https://publikasi.mercubuana.ac.id/index.php/pasti/article/view/30060/8836; https://publikasi.mercubuana.ac.id/index.php/pasti/article/downloadSuppFile/30060/7249; https://publikasi.mercubuana.ac.id/index.php/pasti/article/view/30060

الاتاحة: https://publikasi.mercubuana.ac.id/index.php/pasti/article/view/30060
https://doi.org/10.22441/pasti.2024.v18i2.010

المؤلفون: Handoyo, Mishelly Sherina, Firdausy, Carunia Mulya

المصدر: Jurnal Manajerial Dan Kewirausahaan; Vol. 6 No. 1 (2024): Jurnal Manajerial dan Kewirausahaan; 65-71 ; 2657-0025

مصطلحات موضوعية: brand image, brand trust, brand familiarity, purchase intention

وصف الملف: application/pdf

Relation: https://journal.untar.ac.id/index.php/JMDK/article/view/28570/17092; https://journal.untar.ac.id/index.php/JMDK/article/view/28570

الاتاحة: https://journal.untar.ac.id/index.php/JMDK/article/view/28570

المؤلفون: Prayogo, Nico Siswanto, Kunto, Yohanes Sondang, Raharja, Michael Setiabudi, Eleison, Ni Putu Gabriella Kyrie, Budiono, Alfredo Gian

المصدر: Jurnal Manajemen Pemasaran; Vol. 18 No. 1 (2024): April 2024; 58-68 ; 2597-615X ; 1907-235X ; 10.9744/pemasaran.v18.i1

مصطلحات موضوعية: brand familiarity, perceived nostalgia, post-purchase intention, jajan tradisional, Millennial, gen Z

وصف الملف: application/pdf

Relation: https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/28243/21108; https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/28243

الاتاحة: https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/28243

المؤلفون: Holvoet, Sanne, Hudders, Liselot, Herrewijn, Laura

المصدر: COMMUNICATIONS-EUROPEAN JOURNAL OF COMMUNICATION RESEARCH ; ISSN: 0341-2059 ; ISSN: 1613-4087

مصطلحات موضوعية: Social Sciences, adolescents, social network advertising, advertising type effects, advertising processing, social proof, persuasion knowledge, CONSUMER SOCIALIZATION, BRAND FAMILIARITY, PRIVACY CONCERNS, DECISION-MAKING, TRUST, RESPONSES, CHILDREN, CONTEXT, MEDIA

وصف الملف: application/pdf

Relation: https://biblio.ugent.be/publication/8721714; https://biblio.ugent.be/publication/8721714/file/01GW1J12JVPYEQHFRFMRBWCV4E

الاتاحة: https://biblio.ugent.be/publication/8721714
http://hdl.handle.net/1854/LU-8721714
https://doi.org/10.1515/commun-2021-0044
https://biblio.ugent.be/publication/8721714/file/01GW1J12JVPYEQHFRFMRBWCV4E

المؤلفون: Feng, P, Wang, J, Ding, X, Li, C, Guo, F

المساهمون: School of Hotel and Tourism Management

مصطلحات موضوعية: Booking decisions, Brand familiarity, LPP, N400, Online review, P200

Relation: http://hdl.handle.net/10397/105193; 13; 2-s2.0-85143724076; 990640; OA_Scopus/WOS

الاتاحة: http://hdl.handle.net/10397/105193
https://doi.org/10.3389/fpsyg.2022.990640

المؤلفون: Susilowati, Heni, Ady, Pangeran Pandu Bayu, Widyaningsih, Dewi

المصدر: Journal of Management and Digital Business; Vol. 4 No. 2 (2024): Journal of Management and Digital Business; 276-287 ; 2797-9555 ; 10.53088/jmdb.v4i2

مصطلحات موضوعية: Influencer type, Brand familiarity, Sponshorship disclosure, Purchase intention

وصف الملف: application/pdf

Relation: https://journal.nurscienceinstitute.id/index.php/jmdb/article/view/1093/369; https://journal.nurscienceinstitute.id/index.php/jmdb/article/view/1093

الاتاحة: https://journal.nurscienceinstitute.id/index.php/jmdb/article/view/1093

المؤلفون: Pei-Hsuan Hsieh, Wei-Hsi Hung, Yu-Lin Yeh

المصدر: Cogent Social Sciences, Vol 9, Iss 2 (2023)

مصطلحات موضوعية: brand attitude, brand image, brand familiarity, experiment, virtual world, Social Sciences

وصف الملف: electronic resource

Relation: https://doaj.org/toc/2331-1886

URL الوصول: https://doaj.org/article/6d501a27dbbc4e65bf89353fa096235f

المؤلفون: Ewe, Soo Yeong, Tjiptono, Fandy

المصدر: Young Consumers, 2023, Vol. 24, Issue 2, pp. 234-252.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/YC-06-2022-1533