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1Academic Journal
المؤلفون: N. Mamunuwa, S. Jayamanne, N. Wijekoon, J. Coombes, D. Perera, T. Shanika, F. Mohamed, C. Lynch, A. De Silva, A. Dawson
المصدر: Clinical Case Reports, Vol 11, Iss 9, Pp n/a-n/a (2023)
مصطلحات موضوعية: brand confusion, duplication errors, medication errors, Medicine, Medicine (General), R5-920
وصف الملف: electronic resource
Relation: https://doaj.org/toc/2050-0904
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2Academic Journal
المؤلفون: ATSUHO NAKAYAMA, 中山 厚穂
المصدر: 行動計量学 / Kodo Keiryogaku (The Japanese Journal of Behaviormetrics). 2023, 50(1):1
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3Academic Journal
المؤلفون: Tang, Felix, Tian, Vane-Ing, Zaichkowsky, Judy
المصدر: Asia Pacific Journal of Marketing and Logistics, 2014, Vol. 26, Issue 1, pp. 4-20.
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4
المؤلفون: Coppola, Enzo Toyoda
المساهمون: Barbosa Filho, Marcelo Fortes, Bdine Junior, Hamid Charaf, Bezerra Filho, Manoel Justino
مصطلحات موضوعية: confusão de marca, vulgarização de Marca, distintividade da marca, política de enforcement, brand confusion, brand vulgarization, brand distinctiveness, enforcement policies
وصف الملف: Texto; application/pdf
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5Academic Journal
المساهمون: School of Business (Host institution)
مصطلحات موضوعية: 150503 - Marketing Management (incl. Strategy and Customer Relations), football, soccer, marketing, brand confusion, consumers, Australia
وصف الملف: print
Relation: International Journal of Sport Management, Recreation and Tourism--1791-874X Vol. 10 Issue. C pp: 40-63
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6Academic Journal
المؤلفون: Kocyigit, Orhan, Ringle, Christian M.
مصطلحات موضوعية: brand confusion, brand equity, partial least squares, path modeling, schema theory, 000: Allgemeines, Wissenschaft
Relation: The journal of brand management; Journal of Brand Management 19 (3): 195-212 (2011-12-01); http://hdl.handle.net/11420/4057; 2-s2.0-83455249781
الاتاحة: http://hdl.handle.net/11420/4057
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7Dissertation/ Thesis
المؤلفون: Andhäll, David, Thörn, Patrik
مصطلحات موضوعية: Brand, Brand confusion, Brand alliance, Alliance, Image, communication, brand similarities, miscomprehension, uncertainty, Bank, företagssamarbeten, varumärke, varumärkessammanblandning, varumärkesförvirring. kommunikation
وصف الملف: application/pdf
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8Academic Journal
المؤلفون: Tushnet, Rebecca
المصدر: Georgetown Law Faculty Publications and Other Works
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9Academic Journal
المؤلفون: Christou, Evangelos
المصدر: International CHRIE Conference-Refereed Track
مصطلحات موضوعية: mass tourism, destination promotion, advertising campaigns, brand confusion, Tourism
وصف الملف: application/pdf
Relation: https://scholarworks.umass.edu/refereed/Sessions/Friday/13; https://scholarworks.umass.edu/context/refereed/article/1187/viewcontent/paperICHRIE2009.pdf
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10Dissertation/ Thesis
المؤلفون: 김하나
المساهمون: 이은영, 의류학과
مصطلحات موضوعية: 의류상표, Apparel brand, 상표혼동, consumer brand confusion, 혼동 자극 요인, stimulators, 관여도, involvement, 혼동감소행동, confusion reduction behaviors
وصف الملف: viii, 83 장
Relation: http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000050875; http://hdl.handle.net/10371/22502
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11
المؤلفون: Malaika Brengman, Maggie Geuens, Patrick De Pelsmacker
المساهمون: Business Economics and Strategic Policy, ES Academic Unit
المصدر: University of Antwerp
Journal of marketing communicationsمصطلحات موضوعية: Marketing, Product category, business.industry, cosmetics, Brand awareness, Advertising, Brand loyalty, Perfume, Brand management, Corporate branding, Brand extension, Brand Confusion, Product (category theory), Business, Brand equity, Business and International Management, advertising
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f34600b19d344b1919a82efc74140fd8
https://biblio.vub.ac.be/vubir/the-impact-of-consumer-characteristics-and-campaign-related-factors-on-brand -confusion -in-print-advertising(4540b753-8a99-4f8e-bda3-f92a51adbea0).html -
12Academic Journal
المؤلفون: Abel Duarte Alonso
المساهمون: The Pennsylvania State University CiteSeerX Archives
مصطلحات موضوعية: football, professional football league, brand confusion, consumers, Australia International Journal of Sport Management
وصف الملف: application/pdf
Relation: http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.684.3087; http://www.ijsmart.eu/onlinepic/vol10_c+Abel+Duarte+Alonso.pdf
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13Academic Journal
المؤلفون: Kapferer, Jean-Noël
المساهمون: HEC Paris - Recherche - Hors Laboratoire, Ecole des Hautes Etudes Commerciales (HEC Paris)
المصدر: ISSN: 0742-6046.
مصطلحات موضوعية: Brand Confusion, Legal Concept, [SHS.GESTION.MARK]Humanities and Social Sciences/Business administration/domain_shs.gestion.mark
Relation: hal-00784110; https://hec.hal.science/hal-00784110
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14
المؤلفون: Jean-Noël Kapferer
المساهمون: HEC Paris - Recherche - Hors Laboratoire, Ecole des Hautes Etudes Commerciales (HEC Paris)
المصدر: Psychology and Marketing
Psychology and Marketing, Wiley, 1995, 12 (6), pp.551-568. ⟨10.1002/mar.4220120607⟩مصطلحات موضوعية: Marketing, Trade dress, Consumer confusion, National brand, Operational definition, media_common.quotation_subject, Legal Concept, Face (sociological concept), Advertising, Empirical research, [SHS.GESTION.MARK]Humanities and Social Sciences/Business administration/domain_shs.gestion.mark, Brand Confusion, Imitation, Psychology, Applied Psychology, Consumer behaviour, media_common
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15
المؤلفون: Collis, R, Tapp, Alan
مصطلحات موضوعية: copycat branding, UK, FMCG, brand confusion, perception
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16Electronic Resource
المؤلفون: Nilsson, Jessica, Strömberg, Jerry, Svensson, Hanna
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